Ultimate SEO – Focus On Strategy, Tools And Community Builds

Over the last month I’ve poured a bit of time … (everything that my clients didn’t get) into UltimateSEO.org and by chance UltimateSEO.net which was unregistered.  UltimateSEO.org was the focus because previous to my use someone else used it and built it up to a domain authority of 36.  Its taken me over six months to engineer this domain to a 29 so I wanted to see what I could do with a slightly further ahead domain name that included keywords.  This began the experiment.

Ultimate SEO Concept

To begin with a DA36 was great and all but why not improve on that I thought, so here’s a graph from ahrefs.com concerning backlinks and referring domains.

Ultimate SEO Backlinks

Ultimate SEO Backlinks

Yes, I’ve been busy.  The site needed built but as the graph shows I’ve worked hard on the off page SEO increasing domains linking to the site from under a hundred to over 300.  The sites rank on Ahrefs has climbed past 22,410,000 other sites in a month.  Its seen some fun traffic scenarios, least of which was the catalyst event for starting this experiment.  On Christmas Eve I redirected an SEO domain I had bought to this one and the search results where above the clouds, but just for the night.

Christmas SEO Miracle Or Late Night Fluke

That night magically I was ranking on page 5 for the impossible one word SEO keyword “seo” which if you aren’t into SEO you’d say page 5? Thats horrible…but think of how that affects your rankings for longer terms if Google considers your site about the 50th best SEO match then searching “anything SEO” is likely to swing up as well.  “SEO Tools” and “Google Data Studio Slow” where doing well, I was even ranking 67th for “Neil Patel” … and I’m not Neil Patel but he is kinda a big deal in the SEO world.  Searching “Upwork” I was ranking 43.  “Free SEO Tools”, “SEO Profiler Login”, “Political SEO” where all ranking UltimateSEO.org it only lasted the night.  A Christmas Miracle … why wasn’t it sustained?  Well I assume that Google quickly realized the content on the site was not the 50th best in the world.  But it was too late I had a taste or a glimpse of something possible.  I’d need content, optimized and more off page metrics…and thats what I’ve been working to achieve.

Side note I like my logo.  Its very me and I felt it sums up my personality style and the ultimate goal of any SEO.

Make An Impact

Make An Impact

“Make An Impact” along with an image of a comet or meteor hitting the earth sends a message.  Its explosive, it killed all the dinosaurs and brought us movies like Deep Impact and Armageddon Day.  So you’ll see that carry forward in later images.

Content Is King In SEO

Google Indexed Pages

Google Indexed Pages

Content was lacking I had just started so that was to be understood.  I’ve addressed content to some degree and the amount of pages that Google has indexed has reflected that I think.  December 12th Google found 38 pages worth indexing now it has 841, with 2,450 excluded and that exclusion is nothing but potential in my mind.  Not every page on a site is worth indexing, who cares about the login page?  The site has actually evolved into 3 WordPress installations on one domain.  I did that to isolate use areas so that they didn’t collectively slow the whole site down.  You can’t tell because I kept the theme the same.  But the site is 3 different sites that share a common table for users.

Ultimate SEO Blog

Ultimate SEO Blog

The homepage and the blog section of the site makes up the first installation.  This means the homepage loads without having to worry about the other two installations.  Its faster and has less baggage in the form of page requests.  This freedom from dependences puts the site at just about 50 total requests which I think is pretty darn streamlined.  This section is themed for the general public.

Ultimate SEO Client Site

Ultimate SEO Client Site

The second section is focused on customers and client relationship management.  I call it the “portal” it allows users to login and retrieve documents I’ve made for them or for them to offer documents to me and it has a billing functionality as well as a Support Desk which is available to the general public.  The support desk aspect also adds an “employee” type resource which I decided to expand to include the G Suite resources that I opted for … its a class act.  I may be one person but I have internal chat rooms and I can make telephone calls and issue HR policies on the intranet site.

Ultimate SEO Forum

Ultimate SEO Forum

While the first section offers something to bring a new person in with information and blog posts the third install hopefully adds the interactive element that non-clients or not-yet clients need to come back. Its a forum where in theory people can post and discuss SEO with others and offer each other advice and build relationships.

Each install has its audience and purpose and that largely dictates the content there.  Its lead itself to become the largest site I’ve made to this point.  Here is a visualization of the site.  Keeping in mind each dot is a page and the lines are the links. The brighter a dot the more traffic and activity it has and the colors reflect the state of the page’s functionality.

SEO Visualization Of Ultimate SEO

So let’s take a glimpse at traffic and I’ll try and tamper down initial thoughts on the numbers, if its too good to be true…it is.  Traffic is good but its not what you think at first, and the bad isn’t bad.  I use cloudflare so a lot of the traffic actually never reaches the site so lets look at Cloudflare’s metrics first.

Traffic Metric For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

First thing to note from 30 days of tracking is 9,407 unique visitors is pretty good.  Maybe too good..you see these unique visitors are causing 1.1 million requests of the server I think its been like 100 a minute and its not even so a week ago the site migrated to its own new cPanel AWS server.  You can see where that happens in the top graph where we see a drop in traffic which funny enough was caused by me forgetting to redirect subdomains that the previous owner used to the main domain.  It still meant anyone going to an actual domain I made an intended to have got there I’ve since reinstated those redirects.  But the lower traffic gave me a bit of time to just deal with a few hundred visitors a day.

A lot of this traffic is likely not human but robots trying to figure out what the hell is going on.

Ultimate SEO Site Traffic

Ultimate SEO Site Traffic

Now in the graph above we can see the traffic since the January 23 move to the new server.  This also is only reflecting the traffic to the first main installation of WordPress.  Its strong and its been without the redirected traffic I described earlier.  This will begin to reflect that traffic.  But considering 634 visitors hit the site yesterday an increase in traffic is going to need to be managed without increasing my hosting requirements and bandwidth expenses much.  A site that currently has no revenue stream but a big expense isn’t a long term solution if you’re looking to call this your job.

Now a lot of this traffic is again robots.  The site has about 400 registered users in the last week, even some of these are likely bots…but if 10% is human thats good enough for me.  Google ranks a site based on a combination of 200 factors and one is traffic so I’ll accept the traffic boom for now.  So Google Analytics metrics are the stricter of these and only reflect visitors to the site that trigger Javascript.

Google Analytics Traffic Of Ultimate SEO

Google Analytics Traffic Of Ultimate SEO

Even with these stringent requirements, and also with it not necessarily seeing all traffic due to Cloudflare we have 574% more users than last month.  The sites bounce rate or a metric used to discern visitors interest in the site shows a robust 15% bounce.  That number is so good I reviewed it and it appears valid.  I have software that records a video of each users experience and can watch folks clicking around and they are clicking around.  That plugin also warned me that as a free user I was maxing out the limit of concurrent recordings.

Future SEO Efforts

So whats next?  I think I have delivered the traffic, I’ve built a baseline of content and made it technically scaleable and agnostic.  Its all now a matter of building a niche audience that feels engaged and ranking keywords in Google Search.  I’ll check back in a month with how the experiment goals.  I’ve been working to build up SEO Tools both onsite and lists of other sites tools.

Feel free to message with questions and as this progresses of course the How and Whys will be posts on that site and this as I have time.

https://www.matthewleffler.com/ultimate-seo-focus-on-strategy-tools-and-community-builds/

Why is AWS beating Google, Microsoft, Oracle and IBM?

I believe Google Cloud was launched after AWS so a head start helps for one.

AWS also has a free tier, it’s like giving the first hit of ecstasy to someone free. Why not use this free server. Then that server needs to expand and you make plans and youre hooked and know the AWS cloud better than Google.

Google Cloud offers a credit of $300 right now to try and get you involved but its not the same as a free tier of service. Once the $300 is gone its always going to cost you whereas you can downgrade a server back to the free tier if ya decide to do that.

There are also some wonky decisions that Google made that leave me annoyed almost daily. The fact you cant utilize smtp ports of the servers leaves me having to go all around to get a WordPress site to send emails…or the inability to easily transfer a project between accounts. I’ve landed myself in a situation where I transferred ownership but I didn’t remember to transfer billing but was no longer a project owner so I couldnt transfer billing anymore, customer service just acted like it made sense that I couldn’t use or config the resource but that my credit card was still going to be used.

SSH and SFTP into AWS fairly standardized and it is relatively seamless. Google makes these difficult.

The way they only give out one static ip address per zone. They have a BETA project and decide if its to allow multiple IPs but…what took so long?  IP Aliases or multiple network ip addresses … on AWS I just added the IP addresses, why do I need more than one?  Because my name servers need to have different IP address, but again I cant do it right now.

So with all these limits here and there I personally pay for my servers with AWS (its just easier to use) but I use Google Cloud for short experiments where I may need more than 1 IP, and a site that doesn’t ever send an email. Configuring Alias IP Ranges is new and overdue.

Why is AWS beating Google, Microsoft, Oracle and IBM?

A WordPress Design, SEO and Adwords Project Completed

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Cloud502

 

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords

by Matthew Leffler

Technology

I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months.

I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization.

 

Some of these sites include

(all WordPress):

https://www.ackerson2018.com

https://www.votelouisville.com

https://www.jeffersoncountyattorney.net

https://www.countyattorney.info

https://www.forbrent.com

https://www.brentackerson.info

https://mikeoconnell.info

https://women.forbrent.com

https://labor.forbrent.com

https://40216.forbrent.com

https://lgbtq.forbrent.com

I created the following sites for myself:

http://www.mattleffler.me (Bootstrap)

https://www.matthewleffler.com

https://www.data502.com (HTML/CSS)

https://www.cloud502.com

I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with Google Data Studio providing easily understood graphics. I used Google Cloud Platform for the SQL database solution.

Driving Traffic With SEO

Brentackerson.com channel results were organic and social media driven

Ackerson2018.com channel results were Adwords and paid searches

 

Each of these sites is intended to attract different target crowds and through SEO optimization, these sites were indexed with the keywords we needed. I’m able to see the effect of this through Google Search Console and Google Analytics.

Search Console lets us see what Google indexed

It’s important that sites remain fresh and update often. Several RSS feeds are collected into one site that then publishes posts through feeds that meet the target audience of different sites. The sites also have keyword auto linking. In the political campaign we built links for the office our candidate was seeking and links for the other candidate to a negative news site. I also posted custom content further building the content quality.

All of these sites had updated sitemaps and robots.txt files.  With content that offers linked keywords tailored to the site’s audiences I were able to build on our page traffic and relevancy.  Within Weeks we were a top result between the 3rd and 6th position for our competitor’s name.

I have built a network of these sites, with keywords in the domain name. This can be helpful in SEO ranking but also has been proven to increase user click rates with users in unpaid searches. Some sites have a more newspaper feel, some a magazine, others may focus on videos but all of them are meant to capture users and ultimately direct them to a site targeted to them.

Reporting

Google Analytics Site Statistics Using Google Data Studio and Adwords

Social Media

I’ve integrated Youtube and Facebook accounts as well as created Tumblr, Pinterest and other social media accounts that can be auto updated from the sites posts. These are intended to continue to spread the word about our site and activities. The social media links improve our ranking. These feeder sites funnel users into the campaign’s primary site.

Results

 

The SEO of https://www.brentackerson.com was something I was asked to improve and through these sites and social media posts I improved its position from 63rd to 3.6 when searching the candidates name on Google in under two months. Several other keywords are now are well associated with the site. The additional targeted sites and social media accounts were essential to improving the main site’s ranking by giving me plenty of opportunity to back link to the original site.

 

 

Performance using Google Adwords. We have a highly targeted audience (one county’s primary voters) On a weekend day before 5pm 14,000 times the candidates name was displayed, 3.4% clicked the search Ads which is actually pretty good. Our Videos are viewed at 28% meaning 1,210 videos were watched. Our target was 2% CTR and 15% View Rate.

 

The numbers above compare the current 3 day period with the previous 3 day period.

 

MORE ABOUT ME:

 

EXPERIENCE: Prior to my current position I worked at Accenture for two years as an Instructional Designer and as a Big Data Technical Trainer for HP for two years. While I was a Help Desk Lead I was able to create a technical training program at Enova Financial.

 

EDUCATION:

 

MBA in Technology Management

MEd Instructional Design

BS Information Technology

 

I have many certifications including Security+, Project+, Network+, Certified Internet Webmaster (CIW) Professional, CIW Database, CIW JavaScript and more

 

The post A WordPress Design, SEO and Adwords Project Completed appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/wordpress-seo-adwords-project/

AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

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Cloud502

If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP and AWS services by service type, see Google Cloud Platform for AWS Professionals.

Reposting from AWS.

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/aws-services-mapped-to-google-cloud-platform-products/