Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across. As you likely know Google uses about 200 factors in determining your sites ranking. I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should.
The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages. Its the single biggest impact. I feel Google gives you the benefit of doubt at first ranking you higher than average and then they allow people to determine if your site is worth it. That’s important to consider and similar to conversion rates.
When we take human behavior out we have largely backlinks and social media deciding your ranking ability. These make sense, if no one is talking about you but they are about your competition and more people click on your competitors site who also has the most backlinks you’re wasting your time trying to get your keywords exactly right in the headers, description and title….they combined contribute a value of 5 where backlinks are over 120.
If you’d like to access the Data Studio report directly you can visit https://datastudio.google.com/open/1lNt4SYd4jrfXWMo9HPKvrj1FWFO0oxG4
I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too.
In Ultimate SEO‘s struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now so I’ve tried my hand at making a Google Adwords Google Data Studio report with the aim to save about three hundred a month from getting Wordstream.
Google Data Studio also lets you copy reports that others make available and you can attach your own data respository to populate the report. Basically if you want a Google Data Studio Template for Adwords you’re welcome to copy this report in Google Data Studio.
I’ll come back in a month and let you know how this free product helped or didn’t help me rather than paying PPC software provides.
Google Data Studio Reports are some fun things. Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.
You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right. It’s nice to be able to pull in data from two very different Google tools. Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report.
You can check out all the information pulled here in this report and change the dates as needed using the drop down. To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources. Word of caution on the Search Console aspect there are two connections, one is the site and the other I believe is the page urls. So make sure to connect those correctly. Just like in electrical work it’s like to like.
Across these nine pages you’ll find insights into any site with an Adwords campaign including keywords, search terms, CTR and CPC.