Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

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Key Components & Services

There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances).

The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example:

systemctl stop gcs​-​sync

will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:

systemctl start gcs​-​sync

The ​cloudsql-proxy​ service makes use of the ​Cloud SQL Proxy​ binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at ​/opt/c2d/downloads/cloud_sql_proxy​ and the script that executes the binary is located at ​/opt/c2d/downloads/cloudsql-proxy​. Like the service that runs ​gcs-sync​, it can be interacted with using ​systemctl​. Stopping the service can be done with:

systemctl stop cloudsql​-​proxy

At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:

systemctl start cloudsql​-​proxy

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

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Fascinating Frank Abagnale: Catch Me If You Can | Talks At Google

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Frank Abagnale depicted by Leonardo deCaprio in Catch Me If You Can speaks at Google about his life and cyber crime.

We’ve all seen the movie or at least we all should have the teen who runs away and becomes everything from an airline pilot to an ER doctor to an Asst. District Attorney all before he turns 21. He’s a cyber crime expert these days and his experience in forgery and documents is fascinatingly from the other side of most experts.

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SEO Tools: Visualize Pages And Their Interrelational Linkage

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Anyone who knows me knows I love visualizations. I’ve been working on SEO strategies for a site and the beginning of any good strategy is understand the site and quality of its content. Some studies suggest 60% of people think in pictures…that is to say if I said the word “cat” some people will see a cat and some will see the letters cat. Its hard for visual people to grasp complex concepts such as “millions” its harder to produce that word in a visual way in your mind. Similarly when we think about a web site its often hard to grasp the links and relationship between a sites pages. Sure we can create a boring flow chart but it often has to be over simplified and lacks a good representation of the sites content.

internal site links visualization

internal site links visualization

Recently while working for https://pearlharbor.org I found a tool that created some really useful visualizations of the site and the sites pages with linkage between them. I believe the software limits its linkage to 10,000 which is astounding. The site offers information and Pearl Harbor tours while serving as a memorial that includes a page for all the survivors. My focus with this site is to make SEO recommendations and ensure the effective utilization of social media in improving site ranking.

A website visualization for SEO purposes

A website visualization for SEO purposes

The free plug for this software is Website Auditor you can use the free evaluation version for as long as you’d like, you just cant save or print anything. Its still something extraordinary for understanding a sites layout. In addition this software includes additional tools for site link building and so on.

I’m excited about my newly discovered free SEO tools. I’m going to make these images for any site I work on. While I want to improve SEO through increased authoritative external links its essential that these links land on a site that utilizes intelligent internal linkage.

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

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I Have To Share The SEO Love In Oahu

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How Do You SEO? A Resource For Friends

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seo guide

seo guide

There are a ton of SEO sites free tool and even more that aren’t free. Usually the free ones are just teasers for the paid tools. I’ve collected links to free tools that I have found relevance by using them. Beyond the tools to optimize a sites SEO its important to have at least a foundational understanding of what is SEO. It isn’t what it used to be, sites would simply pick the keywords they wanted to rank for and then repeat that keyword over and over sometimes at the bottom of a page or behind an image where online a search engine would find them. Keywords allowed gamification of rankings and Google stepped away from keywords focusing more on backlinks, links that pointed back to your site.

Before you jump onto these resources do spend sometime reviewing the links below. There are common mistakes and sites can be penalized for appearing to game the system. The first step to proper SEO is quality content. Fix errors and give them something of value too link too.

In order to do SEO here are some backlinks to a few sites that I’ve found useful.

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/how-do-you-seo-a-resource-for-friends/

ON-PAGE RANKING FACTORS

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source: moz.com

The way your page is optimized can have a huge impact on its ability to rank.

What are On-Page Ranking Factors?

On-page ranking factors can have a big impact on your page’s ability to rank if optimized properly. The biggest on-page factors that affect search engine rankings are:

Content of Page

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.

Good content supplies a demand:

Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.

Good content is linkable:

From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can’t be reproduced or shared. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

From: A Visual Guide to Keyword Targeting & On-Page SEO

Title Tag

Title tags are the second most important on-page factor for SEO, after content. You can read more information about title tags here.

URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

The following is a good example of URL structure:

  • http://www.example.org/games/video-game-history

This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.

The following is a bad example of URL structure:

  • http://www.imdb.com/title/tt0468569

Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.

URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.

SEO Best Practice

Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.

The purpose of the given web page should be directly stated in all of the following areas:

  • Title tag
  • URL
  • Content of page
  • Image alt text

Here is an example of a well-laid-out and search engine–friendly web page. All of its on-page factors are optimized.

on-page-factors-good.png?mtime=20170104131419#asset:2275:url

The content page in this figure is considered good for several reasons. First, the content itself is unique on the Internet (which makes it worthwhile for search engines to rank well) and covers a specific bit of information in a lot of depth. If a searcher had question about Super Mario World, there is a good chance, that this page would answer their query.

Aside from content, this page is laid out well. The topic of the page is stated in the title tag (Super Mario World – Wikipedia, the free encyclopedia), URL (http://en.wikipedia.org/wiki/Super_Mario_World), the page’s content (the page heading, “Super Mario World”), and within the alt text of every image on the page.

The following example is of a poorly optimized web page. Notice how it differs from the first example.

on-page-factors-poor.png?mtime=20170104131430#asset:2279:url

This figure shows a less search engine–friendly example of a content page targeting the term “Super Mario World.” While the subject of the page is present in some of the important elements of the web page (title tag and images), the content is less robust than the Wikipedia example, and the relevant copy on the page is less helpful to a reader.

Notice that the description of the game is suspiciously similar to copy written by a marketing department. “Mario’s off on his biggest adventure ever, and this time he has brought a friend.” That is not the language that searchers write queries in, and it is not the type of message that is likely to answer a searcher’s query. Compare this to the first sentence of the Wikipedia example: “Super Mario World is a platform game developed and published by Nintendo as a pack–in launch title for the Super Nintendo Entertainment System.”. In the poorly optimized example, all that is established by the first sentence is that someone or something called Mario is on an adventure that is bigger than his or her previous adventure (how do you quantify that?) and he or she is accompanied by an unnamed friend.

The Wikipedia example tells the reader that Super Mario World is a game developed and published by Nintendo for the gaming system Super Nintendo Entertainment System–the other example does not. Search results in both Bing and Google show the better optimized page ranking higher.

An Ideally Optimized Web Page

An ideal web page should do all of the following:

  • Be hyper-relevant to a specific topic (usually a product or single object)
    • Include subject in title tag
    • Include subject in URL
    • Include subject in image alt text
    • Specify subject several times throughout text content
  • Provide unique content about a given subject
  • Link back to its category page
  • Link back to its subcategory page (If applicable)
  • Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

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AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

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If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP and AWS services by service type, see Google Cloud Platform for AWS Professionals.

Reposting from AWS.

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Testing WordPress Connection

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Will this post go to all the social media accounts it is supposed too? I dont know lets see. BTW … doing this with an upwork.com project. Feel free to hire Matthew Leffler on Upwork.

Screen Shot 2018-06-05 at 12.17.00 AM.png

Screen Shot 2018-06-05 at 12.17.00 AM.png

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Heres a random heat map of Louisville to see if images go too.

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MOV: SEO Framework 25 steps

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seo

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