Ultimate SEO – Focus On Strategy, Tools And Community Builds

Over the last month I’ve poured a bit of time … (everything that my clients didn’t get) into UltimateSEO.org and by chance UltimateSEO.net which was unregistered.  UltimateSEO.org was the focus because previous to my use someone else used it and built it up to a domain authority of 36.  Its taken me over six months to engineer this domain to a 29 so I wanted to see what I could do with a slightly further ahead domain name that included keywords.  This began the experiment.

Ultimate SEO Concept

To begin with a DA36 was great and all but why not improve on that I thought, so here’s a graph from ahrefs.com concerning backlinks and referring domains.

Ultimate SEO Backlinks

Ultimate SEO Backlinks

Yes, I’ve been busy.  The site needed built but as the graph shows I’ve worked hard on the off page SEO increasing domains linking to the site from under a hundred to over 300.  The sites rank on Ahrefs has climbed past 22,410,000 other sites in a month.  Its seen some fun traffic scenarios, least of which was the catalyst event for starting this experiment.  On Christmas Eve I redirected an SEO domain I had bought to this one and the search results where above the clouds, but just for the night.

Christmas SEO Miracle Or Late Night Fluke

That night magically I was ranking on page 5 for the impossible one word SEO keyword “seo” which if you aren’t into SEO you’d say page 5? Thats horrible…but think of how that affects your rankings for longer terms if Google considers your site about the 50th best SEO match then searching “anything SEO” is likely to swing up as well.  “SEO Tools” and “Google Data Studio Slow” where doing well, I was even ranking 67th for “Neil Patel” … and I’m not Neil Patel but he is kinda a big deal in the SEO world.  Searching “Upwork” I was ranking 43.  “Free SEO Tools”, “SEO Profiler Login”, “Political SEO” where all ranking UltimateSEO.org it only lasted the night.  A Christmas Miracle … why wasn’t it sustained?  Well I assume that Google quickly realized the content on the site was not the 50th best in the world.  But it was too late I had a taste or a glimpse of something possible.  I’d need content, optimized and more off page metrics…and thats what I’ve been working to achieve.

Side note I like my logo.  Its very me and I felt it sums up my personality style and the ultimate goal of any SEO.

Make An Impact

Make An Impact

“Make An Impact” along with an image of a comet or meteor hitting the earth sends a message.  Its explosive, it killed all the dinosaurs and brought us movies like Deep Impact and Armageddon Day.  So you’ll see that carry forward in later images.

Content Is King In SEO

Google Indexed Pages

Google Indexed Pages

Content was lacking I had just started so that was to be understood.  I’ve addressed content to some degree and the amount of pages that Google has indexed has reflected that I think.  December 12th Google found 38 pages worth indexing now it has 841, with 2,450 excluded and that exclusion is nothing but potential in my mind.  Not every page on a site is worth indexing, who cares about the login page?  The site has actually evolved into 3 WordPress installations on one domain.  I did that to isolate use areas so that they didn’t collectively slow the whole site down.  You can’t tell because I kept the theme the same.  But the site is 3 different sites that share a common table for users.

Ultimate SEO Blog

Ultimate SEO Blog

The homepage and the blog section of the site makes up the first installation.  This means the homepage loads without having to worry about the other two installations.  Its faster and has less baggage in the form of page requests.  This freedom from dependences puts the site at just about 50 total requests which I think is pretty darn streamlined.  This section is themed for the general public.

Ultimate SEO Client Site

Ultimate SEO Client Site

The second section is focused on customers and client relationship management.  I call it the “portal” it allows users to login and retrieve documents I’ve made for them or for them to offer documents to me and it has a billing functionality as well as a Support Desk which is available to the general public.  The support desk aspect also adds an “employee” type resource which I decided to expand to include the G Suite resources that I opted for … its a class act.  I may be one person but I have internal chat rooms and I can make telephone calls and issue HR policies on the intranet site.

Ultimate SEO Forum

Ultimate SEO Forum

While the first section offers something to bring a new person in with information and blog posts the third install hopefully adds the interactive element that non-clients or not-yet clients need to come back. Its a forum where in theory people can post and discuss SEO with others and offer each other advice and build relationships.

Each install has its audience and purpose and that largely dictates the content there.  Its lead itself to become the largest site I’ve made to this point.  Here is a visualization of the site.  Keeping in mind each dot is a page and the lines are the links. The brighter a dot the more traffic and activity it has and the colors reflect the state of the page’s functionality.

SEO Visualization Of Ultimate SEO

So let’s take a glimpse at traffic and I’ll try and tamper down initial thoughts on the numbers, if its too good to be true…it is.  Traffic is good but its not what you think at first, and the bad isn’t bad.  I use cloudflare so a lot of the traffic actually never reaches the site so lets look at Cloudflare’s metrics first.

Traffic Metric For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

Cloudflare Traffic For Ultimate SEO

First thing to note from 30 days of tracking is 9,407 unique visitors is pretty good.  Maybe too good..you see these unique visitors are causing 1.1 million requests of the server I think its been like 100 a minute and its not even so a week ago the site migrated to its own new cPanel AWS server.  You can see where that happens in the top graph where we see a drop in traffic which funny enough was caused by me forgetting to redirect subdomains that the previous owner used to the main domain.  It still meant anyone going to an actual domain I made an intended to have got there I’ve since reinstated those redirects.  But the lower traffic gave me a bit of time to just deal with a few hundred visitors a day.

A lot of this traffic is likely not human but robots trying to figure out what the hell is going on.

Ultimate SEO Site Traffic

Ultimate SEO Site Traffic

Now in the graph above we can see the traffic since the January 23 move to the new server.  This also is only reflecting the traffic to the first main installation of WordPress.  Its strong and its been without the redirected traffic I described earlier.  This will begin to reflect that traffic.  But considering 634 visitors hit the site yesterday an increase in traffic is going to need to be managed without increasing my hosting requirements and bandwidth expenses much.  A site that currently has no revenue stream but a big expense isn’t a long term solution if you’re looking to call this your job.

Now a lot of this traffic is again robots.  The site has about 400 registered users in the last week, even some of these are likely bots…but if 10% is human thats good enough for me.  Google ranks a site based on a combination of 200 factors and one is traffic so I’ll accept the traffic boom for now.  So Google Analytics metrics are the stricter of these and only reflect visitors to the site that trigger Javascript.

Google Analytics Traffic Of Ultimate SEO

Google Analytics Traffic Of Ultimate SEO

Even with these stringent requirements, and also with it not necessarily seeing all traffic due to Cloudflare we have 574% more users than last month.  The sites bounce rate or a metric used to discern visitors interest in the site shows a robust 15% bounce.  That number is so good I reviewed it and it appears valid.  I have software that records a video of each users experience and can watch folks clicking around and they are clicking around.  That plugin also warned me that as a free user I was maxing out the limit of concurrent recordings.

Future SEO Efforts

So whats next?  I think I have delivered the traffic, I’ve built a baseline of content and made it technically scaleable and agnostic.  Its all now a matter of building a niche audience that feels engaged and ranking keywords in Google Search.  I’ll check back in a month with how the experiment goals.  I’ve been working to build up SEO Tools both onsite and lists of other sites tools.

Feel free to message with questions and as this progresses of course the How and Whys will be posts on that site and this as I have time.

https://www.matthewleffler.com/ultimate-seo-focus-on-strategy-tools-and-community-builds/

Moving My Ramblings To UltimateSEO.org

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that I constantly fight against to rank highest on Google.  Be it the lawyer, the tennis pro or even the sex offender in Florida.  (Shame on you for dragging our name down)

MatthewLeffler.com is a DA23 which is respectable for less than a year old but I can skip a year or so of work if I jump into the new site’s shoes.

I keep a bunch of niche domains going, if you haven’t picked up on my website bonanza.  I think though they are complementary but separate and thats why there are a few.

So that leaves my personal sites, a little more personal.  And if you are interested in SEO, Cloud or Data then ya got a site on that niche. I will say though Data I kinda neglected and wrapped up into Cloud502.com SEO is the actual thing I enjoy, its just figuring out data and easier if ya can use cloud computing.

Anyhow there it is my sites 

https://www.matthewleffler.com/moving-my-ramblings-to-ultimateseo-org/

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere. 

I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and YES … it broke a lot of stuff.  I’m using it now to post, and I can add stuff to the site, I just cant really edit anything like the homepage or any post or page made with the previous editor I used.

I suspect Gutenberg will allow you to edit previous classic editor pages and posts with no fuss, but if you use a 3rd party plugin builder I’d recommend caution.  Sometimes when I entered a page I made in a third party page builder it would show in classic form as the familar collection of short codes and strings of letters that arent even in html or css or php for that matter.  Its not the 11th hour here, I just suspect the association between the 3rd party builder and building pages has been severed.  

I expect that a reinstall of the builder or an update from the builder will resolve this issue. Now some of you may be in trouble though.  What if your builder came with the theme you may have purchased?  As in you didnt purchase the builder…if you have been able to update it then I’d hope you’re headed for smooth calm waters, but of the themes I own thats not the case with any one of them.  Gutenberg therefore may be headed to breaking all the themes we’ve gone out and bought.

Now Gutenberg is associated with a battle.  I personally didnt like it in WordPress 4.  My reasons are that as they add features in a sandbox play pen I cant seem to break out of the play pen and do the actual coding I know.  Its been my main distaste for Divi and any builder.  They make it easier by making it less accessible.

So backup your site.

If you used a third party builder proceed with caution or wait for updates from your builder’s builder. 🙂 

And if you knew html and css and built your site in the classic browser you’re good to go!   

I am going to be able to get out of having to update my homepage for bit. :-). Thanks Gutenberg.  I’m not the only one who is a detractor of this editor.  Most of you all are too.  The WordPress plugin rating is pretty damning.

Gutenberg Rating Sucks

https://www.matthewleffler.com/wordpress-5-upgrade-why-i-broke-my-site-with-it/

Should You Go After That Keyword

Determining When You Have A Chance At A Keyword

So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank.

6. Decide which keywords you should win before building out content based on those keywords.

Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword.

This can be a mistake.

Why? According to our data, websites that sought rank for a given keyword had difficulty ousting a competitor site that had a similar link profile.

Let’s say we have two websites, yours and Mr. Competitor.

chart 2

Mr. Competitor already ranks in the number one position for “top 10 types of grass to feed your zebra.”

Should you try to rank for this keyword as well?

Yes. Your sites are equal and you have a fighting chance.

But, should you compete for the term “zebra?”

Probably not.

Why not? Because the websites that rank first in the SERPs for this term have a DR that exceeds yours by a considerable margin.

image09

How should you know whether or not to pursue ranking for a certain keyword?

There’s a simple method. It’s the “If they can rank, I can rank” method.

Look at your competitors and ask yourself the following questions:

    1. Are they in the same niche? If yes, proceed to question 2.

    2. Do they rank for your chosen keyword? If yes, proceed to question 3.

    3. Is their domain rating within 5 points of mine? If yes, then you are on a firm competitive footing.

So there is a good take away in that piece. He is referencing Domain Rank which is similar but a different metric than Moz Domain Authority but both attempt to predict how well your content will rank. And thats the take away I wanted to make…pick a keyword or phrase you want. Find out what your Domain Authority is or Domain Rank and if your site is a DA 19 and you want to out rank a site on the same keyword that is a Domain Authority 66 … you need to focus on building your Domain Authority because its gonna be hard to reach that top spot.

Publish Content Often

Another take away which I use already … if you want to rank for a keyword don’t rely on old content to do it.

Web content is NOT like cheese or wine. Think of content as a jello mold at a picnic, the longer it’s out the less likely anyone is going to take a bite, unless encouraged by others. Those encouragements are the backlinks of other sites. So if you want to rank for keyword x and you wrote this content 2 months ago and no one linked to it…you need to move on from that content and post something new thats still relevant. It’s also going to help you in the long run, if your site has 20 articles on say Nuclear Propulsion you’re going to be seen as more of an authority than someone who has 3 articles.

Keep in mind that when you post your first article on a topic seeking that top spot…you’re likely that site that has 3 articles wondering why you aren’t out ranking someone who has published many times more content on the topic.  You’re going to have to put your time in and build your authority.

How do you build authority?  Well I’ll publish an article on that again here shortly.  It really is the secret sauce.

https://www.matthewleffler.com/should-you-go-after-that-keyword/

Adding A User To Bing Ads

Adding A User To An Existing Bing Account

 

Adding A User To Bing Ads

Adding A User To Bing Ads

You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in.

Adding A User

Adding A User

Notice on the left-hand side of the main menu the second option is Users.

Select Users

Bing Ads

Bing Ads

Click the green button “Invite user”

You’ll be asked to enter First and Last Name as well as Email address.  Choose a role.

My Information

Adding Matt Leffler

Adding Matt Leffler

  • Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.
  • Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).

It’s likely best to start off with the most restrictive and if you need to give more access you can later.  I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin

Click Send

https://www.matthewleffler.com/adding-a-user-to-bing-ads/#utm_source=rss&utm_medium=rss&utm_campaign=adding-a-user-to-bing-ads

Adding a User to Google Adwords as an Admin

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign.

Google has made it easy

to add an Admin to Adwords.

Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access”

Adwords Account Access For Adding An Admin

Adwords Account Access For Adding An Admin

From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options.
To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard”
This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you.

After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address:

Giving Rights To An Adwords User

Giving Rights To An Adwords User

Once you have completed this all you need to do is set back and keep up with what’s happening. Don’t be afraid to ask why someone is doing something either…

Common Metrics

As a general rule of thumb these are the metrics people consider good.

CTR = Click Through Rate = 2%
Video View Rate = 15%
CPC = Cost Per Click and CPI = Cost Per Interaction are variable and what is good depends on the product or service you are engaged in…

Remember that your Ads are ranked for quality 1-10 10 being the best quality. The higher that number the less you will have to pay to present your ad. It makes sense, if someone has a good highly effective ad and another person wants to show their low-quality ad more they have to pay a premium. You either need quality or more money to get your message out. If you have both then watch the Impression Share metric. This number tells you how much of the supply you are taking advantage of for your keywords. Obviously if you have a high-quality ad, that doesn’t cost a lot you’ll want to run that even more often. If someone else has a low-quality ad they’ll have to pay for the right to push you down on the page.

Friendly advice

You should make lots of ads for the same keywords, Google will find which gets the best reaction and show it more and more.
Use negative keywords. Its actually almost more important to know what you don’t want to advertise towards as it is to know what you do. Common negative keywords for almost any Adwords campaign include:

Common Negative Keywords:

-craigslist
-directions
-ebay
-facebook
-free
-free sample
-game
-games
-lyrics
-map
-maps
-myspace
-nude
-porn
-recipe
-samples
-sex
-sexy
-utube
-you tube

https://www.matthewleffler.com/adding-adwords-as-an-admin/#utm_source=rss&utm_medium=rss&utm_campaign=adding-adwords-as-an-admin

Why is AWS beating Google, Microsoft, Oracle and IBM?

I believe Google Cloud was launched after AWS so a head start helps for one.

AWS also has a free tier, it’s like giving the first hit of ecstasy to someone free. Why not use this free server. Then that server needs to expand and you make plans and youre hooked and know the AWS cloud better than Google.

Google Cloud offers a credit of $300 right now to try and get you involved but its not the same as a free tier of service. Once the $300 is gone its always going to cost you whereas you can downgrade a server back to the free tier if ya decide to do that.

There are also some wonky decisions that Google made that leave me annoyed almost daily. The fact you cant utilize smtp ports of the servers leaves me having to go all around to get a WordPress site to send emails…or the inability to easily transfer a project between accounts. I’ve landed myself in a situation where I transferred ownership but I didn’t remember to transfer billing but was no longer a project owner so I couldnt transfer billing anymore, customer service just acted like it made sense that I couldn’t use or config the resource but that my credit card was still going to be used.

SSH and SFTP into AWS fairly standardized and it is relatively seamless. Google makes these difficult.

The way they only give out one static ip address per zone. They have a BETA project and decide if its to allow multiple IPs but…what took so long?  IP Aliases or multiple network ip addresses … on AWS I just added the IP addresses, why do I need more than one?  Because my name servers need to have different IP address, but again I cant do it right now.

So with all these limits here and there I personally pay for my servers with AWS (its just easier to use) but I use Google Cloud for short experiments where I may need more than 1 IP, and a site that doesn’t ever send an email. Configuring Alias IP Ranges is new and overdue.

Why is AWS beating Google, Microsoft, Oracle and IBM?

Global Point – IT Managed Services

IT Managed Services

Happy to work with a business to business organization in Chicago Global Point LLC.  They currently offer IT Managed Services, AWS Cloud Computing, Disaster Recovery and more.

From their website, Global Point was launched by corporate IT consultants who wanted to bring their skills and experience to companies that need them, helping businesses grow and avoid growing IT headaches. They bring a comprehensive understanding of technology, from small offices up to multinational corporate infrastructure. We emphasize working with customers to identify their immediate needs, as well as to anticipate growth. As a business ourselves, we understand how critical it is to dependably meet the needs of your growing businesses we support. Global Point Works with you and for you as a business partner.

Global Point IT Managed Services

If you’re looking for a help desk, cloud computing, disaster recovery IT services company I encourage you to consider them.

Help Desk Support

Global Point lists the benefits of their business to business Help Desk Support and they include:

Global Point’s technical advisers understand your business
With our engineers holding years of experience in their respective fields, our clients are given access to exceptionally high level engineers with qualifications in migrations, integration, support engineering, and much more. All our technicians take the time to understand your environment. This is solely for the reason of enhancing efficiency of the resolution of all your issues.

Fixed monthly rate
Our fixed monthly rates ensure that you are not incurring any unexpected costs along the way. That way we can provide your business with updates of when you are nearing your limit or if the support is unlimited and we have a contract that doesn’t require so much work, we will advise you on the better options.

Have agreements built on your terms
We know how important it is to transparently communicate expectations. After understanding your business needs, we’ll suggest best practice ideas for responding to issues. However, all our clients are given the autonomy to dictate exactly what they expect from their computer systems. The SLAs simply enforce them!

Reduced financial risk
When you upgrade your support from casual support to a fixed monthly rate, it becomes an operational expense. This allows for more cash flow to occur without the massive bumps in the budget. This also allows us to understand your environments better than providing your business with ad-hoc support.

All-year round support of your IT
We know the importance of having a range of support options. But what about ensuring consistency? Throughout the year; we make sure that your team is supported and your systems are managed accordingly.

Highly responsive turn-around time
We often have new clients approach us because they are frustrated with their current IT. Our personal aim is make sure that your business receives the highest level of service, especially during the critical time-periods.

https://www.matthewleffler.com/global-point-it-managed-services/#utm_source=rss&utm_medium=rss&utm_campaign=global-point-it-managed-services

Top SEO Tools I Use: MonitorBacklinks.com

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

No the first tool has NOTHING to do with keywords but more importantly everything to do with deciding what your keywords are … if you think my life revolves around keywords you really need to catch up.  Backlinks and anchor text are the hardest things to control and often the most impactful.  Consider….back in the 2000s Miserable Failure was backlinked to George W Bush’s White House biography page by so many websites that he ranked number one on Google for Miserable Failure.  Now I guarantee his site had NO SEO or optimization for Miserable Failure but he held that spot until a counter wave of links went to Jimmy Carter.   Then Google manually shut the term war off.  Its backlinks that make or break a sites ranking.

You can optimize all day long on content choices and keywords but if the rest of the world doesn’t think you are that in their links neither will Google.  So the product is essential.  It trends your links and competitors and its just $25 a month.  Here are screenshots I have taken from time to time to include in reports to clients.monitorbacklinks.com

monitorbacklinks.com

Notice the colored circles at the top break down the links and provide you with metric like CF TF and DA.  Below that image you can see link by link and the strength of each link as well as no follow or follow status.

Below are more links since the site added more features.  Under the status column the G shows if its indexed by Google with green as good and indexed, yellow as not indexed but not out right banned and finally red … the worst link and honestly its like being caught hanging out with the wrong crowd.  Google even allows you to “disavow” the red Gs.

Backlinks ranked

Backlinks ranked

Backlinks Ranking and Traffic

Backlinks Ranking and Traffic

Image above trends you backlinks, your traffic and your keywords.  This graph is also why I dont mind nofollow links and I believe they do affect ranking.  Notice the tower of purple nofollow domains that linked to us when I released a news story.  The orange keyword position swings up from 90 to 50 as the new position.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

What To Do With Your Political Site After The Election

cloud502com
Louisville Cloud – SEO – Web Design

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.

I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.

Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Domain Age directly affects your Trust Factor/Citation Factor and your Domain Authority which in turn suggest that your Google standing next election cycle is going to be improved as well.  And stop thinking your target keyword is your name, if someone is Googling your name they’ve already heard of you. Take the big terms like election results, voter guide or the other candidate’s name.

Take seandelahanty.com and judgeseandelahanty.com the first is younger but it has 70 times the backlinks and its been updated religiously, has the social media mentions, it has the content.  The first address is a Domain Authority 23 and the older one is a Domain Authority 2! Its still neck and neck in some searches.  Just today I Googled the candidates name the older one comes up 3rd and the real site thats 2 months old, has 10+ times the domain authority that site is 6th. Here is a representation of how much weight domain age may have, I link to the case study below.  Oh and BTW the new site is actually doing pretty good I think. Page 1 ranking on 45 keywords on Google…100 ranked keywords altogether. But back to the point…

what goes into a ranking

what goes into a ranking

Now let me clear the air though, no matter how old your domain is and consistently you’ve had a site up…if the content isn’t any good its a lost opportunity.  So do make an effort to convey your continued message through your site and when you run for the next office you’re site will be that much more ready.  Final note here, there are a ton of opinions out there on domain age, but no one would disagree a site thats up and updated periodically is more likely to gain backlinks.

SO Just get a cheap web hosting plan and post every few months, don’t just take it down and box it up till a month before the next election.  For further reading on domain authority a case study.  Id recommend that article, it goes over several factors.

And I can tell you one person who’s still got her site up…signs of the times.

clinton

clinton

https://www.matthewleffler.com/what-to-do-with-your-political-site-after-the-election/#utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-with-your-political-site-after-the-election

The post Testing WordPress Connection appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.cloud502.com/what-to-do-with-your-political-site-after-the-election/