Top SEO Tools I Use: MonitorBacklinks.com

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

No the first tool has NOTHING to do with keywords but more importantly everything to do with deciding what your keywords are … if you think my life revolves around keywords you really need to catch up.  Backlinks and anchor text are the hardest things to control and often the most impactful.  Consider….back in the 2000s Miserable Failure was backlinked to George W Bush’s White House biography page by so many websites that he ranked number one on Google for Miserable Failure.  Now I guarantee his site had NO SEO or optimization for Miserable Failure but he held that spot until a counter wave of links went to Jimmy Carter.   Then Google manually shut the term war off.  Its backlinks that make or break a sites ranking.

You can optimize all day long on content choices and keywords but if the rest of the world doesn’t think you are that in their links neither will Google.  So the product is essential.  It trends your links and competitors and its just $25 a month.  Here are screenshots I have taken from time to time to include in reports to clients.monitorbacklinks.com

monitorbacklinks.com

Notice the colored circles at the top break down the links and provide you with metric like CF TF and DA.  Below that image you can see link by link and the strength of each link as well as no follow or follow status.

Below are more links since the site added more features.  Under the status column the G shows if its indexed by Google with green as good and indexed, yellow as not indexed but not out right banned and finally red … the worst link and honestly its like being caught hanging out with the wrong crowd.  Google even allows you to “disavow” the red Gs.

Backlinks ranked

Backlinks ranked

Backlinks Ranking and Traffic

Backlinks Ranking and Traffic

Image above trends you backlinks, your traffic and your keywords.  This graph is also why I dont mind nofollow links and I believe they do affect ranking.  Notice the tower of purple nofollow domains that linked to us when I released a news story.  The orange keyword position swings up from 90 to 50 as the new position.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

cloud502com
Cloud502

Key Components & Services

There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances).

The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example:

systemctl stop gcs​-​sync

will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:

systemctl start gcs​-​sync

The ​cloudsql-proxy​ service makes use of the ​Cloud SQL Proxy​ binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at ​/opt/c2d/downloads/cloud_sql_proxy​ and the script that executes the binary is located at ​/opt/c2d/downloads/cloudsql-proxy​. Like the service that runs ​gcs-sync​, it can be interacted with using ​systemctl​. Stopping the service can be done with:

systemctl stop cloudsql​-​proxy

At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:

systemctl start cloudsql​-​proxy

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

The post Cloudflare DNS and CDN With WordPress High Availability On Google Cloud appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/cloudflare-dns-and-cdn-with-wordpress-high-availability-on-google-cloud/

When Keyword Ranking Requires A Pass

cloud502com
Cloud502

big data

big data

Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract.

A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge but this search term was epic … Big Data.  Initially I thought sure you can do it with six months to a years worth of work, a dedicated staff and a budget to grease the wheels of backlinking.

Maybe a personal interest story that resonated with the public at large concerning your keyword and how you would change society would muster up some viral shares that network news might pick up.  The budget allocated was one hundred dollars.

Take a few moments before determining a keyword and check out Google Trends.  You’ll gain insight into the keywords popularity.  In these Google Trends graphs keep in mind 100 does not mean it was searched a hundred times, but on a scale of 0 to 100 how many people are searching for that keyword.

I realized at that moment this client hadn’t taken the time to research the current state of that keyword.  Big Data is a buzz today and everyone wants to claim authority of that phrase. Even though we’re looking at Organic Search it can be useful to turn to Adwords and see what people are paying for regarding your keyword. Knowing what others are already doing is essential to understanding keyword ranking.

While Google Adwords Keyword Plan suggests the keyword has “low” competition a simple search of the keyword shows seven companies advertising under that keyword. SAS, Oracle, and Amazon are just a few actively paying for that keyword. Organic search results show IBM and Forbes ranking on the first page.  These would be our competitors, I hadn’t even looked on page two.  In my previous time with HP I knew they sought that keyword ranking as well…any computing company would.

Its competitive…consider the “low range” cost of that search term is $7 a click with up too a million searches a month in the United States alone. Now at $7 a click the earnings are likely much greater but how many clicks will turn into sales, and for a generic brand? Keyword Plan forecasts about 190 clicks for $110 dollars.keyword plan

keyword plan

The client wasn’t ranking at all for this keyword, a lot of effort would be required to attain top keyword ranking.  I knew that the likelihood of failure was high, the reward was low and so I declined to submit a proposal for that project.  I want to maintain a high feedback score and I could see the client likely needing more resources to achieve their goal than they were willing to invest.  I was surprised when I saw the project already had 15 proposals from other freelancers.

Advice I’d offer Upwork clients…It’s important to set attainable SMART goals and the best way to determine if a goal is attainable is to research it for a few minutes.  There are free tools out there that can help draw the geography ahead.

Advice I’d offer to freelancers…pass on the deals that are unlikely to satisfy the client.  If you do submit a proposal to a deal like the one I noted, be frank and honest about the prospect of attaining the goal.  Possibly suggest an alternative keyword with similar relevance.

I’ll be watching “Big Data” and I wish the project luck.

https://www.matthewleffler.com/when-you-should-find-a-new-keyword/#utm_source=rss&utm_medium=rss&utm_campaign=when-you-should-find-a-new-keyword

The post When Keyword Ranking Requires A Pass appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/when-keyword-ranking-requires-a-pass/