Page Speed Optimization On WordPress – SEO Technical Audit Part 1
Page Speed is a ranking factor. In mobile searches its even more important. WordPress Optimization is essential to meet the quick load times expected by visitors. An SEO Technical Audit usually begins with setting a baseline and then outlining the goal and why it’s being missed.
Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure
SEO cloud solution design delivers client site in 10% of the time it used to after optimizations, CDN and VPS servers are designed Page Speed is a major Google ranking factor in this mobile search age..
What’s worse? The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlink? The fact that the charge to delete a link to you at $35 a link shows how they crash your backlink party. But hey, Google knows this right, they wouldn’t hurt your site still…wrong!
Monetized Bad Backlink Site With Spam Links
I wish we could collect money like a nonprofit from SEOs everywhere and raise the $10,000,000 asking price of theglobe.com and just turn it off. Why is it I hate theglobe.com so much? Cause their links are bad.
Previous to this post I’ve always said don’t use the Disavow Tool unless facing a manual penalty. Its the Google answer … but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I saw a marked improvement in keywords and their position.
A client had the same issue. 300 domains from Sweden many with theglobe.com in their domain name mostly all with it at least in the page title included in their link profile.
After Disavowing theglobe.net and theglobe.com
Not A Link Building Scheme
These aren’t backlinks someone purchased, at least not from the target company or their SEO for that matter. They are nuisance links, you could use this site for negative SEO. It regularly pops up in the link portfolio of domains as they are expiring which has always annoyed me because it portrays a Domain Pop higher than it actually is … the globe of course doesn’t count.
Theglobe.com actually last I checked charged for backlink removal! That’s one way to run a profitable site…make it so bad it hurts SEO so webmasters will pay you to leave them alone. Of course … then the terrorist wins.
Noticed a few “theglobe.net” in your link portfolio? If so its always an infestation and you should try disavowing.
Disavow Sample File / Template
So you may try the Google Disavow Tool if you haven’t yet. Upload a txt file listing the domains you do not want counted. We’re including a copy of one of our disavow lists, you can use it or add to it.
Who’s on our naughty list? What should the txt file look like? The long list is just below us. Domains we’ve disavowed.
Two things are important for you to take away from this post and they are listed right below. We’ve then included Google content explaining these two changes in backlinks. If the text is italic and navy blue, its quoted from Google.
User Generated Content or Sponsored Backlinks Added
Are two additional rel=”” tag options introduced by Google. UGC Sponsored can be used together or separately in an attempt to show a difference between the two backlinks. Nofollow remains a link option but if the link isn’t a paid advertisement or User Generated COntent yet you want to ensure if is not seen as an endorsement you may still use No Follow as an attribute.
Every Link Counts Now.
Rel+”NoFollow” used to mean don’t follow this link and give the target any credit for this backlink. Thats changing, all links will now be rewarded potentially…some links have been described as “hints” with “signals” still in the rankings. It’s not clear if they are one in the same or separate.
Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links. The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well. Today, we’re announcing two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of particular links. These, along with nofollow, are summarized below:rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.
When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed. All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems. Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement. We know these new attributes will generate questions, so here’s a FAQ that we hope covers most of those.
Do I need to change my existing nofollows? No. If you use nofollow now as a way to block sponsored links, or to signify that you don’t vouch for a page you link to, that will continue to be supported. There’s absolutely no need to change any nofollow links that you already have.
Can I use more than one rel value on a link? Yes, you can use more than one rel value on a link. For example, rel=”ugc sponsored” is a perfectly valid attribute which hints that the link came from user-generated content and is sponsored. It’s also valid to use nofollow with the new attributes — such as rel=”nofollow ugc” — if you wish to be backwards-compatible with services that don’t support the new attributes.
If I use nofollow for ads or sponsored links, do I need to change those? No. You can keep using nofollow as a method for flagging such links to avoid possible link scheme penalties. You don’t need to change any existing markup. If you have systems that append this to new links, they can continue to do so. However, we recommend switching over to rel=”sponsored” if or when it is convenient.
Do I still need to flag ad or sponsored links? Yes. If you want to avoid a possible link scheme action, use rel=“sponsored” or rel=“nofollow” to flag these links. We prefer the use of “sponsored,” but either is fine and will be treated the same, for this purpose.
What happens if I use the wrong attribute on a link? There’s no wrong attribute except in the case of sponsored links. If you flag a UGC link or a non-ad link as “sponsored,” we’ll see that hint but the impact — if any at all — would be at most that we might not count the link as a credit for another page. In this regard, it’s no different than the status quo of many UGC and non-ad links already marked as nofollow. It is an issue going the opposite way. Any link that is clearly an ad or sponsored should use “sponsored” or “nofollow,” as described above. Using “sponsored” is preferred, but “nofollow” is acceptable.
Why should I bother using any of these new attributes? Using the new attributes allows us to better process links for analysis of the web. That can include your own content, if people who link to you make use of these attributes.
Won’t changing to a “hint” approach encourage link spam in comments and UGC content? Many sites that allow third-parties to contribute to content already deter link spam in a variety of ways, including moderation tools that can be integrated into many blogging platforms and human review. The link attributes of “ugc” and “nofollow” will continue to be a further deterrent. In most cases, the move to a hint model won’t change the nature of how we treat such links. We’ll generally treat them as we did with nofollow before and not consider them for ranking purposes. We will still continue to carefully assess how to use links within Search, just as we always have and as we’ve had to do for situations where no attributions were provided.
When do these attributes and changes go into effect? All the link attributes, sponsored, ugc and nofollow, now work today as hints for us to incorporate for ranking purposes. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020. Those depending on nofollow solely to block a page from being indexed (which was never recommended) should use one of the much more robust mechanisms listed on our Learn how to block URLs from Google help page.
These backlink designations came about to combat link schemes. Yes, I can see any effort to build backlinks as a link scheme but there are permissible and forbidden ways to build links. Here is Google on what is a link scheme.
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively impact a site’s ranking in search results:
Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
Using automated programs or services to create links to your site
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines:
Text advertisements that pass PageRank
Advertorials or native advertising where payment is received for articles that include links that pass PageRank
Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
If you see a site that is participating in link schemes intended to manipulate PageRank, let us know. We’ll use your information to improve our algorithmic detection of such links.
New Google Backlink Types And SEO Value Of NoFollow Links Changes
Google has expanded backlinks from Follow and NoFollow to include two more kinds and all of these now affect your ranking, but not equally. Find out more about these efforts to address Link Schemes.
Guest Posts or User Submitted Posts are content written by another author not working for the site in which the content is being displayed on. UltimateSEO has a very easy guest post system and its free. Content submitted to our site may be syndicated on as many as 300 other sites that we maintain or are affiliated with. That can potential deliver you hundreds of backlinks from multiple domains. We offer this feature free of charge at this time, but may charge in the future. Why is it free when other sites charge? Its because we want good content and diverse opinions. So please ensure your post is original, timely, accurate and fresh.
Guest Posting is a win win scenario for us and you and your site. You can write an original article and we’ll post it if it is about SEO or SEM in general. Specific niche SEO topics are also welcome. Writers can include backlinks of relevant in their posts. We’d like to recommend no more than one link per 250 words. If there is an issue we’ll let you know. We also ask the your post include an image or an image per 500 words. So .in a 2000 word SEO post we’d like to see no more than 8 links and we would like to see about 4 images.
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