Ultimate SEO – Focus On Strategy, Tools And Community Builds

Over the last month I’ve poured a bit of time … (everything that my clients didn’t get) into UltimateSEO.org and by chance UltimateSEO.net which was unregistered.  UltimateSEO.org was the focus because previous to my use someone else used it and built it up to a domain authority of 36.  Its taken me over six months to engineer this domain to a 29 so I wanted to see what I could do with a slightly further ahead domain name that included keywords.  This began the experiment.

Ultimate SEO Concept

To begin with a DA36 was great and all but why not improve on that I thought, so here’s a graph from ahrefs.com concerning backlinks and referring domains.

Ultimate SEO Backlinks

Ultimate SEO Backlinks

Yes, I’ve been busy.  The site needed built but as the graph shows I’ve worked hard on the off page SEO increasing domains linking to the site from under a hundred to over 300.  The sites rank on Ahrefs has climbed past 22,410,000 other sites in a month.  Its seen some fun traffic scenarios, least of which was the catalyst event for starting this experiment.  On Christmas Eve I redirected an SEO domain I had bought to this one and the search results where above the clouds, but just for the night.

Christmas SEO Miracle Or Late Night Fluke

That night magically I was ranking on page 5 for the impossible one word SEO keyword “seo” which if you aren’t into SEO you’d say page 5? Thats horrible…but think of how that affects your rankings for longer terms if Google considers your site about the 50th best SEO match then searching “anything SEO” is likely to swing up as well.  “SEO Tools” and “Google Data Studio Slow” where doing well, I was even ranking 67th for “Neil Patel” … and I’m not Neil Patel but he is kinda a big deal in the SEO world.  Searching “Upwork” I was ranking 43.  “Free SEO Tools”, “SEO Profiler Login”, “Political SEO” where all ranking UltimateSEO.org it only lasted the night.  A Christmas Miracle … why wasn’t it sustained?  Well I assume that Google quickly realized the content on the site was not the 50th best in the world.  But it was too late I had a taste or a glimpse of something possible.  I’d need content, optimized and more off page metrics…and thats what I’ve been working to achieve.

Side note I like my logo.  Its very me and I felt it sums up my personality style and the ultimate goal of any SEO.

Make An Impact

Make An Impact

“Make An Impact” along with an image of a comet or meteor hitting the earth sends a message.  Its explosive, it killed all the dinosaurs and brought us movies like Deep Impact and Armageddon Day.  So you’ll see that carry forward in later images.

Content Is King In SEO

Google Indexed Pages

Google Indexed Pages

Content was lacking I had just started so that was to be understood.  I’ve addressed content to some degree and the amount of pages that Google has indexed has reflected that I think.  December 12th Google found 38 pages worth indexing now it has 841, with 2,450 excluded and that exclusion is nothing but potential in my mind.  Not every page on a site is worth indexing, who cares about the login page?  The site has actually evolved into 3 WordPress installations on one domain.  I did that to isolate use areas so that they didn’t collectively slow the whole site down.  You can’t tell because I kept the theme the same.  But the site is 3 different sites that share a common table for users.

Ultimate SEO Blog

Ultimate SEO Blog

The homepage and the blog section of the site makes up the first installation.  This means the homepage loads without having to worry about the other two installations.  Its faster and has less baggage in the form of page requests.  This freedom from dependences puts the site at just about 50 total requests which I think is pretty darn streamlined.  This section is themed for the general public.

Ultimate SEO Client Site

Ultimate SEO Client Site

The second section is focused on customers and client relationship management.  I call it the “portal” it allows users to login and retrieve documents I’ve made for them or for them to offer documents to me and it has a billing functionality as well as a Support Desk which is available to the general public.  The support desk aspect also adds an “employee” type resource which I decided to expand to include the G Suite resources that I opted for … its a class act.  I may be one person but I have internal chat rooms and I can make telephone calls and issue HR policies on the intranet site.

Ultimate SEO Forum

Ultimate SEO Forum

While the first section offers something to bring a new person in with information and blog posts the third install hopefully adds the interactive element that non-clients or not-yet clients need to come back. Its a forum where in theory people can post and discuss SEO with others and offer each other advice and build relationships.

Each install has its audience and purpose and that largely dictates the content there.  Its lead itself to become the largest site I’ve made to this point.  Here is a visualization of the site.  Keeping in mind each dot is a page and the lines are the links. The brighter a dot the more traffic and activity it has and the colors reflect the state of the page’s functionality.

SEO Visualization Of Ultimate SEO

So let’s take a glimpse at traffic and I’ll try and tamper down initial thoughts on the numbers, if its too good to be true…it is.  Traffic is good but its not what you think at first, and the bad isn’t bad.  I use cloudflare so a lot of the traffic actually never reaches the site so lets look at Cloudflare’s metrics first.

Traffic Metric For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

First thing to note from 30 days of tracking is 9,407 unique visitors is pretty good.  Maybe too good..you see these unique visitors are causing 1.1 million requests of the server I think its been like 100 a minute and its not even so a week ago the site migrated to its own new cPanel AWS server.  You can see where that happens in the top graph where we see a drop in traffic which funny enough was caused by me forgetting to redirect subdomains that the previous owner used to the main domain.  It still meant anyone going to an actual domain I made an intended to have got there I’ve since reinstated those redirects.  But the lower traffic gave me a bit of time to just deal with a few hundred visitors a day.

A lot of this traffic is likely not human but robots trying to figure out what the hell is going on.

Ultimate SEO Site Traffic

Ultimate SEO Site Traffic

Now in the graph above we can see the traffic since the January 23 move to the new server.  This also is only reflecting the traffic to the first main installation of WordPress.  Its strong and its been without the redirected traffic I described earlier.  This will begin to reflect that traffic.  But considering 634 visitors hit the site yesterday an increase in traffic is going to need to be managed without increasing my hosting requirements and bandwidth expenses much.  A site that currently has no revenue stream but a big expense isn’t a long term solution if you’re looking to call this your job.

Now a lot of this traffic is again robots.  The site has about 400 registered users in the last week, even some of these are likely bots…but if 10% is human thats good enough for me.  Google ranks a site based on a combination of 200 factors and one is traffic so I’ll accept the traffic boom for now.  So Google Analytics metrics are the stricter of these and only reflect visitors to the site that trigger Javascript.

Google Analytics Traffic Of Ultimate SEO

Google Analytics Traffic Of Ultimate SEO

Even with these stringent requirements, and also with it not necessarily seeing all traffic due to Cloudflare we have 574% more users than last month.  The sites bounce rate or a metric used to discern visitors interest in the site shows a robust 15% bounce.  That number is so good I reviewed it and it appears valid.  I have software that records a video of each users experience and can watch folks clicking around and they are clicking around.  That plugin also warned me that as a free user I was maxing out the limit of concurrent recordings.

Future SEO Efforts

So whats next?  I think I have delivered the traffic, I’ve built a baseline of content and made it technically scaleable and agnostic.  Its all now a matter of building a niche audience that feels engaged and ranking keywords in Google Search.  I’ll check back in a month with how the experiment goals.  I’ve been working to build up SEO Tools both onsite and lists of other sites tools.

Feel free to message with questions and as this progresses of course the How and Whys will be posts on that site and this as I have time.

https://www.matthewleffler.com/ultimate-seo-focus-on-strategy-tools-and-community-builds/

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

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Key Components & Services

There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances).

The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example:

systemctl stop gcs​-​sync

will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:

systemctl start gcs​-​sync

The ​cloudsql-proxy​ service makes use of the ​Cloud SQL Proxy​ binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at ​/opt/c2d/downloads/cloud_sql_proxy​ and the script that executes the binary is located at ​/opt/c2d/downloads/cloudsql-proxy​. Like the service that runs ​gcs-sync​, it can be interacted with using ​systemctl​. Stopping the service can be done with:

systemctl stop cloudsql​-​proxy

At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:

systemctl start cloudsql​-​proxy

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/cloudflare-dns-and-cdn-with-wordpress-high-availability-on-google-cloud/

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

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I say be “Trumped” because for all that he did wrong in tarditional campaigning, he did Political SEO better than anyone had before.

I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging.

I’ve started to reposition satellite sites made in March for a new project I’ll mention below.  VoteLouisville.com for instance is intended to be a voter education site for anyone who wants to post I just so happen to post all of the stuff there.  I have some further plans for louisvilleelection.com but those are all in my head.

All of these sites are hosted by my Google and Amazon cloud accounts, so that stuff has come in handy.  I hope to attract additional campaign work if not in 2018 by 2020.  I figured this new niche deserved a site so I’m working on candidateseo.com with a handful of .net names also headed there just for ease of use.

Candidate SEO

I said at the a campaign meeting that I felt radio and TV ads were as effective as yelling out a window.  I still feel that way, even more so each day.  In these meetings people point out I’m tech savy but others still watch TV … then I think of my 88 and 92 yr old grandparents who recently decided Netflix, Amazon and Hulu were all they needed.

My Grandmother is the idea focus for a campaign, everyone knows older people vote much more regularly and reliably than younger people. She has 29 children, grand children and great grand children.  Living in half a dozen states I think now.  Guess what that means…she’s on Digital mediums 29 times the amount you’d probably expect.

I’ve also explained to candidates that it is a growing trend for a voter to arrive on election day with one or two races already decided.  This voter is now faced with several other races on the same ballot and will likely reach for their phone and decide who to vote for with only minutes of searching for the office or candidates.  The results of these searches will ultimately decide these votes.  Interestingly the money needed for Political SEO and Campaign Site Digital Marketing, creating content with the candidate amounts to a fraction of what campaigns will spend on radio.

I’ve added Candidate SEO to my domain family because I figured I needed a site as unique as this niche.

Position, Position, Position Its Up To Campaign SEO

Real estate brokers say location, location, location.  Did you know that first position in Google search results gets about 35% of users focus but 3rd gets some where around 7%?  If one candidate SEOs their site and a negative site against the other unprepared candidate that could be the election.

Sean Delahanty

I’ll be focused these next months on politics and SEO again.  I’m excited that Judge Sean Delahanty has signed on board with me to help him get out his digital message.  I’ve only had a couple weeks to put into this but check out his new campaign site. There is method to the madness, Ive also create a sister site that serves as a funnel or over flow thats officially the campaign committee‘s site.

I dont want to give away much during a race, but when we search Sean’s name its already number one on Bing and Yahoo.  Google of course is the goal, and we are climbing … as an army of pages are indexing daily.  Last search I found 73 pages indexed for the site each with their own distinct keywords all climbing in ranking.   UPDATE:  Its 146 pages now … on one domain mind you, that started less than a month ago.  The social media presence is expansive, Ive left off some sites from this social media collage.

Social Media – Candidate SEO – “You’re going to be popularrr”

 Sean Delahanty Social Media

Most of you will look at this wall of profiles and think to yourself who is ever going to go to these?  If you did and you’re running for office send me an email…you need me.  These sites aren’t REALLY there to be read by people.  All of these sites are visited by search engines and these sites frame an image of a candidate to Google. All of these social media accounts ultimately end up at the campaign site, there is value in reaching voters … but you’ll reach voters if you are at the top of their searches.

I’ll post shortly about the positioning the sites are reaching.  If you are running for office in Louisville Kentucky and looking for what you dont know you need reach out to me.  Not convinced you need me?  What would you say is the least important phrase for me to ranking these pages for on Google?  If you aren’t thinking the candidates name you should email me.  I’ll explain after the election or ya best ask in person.

Future post I’ll explain why IP based Digital Marketing is so 2001!  Don’t do it…its technically and human behaviorally flawed.

Just in case anyone was worried I have not disclosed anything that someone can learn within a little bit of research concerning my candidate’s sites. All the secret sauce is still in the bottle.

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/campaign-candidate-and-political-seo-optimize-or-be-trumped/

A WordPress Design, SEO and Adwords Project Completed

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WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords

by Matthew Leffler

Technology

I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months.

I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization.

 

Some of these sites include

(all WordPress):

https://www.ackerson2018.com

https://www.votelouisville.com

https://www.jeffersoncountyattorney.net

https://www.countyattorney.info

https://www.forbrent.com

https://www.brentackerson.info

https://mikeoconnell.info

https://women.forbrent.com

https://labor.forbrent.com

https://40216.forbrent.com

https://lgbtq.forbrent.com

I created the following sites for myself:

http://www.mattleffler.me (Bootstrap)

https://www.matthewleffler.com

https://www.data502.com (HTML/CSS)

https://www.cloud502.com

I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with Google Data Studio providing easily understood graphics. I used Google Cloud Platform for the SQL database solution.

Driving Traffic With SEO

Brentackerson.com channel results were organic and social media driven

Ackerson2018.com channel results were Adwords and paid searches

 

Each of these sites is intended to attract different target crowds and through SEO optimization, these sites were indexed with the keywords we needed. I’m able to see the effect of this through Google Search Console and Google Analytics.

Search Console lets us see what Google indexed

It’s important that sites remain fresh and update often. Several RSS feeds are collected into one site that then publishes posts through feeds that meet the target audience of different sites. The sites also have keyword auto linking. In the political campaign we built links for the office our candidate was seeking and links for the other candidate to a negative news site. I also posted custom content further building the content quality.

All of these sites had updated sitemaps and robots.txt files.  With content that offers linked keywords tailored to the site’s audiences I were able to build on our page traffic and relevancy.  Within Weeks we were a top result between the 3rd and 6th position for our competitor’s name.

I have built a network of these sites, with keywords in the domain name. This can be helpful in SEO ranking but also has been proven to increase user click rates with users in unpaid searches. Some sites have a more newspaper feel, some a magazine, others may focus on videos but all of them are meant to capture users and ultimately direct them to a site targeted to them.

Reporting

Google Analytics Site Statistics Using Google Data Studio and Adwords

Social Media

I’ve integrated Youtube and Facebook accounts as well as created Tumblr, Pinterest and other social media accounts that can be auto updated from the sites posts. These are intended to continue to spread the word about our site and activities. The social media links improve our ranking. These feeder sites funnel users into the campaign’s primary site.

Results

 

The SEO of https://www.brentackerson.com was something I was asked to improve and through these sites and social media posts I improved its position from 63rd to 3.6 when searching the candidates name on Google in under two months. Several other keywords are now are well associated with the site. The additional targeted sites and social media accounts were essential to improving the main site’s ranking by giving me plenty of opportunity to back link to the original site.

 

 

Performance using Google Adwords. We have a highly targeted audience (one county’s primary voters) On a weekend day before 5pm 14,000 times the candidates name was displayed, 3.4% clicked the search Ads which is actually pretty good. Our Videos are viewed at 28% meaning 1,210 videos were watched. Our target was 2% CTR and 15% View Rate.

 

The numbers above compare the current 3 day period with the previous 3 day period.

 

MORE ABOUT ME:

 

EXPERIENCE: Prior to my current position I worked at Accenture for two years as an Instructional Designer and as a Big Data Technical Trainer for HP for two years. While I was a Help Desk Lead I was able to create a technical training program at Enova Financial.

 

EDUCATION:

 

MBA in Technology Management

MEd Instructional Design

BS Information Technology

 

I have many certifications including Security+, Project+, Network+, Certified Internet Webmaster (CIW) Professional, CIW Database, CIW JavaScript and more

 

The post A WordPress Design, SEO and Adwords Project Completed appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/wordpress-seo-adwords-project/