Trace Route Network Tool, Only On A Map

Tracert is a command thats elementary to networking and computers.  Trace Route or Tracert does exactly what it sounds like, and its useful cause it tells ya every ip address it passes through between the server and the catcher (not technical terms there).  It explains where speed issues are in a global perspective or in your home.

Its usually just text but https://www.monitis.com/traceroute/ made it more fun…and from this map I can see why my fiber connection isnt seemingly very fast tonight, I’m being routed through London, England to do a domestic “hop” (hops are each leg of a journey in a tracert.

tracert in SEO

tracert in SEO

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Trace Route Network Tool, Only On A Map

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

Work In Progress

Thanks for checking in with Ultimate SEO, this site is a side project as my client’s sites are the main one.  This means I may often have edits and unfinished elements to circle back too.  I encourage you to feel free to let me how this site could be better using the contact form.

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks

UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with “The Globe” which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they’re likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it … Ransomlinks are backlinks from bad sites meant to lower your SEO score unless you pay to not be linked too.)

In reviewing the situation I ran across a list of the most disavowed sites.  I figured Id share that with you below, but before I do what outcome did I choose for these bad links pointed to my site?

  1. Option 1 Pay: Heck No! Then the terrorists win.
  2. Disavow: No! Don’t use disavow unless Google has placed a manual action against your site.  I’m skeptical anyhow of the tools purpose and Google itself says there is no need to use the tool unless you’ve been penalized and told by them you are being penalized.
  3. Do Nothing: Yes! Don’t do anything. Google likely knows about the Ransomlinks scheme and has already penalized the site by deindexing it.  There are so many random domains its going to be a mess to address so let it be unless you have a seen a negative affect.  In other words…before you saw your leg off wondering if that spot is cancer…stop and find out.
  4. An idea: 301 Redirect Them…seriously…all of these links point to a subdomain that until now hasn’t existed.  Most others who are talking about this site note a similar subdomain targeted.   I could create the targeted subdomain and redirect all links to it from my site back to theirs.  🙂  

I’m opting for the third as I dont have any indication that Google cares about these Ransomlinks.  They may actually bring some random traffic of use so redirecting them would take that from my site.

[democracy id=”2″]

And now the most disavowed sites…

Most popular websites disavowed by webmasters

1 blogspot.com
2 blogspot.ca
3 blogspot.co.uk
4 ning.com
5 wordpress.com
6 blog.pl
7 linkarena.com
8 yuku.com
9 blogspot.de
10 webs.com
11 blogspot.nl
12 blogspot.fr
13 lemondir.com
14 blog.com
15 alonv.com
16 tistory.com
17 searchatlarge.com
18 dvpdvp1.com
19 typepad.com
20 nju-jp.com
21 bluehost.com
22 wldirectory.com
23 tumblr.com
24 hyperboards.com
25 directoryfuse.com
26 prlog.ru
27 informe.com
28 ligginit.com
29 theglobe.org
30 pulsitemeter.com
31 articlerich.com
32 weebly.com
33 the-globe.com
34 blogspot.no
35 theglobe.net
36 articledashboard.com
37 dig.do
38 seodigger.com
39 cybo.com
40 fat64.net
41 bravenet.com
42 cxteaw.com
43 askives.com
44 mrwhatis.net
45 insanejournal.com
46 xurt.com
47 freedirectorysubmit.com
48 commandresults.com
49 sagauto.com
50 internetwebgallery.com
51 freewebsitedirectory.com
52 ewbnewyork.com
53 000webhost.com
54 tblog.com
55 directorylist.me
56 analogrhythm.com
57 snapcc.org
58 bravejournal.com
59 weblinkstoday.com
60 m-pacthouston.com
61 linkcruncher.com
62 tripod.com
63 cogizz.com
64 niresource.com
65 over-blog.com
66 ogdenscore.com
67 free-link-directory.info
68 alikewebsites.com
69 folkd.com
70 djsonuts.com
71 uia.biz
72 bangkokprep.com
73 forumsland.com
74 punbb-hosting.com
75 hostmonster.com
76 blogspot.in
77 siteslikesearch.com
78 bookmark4you.com
79 siliconvalleynotary.com
80 listablog.com
81 poetic-dictionary.com
82 linkspurt.com
83 cultuurtechnologie.net
84 azjournos.com
85 exteen.com
86 articletrader.com
87 blogspot.com.au
88 delphistaff.com
89 altervista.org
90 media-tourism.com
91 woodwardatelier.com
92 holdtiteadhesives.com
93 lorinbrownonline.com
94 tech4on.com
95 popyourmovie.com
96 trilogygroveland.com
97 foqe.net
98 directorybin.com
99 eatrightkc.com

Hits: 550

https://ultimateseo.org/bad-backlinks-ransomlinks/

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template

Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.

You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report.

You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of caution on the Search Console aspect there are two connections, one is the site and the other I believe is the page urls.  So make sure to connect those correctly.  Just like in electrical work it’s like to like.

Across these nine pages you’ll find insights into any site with an Adwords campaign including keywords, search terms, CTR and CPC.

https://ultimateseo.org/google-analytics-in-data-studio/

Updates That Matter AND Updates That Don’t :SEO Basics

This post was originally made 3/7/2019 but was lost during a restoration from backup while Ultimate SEO was dealing with a DOS attack.

I’ve heard things come in threes so curious whats next because 2 big updates this week are out.  Now unfortunately the one that matters is unlikely to gain as much attention as the one that doesn’t mean anything.  So lets begin on what folks are focused on…something that means nothing.

DA 2.0 NEW DOMAIN AUTHORITY

MOZ Domain Authority 2.0

Moz redid their Domain Authoritycalculations and the implications are HUGE for those who workat Moz.  If you don’t workthere then its not a big deal.  Domain Authorityis like a fake credit score.  Your bank will likely use your FICA score but no one can release your FICA score to you but FICA.  To solve this banks and other organizations created their own scoring systems that attempted to mimic your FICA score that they can give out to you on credit monitoring sites.   These numbers though aren’t really that important as they are guesses to what your FICA score should be…VantageScore for instance gives a person a score based on their credit history thats also 3 digits but it isn’t a FICA score.  If you bank uses FICA scores who cares what your score is at VantageScore.

Moz made up Domain Authorityand Google doesn’t use it.  So a change to calculating Domain Authorityfrom Moz does not mean a change in search engine ranking.  Domain Authority is useful to you because it’s an educated guess as to what Google thinks just like Citation and Trust Flow are guesses by Majestic.

I don’t know about everyone else but the new calculations vastly changed the impression some would have of several domains I operate.  Here are some examples:

Moz DA April 2019 – March 2019 – Backlinks

So am I upset that Ultimateseo.orglost 5 points?  No.  Cause its like it lost 5 Matt Dollars …. But Matt Dollars don’t matter and NEITHER DOES Moz Domain Authority.

But again, Domain Authority has value when used among multiple other metrics geared at assessing a site’s rank ability.

PHP 7.3

PHP 7.3 Released And Available To Cpanel Servers

Its out and you can now run your site on it if you’re using Cpanel/WHM servers.  Im focused on Cpanel because its highly popular …. unless you use Wix or Shopify which use propreietary server management software that isn’t an industry standard.  Now, likely you don’t even use 7.2 as many sites still operate on PHP5.6.  BUT here are the advantages of 7.3

Now its relevant to SEObecause WordPressruns on PHP and WordPressis an SEOfavorite.  While new features are great and PHP 7 has proven much faster than PHP 6 this newest update may require some caution.  PHP 7.3 Issue With WordPress 5

Php7.3 And WordPress Speed

We have some testing done by others that note”

Is PHP 7.3 faster than PHP 7.2? Should I use PHP 7.3 for my WordPress site? We have done our own performance testing for WordPress running with WooCommerce and benchmarked PHP 7.2 against PHP 7.3.

We installed a standard WordPress 5.0 with the Storefront theme and imported the 50 products supplied by WooCommerce as sample data on a standard Servebolt High Performance plan.

We wanted to test whether PHP 7.3 was performing better than PHP 7.2, and therefore bypassed the reverse proxy and ran tests directly against the backend web server running the PHP, effectively bypassing all caching. The tests were run from the server to eliminate network bias.

We used as the testing tool, running 3 000 requests with a concurrency of 1000, with keep alive enabled. ….

We did a few more compiles of PHP 7.3, and tested benchmarked those. We also did benchmarks on all major versions from 5.6 and up. See the results in the table below.

PHP and Database

Req/s PHP 5.6 PHP 7.0 PHP 7.1 PHP 7.2 PHP 7.3 PHP 7.3 v2 PHP 7.3 v3
PHP 5.6 74 data-sheets-numberformat=”[null,3,”0.00%”,1]”> data-sheets-numberformat=”[null,3,”0.00%”,1]”> data-sheets-numberformat=”[null,3,”0.00%”,1]”> data-sheets-numberformat=”[null,3,”0.00%”,1]”>
PHP 7.0 177 239.19%
PHP 7.1 183 247.30% 103.39%
PHP 7.2 192 259.46% 108.47% 104.92%
PHP 7.3 221 298.65% 124.86% 120.77% 115.10%
7.3 v2 221 298.65% 124.86% 120.77% 115.10% 100.00%
7.3 v3 223 301.35% 125.99% 121.86% 116.15% 100.90% 100.90%
7.3 FINAL 224 302.70% 126.55% 122.40% 116.67% 101.36% 101.36% 100.45%

We ran this test 3 times on PHP 7.2 and three times on PHP 7.3, and compared the numbers.

PHP 7.2 average: 192 requests per second
PHP 7.3 average: 224 requests per second

The results were consistent with very small variation. WordPress with WooCommerce running PHP 7.3 outperforms PHP 7.2 by 16.67%.

So what are you waiting for? It is time to get that extra performance boost. Upgrade your site to be PHP 7.3 compatible today, and get the 10-17% extra performance boost!”

Techy Stuff In 7.3 Update

From hackernoon.com we get the features listed below:

JSON_THROW_ON_ERROR

Not having an adequate way to handle errors when using JSON has been a problem for quite a long time, and web developer all over the worlds have seen this as a huge downside of the language,

The RFC of PHP 7.3 has accepted this update by a 23 vs 0 vote which says how much this feature has been requested.

Until PHP v7.2 we needed to use a workaround to get an error from JSON and it was not reliable nor proficient in its job;

The new flag I am about to show you is an excellent alternative because give to the programmer the opportunity to use the power of exceptions that can be managed within the “try-catch” block of code.

Is_countable

A countable element in your code can be a variable with an array format or an object whose class is implementing the Countable interface.

Last year PHP 7.2 added a warning that shows up whenever the web developer was counting or trying to loop an uncountable element.

It is possible to solve this problem and one of the best solutions currently used is to apply a check like a snippet below:

The code checks whether the variable is an array or is an instance of the Countable interface.

And it will work but it seems a little bit “crowded” and as many of you that work long hours, after a while seeing this kind of lines wear your eyes out.

The teamthat is developing the new version took accountof this and added a new function that will help the web developer immensely.

The is_countable function takes a variable as a parameter and then return a boolean depending if the function is countable or not.

There is no restriction about the format the parameter has to be, of course, if you put a non-countable variable the return will be false.

array_key_first(), array_key_last()

As per version 5.6 of PHP, there are over 75 built-in functions that belong to the arrays’ category.

Despite the vast numbers of tools available, at the moment, if we need to retrieve the first or the last key of an array we have to get all the keys using array_keys()and only then go for the first or last values of the array.

Another way is to opt for end()or reset().

As you may know, all the methods just described modifying the array pointer, which is something that (other than be resources consumer) you just may not want to do.

The RFC of the upcoming version proposed the introduction of 4 brand-new methods the were set to solve this issue.

The four methods were:

  • array_key_first()
  • array_key_last()
  • array_value_first()
  • array_value_last()

Among the four of them, only the one set that fetches the keys were accepted with 18 to 14 votes.

They work for both numeric and associative arrays.

The same would have worked for the other two functions illustrated in this chapter array_value_*

Just to be clear, let me repeat,

Those functions have been refused with 18 no and 15 yes.

In my opinion, these two functions would have been useful as well but according to several web developers, in certain cases, the value returned would have been ambiguous.

Here is why:

An additional option that I come across browsing on forums and talking to other web developers was to return a tuple like [$key => $value].

Even though this option will not be available on the new version, seeing the favourable responses, it might arrive with the following RFCs.

Since this is a function that did not exist before there are not going to be any backwards compatibility problems, the only issue could arrive if you have created and you are using your own version of array_key_first()and array_key_last().

Same site cookie

Deploy secure application must always be the main focus of every programmer.

One task that each of us is facing of daily basis it to diminish the risk of CSRF and information leakage attacks.

Same-site cooking declares that cookies must be sent only with request initiated from the same domain.

This is not an official standard but Google Chrome and several of the best PHP frameworks already implement it whereas Firefox and new version of other frameworks confirmed that they are planning to do so.

Here is the support schema for same site cookie from caniuse.com

Currently, cookies are issued by the set-cookie header, a web developer can set a key-value pair alongside flags for the browser in order to agree if a cookie should be available or not.

This way to do things allows a vulnerable access to CSRF attacks.

The new RFC adds is suppose to solve the problem is a non-breaking mode by adding a new parameter and also modify four main functions of the language.

  • setcookie
  • setrawcookie
  • session_set_cookie_params

Two ways were proposed.

Adding a new argument to the function or allowing an array of option for moving all the options of the cookies inside.

How it will work?

Two values can be added to the same site flag present in the above functions

They are Lax and Strict.

Cookies that are using Lax will be accessible in a GET request that comes from another domain, while on the contrary Strict will not be accessible in a Get request.

Include features that Increase security in the code seem always a no-brainer but as always before deciding to apply them in our scripts we need to properly evaluate the pro and the cons of our choices

The main risk implied for using the same site flag as a supplementary argument to those functions is that it might never become an official standard.

It means that eventually browser will downturn the flag.

If this happens and you have already implemented it, it will result in you applications stuffed with junk code that need to be removed.

Ultimate SEO

https://ultimateseo.org/updates-that-matter-and-updates-that-dont-seo-basics/

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

Wednesday, February 06, 2019

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content.

To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. This change has several benefits:

  • It unifies all search metrics for a single piece of content into a single URL: the canonical URL. This shows you the full picture about a specific piece of content in one property.
  • For users with separate mobile or AMP pages, it unifies all (or most, since some mobile URLs may end up as canonical) of your data to a single property (the “canonical” property).
  • It improves the usability of the AMP and Mobile-Friendly reports. These reports currently show issues in the canonical page property, but show the impression in the property that owns the actual URL referred to by Google Search. After this change, the impressions and issues will be shown in the same property.

Google Search Console

When will this happen?

We plan to transition all performance data on April 10, 2019. In order to provide continuity to your data, we will pre-populate your unified data beginning from January 2018. We will also enable you to view both old and new versions for a few weeks during the transition to see the impact and understand the differences.

API and Data Studio users: The Search Console API will change to canonical data on April 10, 2019.

How will this affect my data?

  • At an individual URL level, you will see traffic shift from any non-canonical (duplicate) URLs to the canonical URL.
  • At the property level, you will see data from your alternate property (for example, your mobile site) shifted to your “canonical property”. Your alternate property traffic probably won’t drop to zero in Search Console because canonicalization is at the page, not the property level, and your mobile property might have some canonical pages. However, for most users, most property-level data will shift to one property. AMP property traffic will drop to zero in most cases (except for self-canonical pages).
  • You will still be able to filter data by device, search appearance (such as AMP), country, and other dimensions without losing important information about your traffic.

You can see some examples of these traffic changes below.

Preparing for the change

  • Consider whether you need to change user access to your various properties; for example: do you need to add new users to your canonical property, or do existing users continue to need access to the non-canonical properties.
  • Modify any custom traffic reports you might have created in order to adapt for this traffic shift.
  • If you need to learn the canonical URL for a given URL, you can use the URL Inspection tool.
  • If you want to save your traffic data calculated using the current system, you should download your data using either the Performance report’s Export Data button, or using the Search Console API.

Examples

Here are a few examples showing how data might change on your site. In these examples, you can see how your traffic numbers would change between a canonical site (called example.com) and alternate site (called m.example.com).

Important: In these examples, the desktop site contains all the canonical pages and the mobile contains all the alternate pages. In the real world, your desktop site might contain some alternate pages and your mobile site might contain some canonical pages. You can determine the canonical for a given URL using the URL Inspection tool.

Total traffic

In the current version, some of your traffic is attributed to the canonical property and some to the alternate property. The new version should attribute all of your traffic to the canonical property.

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
Current
New, based on canonical URLs
Change +0.7K     |        +3K -0.7K        |          -3K

Individual page traffic

You can see traffic changes between the duplicate and canonical URLs for individual pages in the Pages view. The next example shows how traffic that used to be split between the canonical and alternate pages are now all attributed to the canonical URL:

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
Old
New
Change +150     |        +800 -150     |        -800

Mobile traffic

In the current version, all of your mobile traffic was attributed to your m. property. The new version attributes all traffic to your canonical property when you apply the “Device: Mobile” filter as shown here:

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
Old
New
Change +0.7K      | +3K -0.7K      | -3K

In conclusion

We know that this change might seem a little confusing at first, but we’re confident that it will simplify your job of tracking traffic data for your site. If you have any questions or concerns, please reach out on the Webmaster Help Foru

Hits: 25

https://ultimateseo.org/update-google/

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