Ultimate SEO And Cloudflare Partners

Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions.

In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video.

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Us in 90 Seconds from Cloudflare on Vimeo.

How CloudFlare increases speed and security of your site

This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants.

CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it from a broad range of web threats.

We power more than 400 billion monthly page views – more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined – and over 1.2 billion monthly users regularly pass through our network. We’re really glad Ultimate SEO has partnered with CloudFlare.
Faster web performance

CloudFlare is designed to take a great hosting platform like Ultimate SEO and make it even better.

We run data centers [link to http://www.cloudflare.com/network-map] strategically located around the world. When you sign up for CloudFlare, we begin routing your traffic to the nearest data center.

As your traffic passes through the data centers, we intelligently determine what parts of your website are static versus dynamic. The static portions are cached on our servers for a short period of time, typically less than 2 hours before we check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.

CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.

Broad web security

Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks [link to http://blog.cloudflare.com/2011-the-year-of-the-ddos] (DDoS) we track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.

CloudFlare’s security protections offer a broad range of protections [link to http://www.cloudflare.com/features-security] against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about our approach is that the system gets smarter the more sites that are part of the CloudFlare community. We analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.

In time, our goal is nothing short of making attacks against websites a relic of history. And, given our scale and the billions of different attacks we see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.

Signing up

Any website can deploy CloudFlare, regardless of your underlying platform. By integrating closely with Ultimate SEO, we make the process of setting up CloudFlare “1 click easy” through your existing Ultimate SEO cPanel dashboard. Just look for the CloudFlare icon, choose the domain you want to enable, and click the orange cloud. That’s it!

We’ve kept the price as low as possible and plans offered through Ultimate SEO are free. Moreover, we never charge you for bandwidth or storage, therefore saving you tons via reduced bandwidth costs.

For site owners who would like to take advantage of CloudFlare’s advanced offerings, we also offer a ‘Pro’ tier of service for $20/month [link to http://www.cloudflare.com/plans]. The ‘Pro’ tier includes all of the ‘Free’ tier’s offerings, as well as extra features like SSL, full web application firewall and faster analytics.

We’re proud that every day more than a thousand new sites, including some of the largest on the web, join the CloudFlare community. If you’re looking for a faster, safer website, you’ve got a good start with Ultimate SEO, but the next step is to join the CloudFlare community [link to https://www.cloudflare.com/sign-up].

Ultimate SEO And Cloudflare Partners

Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen.

Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for a web host that time adds up very quickly. But you arent a web host so it’s not that big of a deal.  I’d like to hear about benchmarking tests they may have run to decide who is the best.

Features Aren’t Technical Specs

Unlimited bandwidth…sounds great but what are the limits?  There are limits and these are beyond the hosts control sometimes but for instance …. if someone uses a CAT5 cable instead of a CAT6 everything will be more speed limited and especially if a bottle neck is designed in to infrastructure. Unlimited bandwidth means nothing to me because there are limits … physical limits exist and can’t be avoided.And WordPress preinstalled saves someone 5 minutes but nothing else.  These aren’t important to the Hosting platform.

Cloud Computing: Be Your Own Host

The industry standard in web hosting is cPanel.  No way around it with cPanel your support opinions are bountiful where as dreamhost.com has its own proprietary server software … its no better in actuality its just far less supported by third parties.  Ultimate SEO is hosted on a variety of cPanel servers that were eay to build and deploy, I made them from scratch and with templates but all in all there are 4 AWS servers, 2 Google Cloud Platfrom and 4 Digital Ocean currently powering hundreds of sites including this site.  Cost varies wildly…

Its important to note that your web host is honestly likely run on one of these three services.  Youre sharing their share of the cloud environment.  Why not just skip ahead and be the master of your domain….sure it will cost more than $3 a month … but that $3 a month hosting plan is shit.

A good review between AWS and a traditional hosting provider is AWS vs Blue Host

Amazon Web Services

I don’t even know what I am spending, where and how it is being spent.  AWS charges you for everything little thing and no matter what steps you might take it may seem like rising project costs are simply unavoidable.  There platform to work within is NOT intuitive and it will require some play time to remember that you have to leave the virtual server’s configuration area to select an IP address  ( that will cost you money…each ip address, not talking about bandwidth I’m just saying the number ) and then return to that original area to associate it.  Dont even think about swapping hard drives and knowing what is attached t what unless you are prepared to write down long strings of numbers and letters.

AWS does provide greater flexibility than the others on options beyond just a virtual server…but unless you plan to send 100,oo0 emails a day to people you wont benefit from their email service … as an example.  Technical SEO wise I’d give AWS a D overall. Infrastructure and computing power is an obivous A+ but its how you interact with that that weighs the grade.

Poor navigation and the nickle and dime pricing is absurd.  Want to monitor your usage so you can understand your bill?  Monitoring costs more…its ridiculous.

They do offer reserved instances and I loaded up on those but still my costs never decreased.  AWS is so hard to understand billing wise that IT Managed Service Providers will offer free excel templates to figure out your AWS monthly costs.  Think I’m being over the top?  Check out this calculator form sheet by AWS to forecast your expenses.

Heres something crazy…why my April bill was 167 but AWS forcasts it will be $1020 in May I have no idea.  I’m not adding servers…

AWS costs are high and unpredictable

AWS costs are high and unpredictable

Google Cloud Platform

Is easier to use and wrap your head around but it is considerably more expensive than either of the other options. For this simple reason…they receive an F. The additional costs come with less options and less features than AWS.  Billing is more transparent and you can understand why your bill is what it is at least.  But Google also makes unilateral decisions for you like blocking smtp and ssh access.  Sure its more secure but it makes email and server maintenance a nightmare.  Documents like this Connecting to Instances make it seem like not a big deal, but these wont allow you to move a file from your computer to the server like SFTP would.

They are expensive, offer less and needlessly shot you in the foot with their restrictions.  Thats why I stand by the F as an overall grade.  Now infrastructure capabilities … A+ no doubt about it.

Digital Ocean

I received no compensation or thank you from anyone for writing this … Digital Ocean is my B+ graded cloud solution.  Its the cheapest, and they don’t seem to charge you a fee for tools that are required for the main product to function, unlike AWS and their static ip addresses.  They have the least ability and options outside of a virtual server.  If you want a database server thats in the works unless you can use Postgres. Thats limiting, but it is also not important if you’re just running a few web servers that will already have MySQL installed on them anyhow.

Digital Ocean is the no frills, no surprises, cloud computing option.  The reason I have so many servers is because I am migrating everything off AWS and Google Cloud to Digital Ocean…it’ll be cheaper.  A lot cheaper…

cloud computing cost comparisons

cloud computing cost comparisons

Thats right… $20 vs $121, $177 and $120 from AWS, GCP and Azure.  I didn’t really consider Microsoft Azure just because I have reservations moving into their sphere or control where every thing you need to do is addressed by yet another Microsoft product that usually has little imagination in it.

Test out a server in each environment and I think you’ll quickly take to the Digital Ocean option.

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Easiest Tools To Speed Up WordPress Site Load Times For SEO

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https://ultimateseo.org/easiest-tools-to-speed-up-wordpress/

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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http://ultimateseo.org/tech-seo-mobile-speed/

IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger.

From Endadget:

Google’s push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent out emails alerting users that their “recipe” scripts involving Gmail triggers and an action that could create a draft will go away as of March 31st. According to Google, the shift is a result of the Project Strobe sweep it announced last October.

IFTTT said it worked with Google to keep the integration that will support triggers to Send an email, or to Send Yourself an email, but the API lockdown that’s coming would’ve required too much work to change its services. Otherwise, integrations with Google will still be the same, but anyone relying heavily on the automated scripts may want to double check things before they get a surprise in a few days.

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IFTTT Loses Gmail Service

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategy

zillow has a multiple domain strategy

Trulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

Trace Route Network Tool, Only On A Map

Tracert is a command thats elementary to networking and computers.  Trace Route or Tracert does exactly what it sounds like, and its useful cause it tells ya every ip address it passes through between the server and the catcher (not technical terms there).  It explains where speed issues are in a global perspective or in your home.

Its usually just text but https://www.monitis.com/traceroute/ made it more fun…and from this map I can see why my fiber connection isnt seemingly very fast tonight, I’m being routed through London, England to do a domestic “hop” (hops are each leg of a journey in a tracert.

tracert in SEO

tracert in SEO

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Trace Route Network Tool, Only On A Map

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

Work In Progress

Thanks for checking in with Ultimate SEO, this site is a side project as my client’s sites are the main one.  This means I may often have edits and unfinished elements to circle back too.  I encourage you to feel free to let me how this site could be better using the contact form.

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too.

Wordstream Free Alternative

In Ultimate SEO‘s  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now so I’ve tried my hand at making a Google Adwords Google Data Studio report with the aim to save about three hundred a month from getting Wordstream.

google data studio adwords

Data Studio Adwords Template

Google Data Studio also lets you copy reports that others make available and you can attach your own data respository to populate the report. Basically if you want a Google Data Studio Template for Adwords you’re welcome to copy this report in Google Data Studio.

I’ll come back in a month and let you know how this free product helped or didn’t help me rather than paying PPC software provides.

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https://ultimateseo.org/adwords-and-google-data-studio-wordstream-alternative/