Ultimate SEO – Focus On Strategy, Tools And Community Builds

Over the last month I’ve poured a bit of time … (everything that my clients didn’t get) into UltimateSEO.org and by chance UltimateSEO.net which was unregistered.  UltimateSEO.org was the focus because previous to my use someone else used it and built it up to a domain authority of 36.  Its taken me over six months to engineer this domain to a 29 so I wanted to see what I could do with a slightly further ahead domain name that included keywords.  This began the experiment.

Ultimate SEO Concept

To begin with a DA36 was great and all but why not improve on that I thought, so here’s a graph from ahrefs.com concerning backlinks and referring domains.

Ultimate SEO Backlinks

Ultimate SEO Backlinks

Yes, I’ve been busy.  The site needed built but as the graph shows I’ve worked hard on the off page SEO increasing domains linking to the site from under a hundred to over 300.  The sites rank on Ahrefs has climbed past 22,410,000 other sites in a month.  Its seen some fun traffic scenarios, least of which was the catalyst event for starting this experiment.  On Christmas Eve I redirected an SEO domain I had bought to this one and the search results where above the clouds, but just for the night.

Christmas SEO Miracle Or Late Night Fluke

That night magically I was ranking on page 5 for the impossible one word SEO keyword “seo” which if you aren’t into SEO you’d say page 5? Thats horrible…but think of how that affects your rankings for longer terms if Google considers your site about the 50th best SEO match then searching “anything SEO” is likely to swing up as well.  “SEO Tools” and “Google Data Studio Slow” where doing well, I was even ranking 67th for “Neil Patel” … and I’m not Neil Patel but he is kinda a big deal in the SEO world.  Searching “Upwork” I was ranking 43.  “Free SEO Tools”, “SEO Profiler Login”, “Political SEO” where all ranking UltimateSEO.org it only lasted the night.  A Christmas Miracle … why wasn’t it sustained?  Well I assume that Google quickly realized the content on the site was not the 50th best in the world.  But it was too late I had a taste or a glimpse of something possible.  I’d need content, optimized and more off page metrics…and thats what I’ve been working to achieve.

Side note I like my logo.  Its very me and I felt it sums up my personality style and the ultimate goal of any SEO.

Make An Impact

Make An Impact

“Make An Impact” along with an image of a comet or meteor hitting the earth sends a message.  Its explosive, it killed all the dinosaurs and brought us movies like Deep Impact and Armageddon Day.  So you’ll see that carry forward in later images.

Content Is King In SEO

Google Indexed Pages

Google Indexed Pages

Content was lacking I had just started so that was to be understood.  I’ve addressed content to some degree and the amount of pages that Google has indexed has reflected that I think.  December 12th Google found 38 pages worth indexing now it has 841, with 2,450 excluded and that exclusion is nothing but potential in my mind.  Not every page on a site is worth indexing, who cares about the login page?  The site has actually evolved into 3 WordPress installations on one domain.  I did that to isolate use areas so that they didn’t collectively slow the whole site down.  You can’t tell because I kept the theme the same.  But the site is 3 different sites that share a common table for users.

Ultimate SEO Blog

Ultimate SEO Blog

The homepage and the blog section of the site makes up the first installation.  This means the homepage loads without having to worry about the other two installations.  Its faster and has less baggage in the form of page requests.  This freedom from dependences puts the site at just about 50 total requests which I think is pretty darn streamlined.  This section is themed for the general public.

Ultimate SEO Client Site

Ultimate SEO Client Site

The second section is focused on customers and client relationship management.  I call it the “portal” it allows users to login and retrieve documents I’ve made for them or for them to offer documents to me and it has a billing functionality as well as a Support Desk which is available to the general public.  The support desk aspect also adds an “employee” type resource which I decided to expand to include the G Suite resources that I opted for … its a class act.  I may be one person but I have internal chat rooms and I can make telephone calls and issue HR policies on the intranet site.

Ultimate SEO Forum

Ultimate SEO Forum

While the first section offers something to bring a new person in with information and blog posts the third install hopefully adds the interactive element that non-clients or not-yet clients need to come back. Its a forum where in theory people can post and discuss SEO with others and offer each other advice and build relationships.

Each install has its audience and purpose and that largely dictates the content there.  Its lead itself to become the largest site I’ve made to this point.  Here is a visualization of the site.  Keeping in mind each dot is a page and the lines are the links. The brighter a dot the more traffic and activity it has and the colors reflect the state of the page’s functionality.

SEO Visualization Of Ultimate SEO

So let’s take a glimpse at traffic and I’ll try and tamper down initial thoughts on the numbers, if its too good to be true…it is.  Traffic is good but its not what you think at first, and the bad isn’t bad.  I use cloudflare so a lot of the traffic actually never reaches the site so lets look at Cloudflare’s metrics first.

Traffic Metric For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

First thing to note from 30 days of tracking is 9,407 unique visitors is pretty good.  Maybe too good..you see these unique visitors are causing 1.1 million requests of the server I think its been like 100 a minute and its not even so a week ago the site migrated to its own new cPanel AWS server.  You can see where that happens in the top graph where we see a drop in traffic which funny enough was caused by me forgetting to redirect subdomains that the previous owner used to the main domain.  It still meant anyone going to an actual domain I made an intended to have got there I’ve since reinstated those redirects.  But the lower traffic gave me a bit of time to just deal with a few hundred visitors a day.

A lot of this traffic is likely not human but robots trying to figure out what the hell is going on.

Ultimate SEO Site Traffic

Ultimate SEO Site Traffic

Now in the graph above we can see the traffic since the January 23 move to the new server.  This also is only reflecting the traffic to the first main installation of WordPress.  Its strong and its been without the redirected traffic I described earlier.  This will begin to reflect that traffic.  But considering 634 visitors hit the site yesterday an increase in traffic is going to need to be managed without increasing my hosting requirements and bandwidth expenses much.  A site that currently has no revenue stream but a big expense isn’t a long term solution if you’re looking to call this your job.

Now a lot of this traffic is again robots.  The site has about 400 registered users in the last week, even some of these are likely bots…but if 10% is human thats good enough for me.  Google ranks a site based on a combination of 200 factors and one is traffic so I’ll accept the traffic boom for now.  So Google Analytics metrics are the stricter of these and only reflect visitors to the site that trigger Javascript.

Google Analytics Traffic Of Ultimate SEO

Google Analytics Traffic Of Ultimate SEO

Even with these stringent requirements, and also with it not necessarily seeing all traffic due to Cloudflare we have 574% more users than last month.  The sites bounce rate or a metric used to discern visitors interest in the site shows a robust 15% bounce.  That number is so good I reviewed it and it appears valid.  I have software that records a video of each users experience and can watch folks clicking around and they are clicking around.  That plugin also warned me that as a free user I was maxing out the limit of concurrent recordings.

Future SEO Efforts

So whats next?  I think I have delivered the traffic, I’ve built a baseline of content and made it technically scaleable and agnostic.  Its all now a matter of building a niche audience that feels engaged and ranking keywords in Google Search.  I’ll check back in a month with how the experiment goals.  I’ve been working to build up SEO Tools both onsite and lists of other sites tools.

Feel free to message with questions and as this progresses of course the How and Whys will be posts on that site and this as I have time.

https://www.matthewleffler.com/ultimate-seo-focus-on-strategy-tools-and-community-builds/

Top SEO Tools I Use: MonitorBacklinks.com

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

No the first tool has NOTHING to do with keywords but more importantly everything to do with deciding what your keywords are … if you think my life revolves around keywords you really need to catch up.  Backlinks and anchor text are the hardest things to control and often the most impactful.  Consider….back in the 2000s Miserable Failure was backlinked to George W Bush’s White House biography page by so many websites that he ranked number one on Google for Miserable Failure.  Now I guarantee his site had NO SEO or optimization for Miserable Failure but he held that spot until a counter wave of links went to Jimmy Carter.   Then Google manually shut the term war off.  Its backlinks that make or break a sites ranking.

You can optimize all day long on content choices and keywords but if the rest of the world doesn’t think you are that in their links neither will Google.  So the product is essential.  It trends your links and competitors and its just $25 a month.  Here are screenshots I have taken from time to time to include in reports to clients.monitorbacklinks.com

monitorbacklinks.com

Notice the colored circles at the top break down the links and provide you with metric like CF TF and DA.  Below that image you can see link by link and the strength of each link as well as no follow or follow status.

Below are more links since the site added more features.  Under the status column the G shows if its indexed by Google with green as good and indexed, yellow as not indexed but not out right banned and finally red … the worst link and honestly its like being caught hanging out with the wrong crowd.  Google even allows you to “disavow” the red Gs.

Backlinks ranked

Backlinks ranked

Backlinks Ranking and Traffic

Backlinks Ranking and Traffic

Image above trends you backlinks, your traffic and your keywords.  This graph is also why I dont mind nofollow links and I believe they do affect ranking.  Notice the tower of purple nofollow domains that linked to us when I released a news story.  The orange keyword position swings up from 90 to 50 as the new position.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

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Key Components & Services

There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances).

The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example:

systemctl stop gcs​-​sync

will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:

systemctl start gcs​-​sync

The ​cloudsql-proxy​ service makes use of the ​Cloud SQL Proxy​ binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at ​/opt/c2d/downloads/cloud_sql_proxy​ and the script that executes the binary is located at ​/opt/c2d/downloads/cloudsql-proxy​. Like the service that runs ​gcs-sync​, it can be interacted with using ​systemctl​. Stopping the service can be done with:

systemctl stop cloudsql​-​proxy

At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:

systemctl start cloudsql​-​proxy

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/cloudflare-dns-and-cdn-with-wordpress-high-availability-on-google-cloud/

When Keyword Ranking Requires A Pass

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big data

big data

Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract.

A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge but this search term was epic … Big Data.  Initially I thought sure you can do it with six months to a years worth of work, a dedicated staff and a budget to grease the wheels of backlinking.

Maybe a personal interest story that resonated with the public at large concerning your keyword and how you would change society would muster up some viral shares that network news might pick up.  The budget allocated was one hundred dollars.

Take a few moments before determining a keyword and check out Google Trends.  You’ll gain insight into the keywords popularity.  In these Google Trends graphs keep in mind 100 does not mean it was searched a hundred times, but on a scale of 0 to 100 how many people are searching for that keyword.

I realized at that moment this client hadn’t taken the time to research the current state of that keyword.  Big Data is a buzz today and everyone wants to claim authority of that phrase. Even though we’re looking at Organic Search it can be useful to turn to Adwords and see what people are paying for regarding your keyword. Knowing what others are already doing is essential to understanding keyword ranking.

While Google Adwords Keyword Plan suggests the keyword has “low” competition a simple search of the keyword shows seven companies advertising under that keyword. SAS, Oracle, and Amazon are just a few actively paying for that keyword. Organic search results show IBM and Forbes ranking on the first page.  These would be our competitors, I hadn’t even looked on page two.  In my previous time with HP I knew they sought that keyword ranking as well…any computing company would.

Its competitive…consider the “low range” cost of that search term is $7 a click with up too a million searches a month in the United States alone. Now at $7 a click the earnings are likely much greater but how many clicks will turn into sales, and for a generic brand? Keyword Plan forecasts about 190 clicks for $110 dollars.keyword plan

keyword plan

The client wasn’t ranking at all for this keyword, a lot of effort would be required to attain top keyword ranking.  I knew that the likelihood of failure was high, the reward was low and so I declined to submit a proposal for that project.  I want to maintain a high feedback score and I could see the client likely needing more resources to achieve their goal than they were willing to invest.  I was surprised when I saw the project already had 15 proposals from other freelancers.

Advice I’d offer Upwork clients…It’s important to set attainable SMART goals and the best way to determine if a goal is attainable is to research it for a few minutes.  There are free tools out there that can help draw the geography ahead.

Advice I’d offer to freelancers…pass on the deals that are unlikely to satisfy the client.  If you do submit a proposal to a deal like the one I noted, be frank and honest about the prospect of attaining the goal.  Possibly suggest an alternative keyword with similar relevance.

I’ll be watching “Big Data” and I wish the project luck.

https://www.matthewleffler.com/when-you-should-find-a-new-keyword/#utm_source=rss&utm_medium=rss&utm_campaign=when-you-should-find-a-new-keyword

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

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