Ultimate SEO And Cloudflare Partners

Ultimate SEO is proud to announce our partnership program with Cloudflare. As a defacto web host serving hundreds of sites this strategic alliance brings the best hosting security solutions together and integrates one of the most popular internet companies with our hosting solutions.

In the coming days we’ll be relaunching UltimateSEO.net as our hosting and network site. Below we’ve included some notes from Cloudflare as well as a video.

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Us in 90 Seconds from Cloudflare on Vimeo.

How CloudFlare increases speed and security of your site

This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants.

CloudFlare, a web performance and security company, is excited to announce our partnership with Ultimate SEO! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it from a broad range of web threats.

We power more than 400 billion monthly page views – more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined – and over 1.2 billion monthly users regularly pass through our network. We’re really glad Ultimate SEO has partnered with CloudFlare.
Faster web performance

CloudFlare is designed to take a great hosting platform like Ultimate SEO and make it even better.

We run data centers [link to http://www.cloudflare.com/network-map] strategically located around the world. When you sign up for CloudFlare, we begin routing your traffic to the nearest data center.

As your traffic passes through the data centers, we intelligently determine what parts of your website are static versus dynamic. The static portions are cached on our servers for a short period of time, typically less than 2 hours before we check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.

CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.

Broad web security

Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks [link to http://blog.cloudflare.com/2011-the-year-of-the-ddos] (DDoS) we track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.

CloudFlare’s security protections offer a broad range of protections [link to http://www.cloudflare.com/features-security] against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about our approach is that the system gets smarter the more sites that are part of the CloudFlare community. We analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.

In time, our goal is nothing short of making attacks against websites a relic of history. And, given our scale and the billions of different attacks we see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.

Signing up

Any website can deploy CloudFlare, regardless of your underlying platform. By integrating closely with Ultimate SEO, we make the process of setting up CloudFlare “1 click easy” through your existing Ultimate SEO cPanel dashboard. Just look for the CloudFlare icon, choose the domain you want to enable, and click the orange cloud. That’s it!

We’ve kept the price as low as possible and plans offered through Ultimate SEO are free. Moreover, we never charge you for bandwidth or storage, therefore saving you tons via reduced bandwidth costs.

For site owners who would like to take advantage of CloudFlare’s advanced offerings, we also offer a ‘Pro’ tier of service for $20/month [link to http://www.cloudflare.com/plans]. The ‘Pro’ tier includes all of the ‘Free’ tier’s offerings, as well as extra features like SSL, full web application firewall and faster analytics.

We’re proud that every day more than a thousand new sites, including some of the largest on the web, join the CloudFlare community. If you’re looking for a faster, safer website, you’ve got a good start with Ultimate SEO, but the next step is to join the CloudFlare community [link to https://www.cloudflare.com/sign-up].

Ultimate SEO And Cloudflare Partners

Creating A PBN Network Part 4: The Site Needs A Story

Creating a PBN or Private Blog Network is likely more difficult that just focusing on your content and the value it offers visitors. In this post we’ll examine what you need to have on the site and how it should be structured.

In previous posts we’ve discussed:

Creating A Private Blog Network: PBNs In 2019 For SEO

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

Domain Name Register – PBNs In Mind – Namesilo.com

Every Site Needs A Backstory

Because every organic real site has one. If you decide before you create the site what it is and who made it then you’ll be able to create a site that will serve your PBN well. I’ve made site’s as if it were a school assignment in music and communication, or I’ve built a medical conference site that happened years ago but continues to update it’s site with follow up articles. I’ve built news magazine sites that promise to focus on local news that matters. Each site has an intended audience and justifies its existence.

Be creative and shake up the site’s purpose, play with the name. One site I had was aidusa.website I built a site seeking international aid for the USA because of the state of politics and our national debt. I noted our poverty levels, healthcare challenges and violence on the streets. It kinda made some sense after you look at it. That site could easily then harbor a backlink for a charity, healthcare site, legal site or a news site.

Regularly Updates

If you own one site and its this site your building you’re going to update it at least every month right? Its something you’re passionate about and you’ll find the regular updates will attract regular visits from search engines. This doesn’t scale well when we think about 10 sites or 100 sites … 1000 sites. You’ll need to read up on our Auto Blogging ideas in another article that we posted a while back.

Link Placement

Avoid … just don’t … place a link in the header or the footer or the sidebar of the site to another site. Your main “real” site doesn’t do that I bet. Why would this site? Keep money links to your target site in content. Define your site with anchor text that is relevant to the keywords you are pursuing.

Who’s Behind The Site And The Ability To Contact Them

I know what your favorite word is … or at least statistically speaking I do. It is your name. Humans love to talk about themselves and they like to take credit for something they’ve done. Websites aren’t much different.

So it looks odd when a site gives no information about the person or group behind it. The About Us section is important and just like on your money site or the important site … you need a means to contact the owner. A simple contact form or link to a twitter account is needed here. You don’t have to create email accounts on all the sites but you would be smart to create an email forwarder for the domain to one central account.

Social Media Presence

Your money site has the ability for people to share content on social media. It likely has 5, 6 maybe more social media accounts tied to it. Your PBN site likely should have something too. Use IFTTT or Buffer.com to automate the social media presence but make sure there is one.

Make a customized logo for each site.

Technical PBN Stuff Here

Dont setup a Google Analytics or Search Engine property on the same account that you use for your main account.

Have a seperate IP address or use a different host company for your various sites. Register your domain names on several registrar sites and use their nameservers or Cloudflare. It’s fine to build a template site with plugins and pages ready to be migrated onto a new domain and setup but make sure you vary them. Different themes, plugins, structure … experiment here and there, don’t install Yoast on everyone, use something different.

In the end patterns are what break us, or forgetting what we’d do if this was our only site. Be organic….and have a backstory.

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Creating A PBN Network Part 4: The Site Needs A Story

Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

What to do with a low ranking site?

I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.

Simplest Answer: I think it’s hard to quantify if a site is low level.

Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text not necessarily on the score a site earns.

Longer Answer: What backlinks should be 301 redirected from another domain?

While it is a Domain Authority 19 now it is a CF 34, and a TF 14. It has a DR 45, and a DS 24, TS 22, AS 36 ….. head spinning yet? As a reminder here are what those abbreviations mean … and to whom.

SEO Metrics

  • DA is Domain Authority created by Moz
  • CF is Citation Flow created by Majestic
  • TF is Trust Flow created by Majestic
  • DR is Domain Rank created by AHREFS
  • DS is Domain Score created by SEMRush
  • TS is Trust Score by SEMRush
  • AS is Authority Score by SEMRush

DA is Unreliable To Me

The DA metric lost a lot of credence in my mind when they redid their formula, it made it more obvious that it’s just a number in a vacuum. What we saw after Moz released DA2.0 was as a DA40 became a DA19 it wasn’t reflective by what Google saw.

The day before this site ranked as it did the day after DA2.0. Google doesn’t use DA and what we care about is what does Google think about a site.

So Id say if we want to redirect 301 links we can …. and I do. But I do it because the anchor text is what I want, not because a site’s DA is low.

Assessing A Site’s SEO Value

When we assess if a site is high or low we have to consider all of the SEO metrics we have available and use these numbers together. Keep in mind they are not intended to be apples to apples. For instance Citation Flow is how influential a site appears where Trust Flow and Trust Score are meant to tell us how trustworthy a site is considered. AS is Authority Score which I lump in with CF. I think of DA, DR and DS as comparable metrics.

So assessing if this site is low or high I’d say we have the following metrics:

Overall scores: DA: 19 DR: 45 DS: 24

Trustworthiness: TF: 14 TS: 22

Authority: AS: 36 CF: 34

It’s also important to look at some of the raw indicators to understand the values we are seeing above. I use Majestic, SEMRush And Moz to answer these questions, and I always expect Majestic to have higher numbers because it crawls more of the web than Moz.

Moz likely would say they crawl more of the relevant web … but who are they to decide whats relevant and I dont care what they think is relevant … just what Google crawls.

Backlinks: So how many links to my site are there?

Backlinks . Moz: 18445 Majestic: 139903 SEMRush 1000000*

Backlinks are fine and dandy but keep in mind a million from one website vs a hundred from a hundred sites says something. So what is the “Domain Pop” … how many domains link to our site?

Domain Pop: MAJ 1302 SEMRush: 4,000

Domains can be owned and operated easily from the same cheap shared host. So how many seperate IP Addresses link to our site?

IP Pop: SEMRush 885 Majestic 905

These numbers above 885 and 905 seem a lot more comparable to each other than some of the other numbers.

Now consider a site that may have a DA: 50 vs Ultimate SEO’s DA: 19. I’m willing to bet 9 times out of 10 Ultimate SEO will out rank the other site as long as the other site has 500 or less domains on different IP addresses.

Better Backlinks and Best Backlinks

Trustworthy

Now to be fair this explanation above is overly simplifying the answer. You may wonder how that could be … it seems rather complicated. Well ask yourself which site would you rank higher … a site that has a link to it from 20 research universities or a site that has 200 links to it from random weirdly named domains? Obviously the 20 research universities suggests a more authoritative and trustworthy site.

Authority On The Topic

But getting more complicated what if the page we are considering for ranking is about 2000 dance mixes. The 20 research universities are all medical schools and the anchor text reads “open heart surgery mortality rates” … do we think that the site should rank that high now…and how authoritative do we think the site is on dance remixes of 2000?

301 Backlinks Based On Backlinks Not Your Domain

So the best answer I can give for when to 301 redirect a domain or not is to ignore any one metric completely. If multiple numbers lead you to believe a site isn’t going to be good then sure consider each backlink individually. Keeping in mind what earned the site a low metric across the board IS mostly those backlinks.

If you find a .gov or .edu link using the anchor text you are after on another site then yes … thats the time to 301 redirect that backlink to the best content you have that is relevant to that anchor text. That last part is essential.

You can’t expect long term gains by redirecting a backlink to content that isn’t able to hold its own. User behavior is a big factor in Google’s ranking of a site. And it should be, you can’t prevent what you cant predict.

After all is said and done if no one stays on a site for more than 10 seconds or if they always click the result after yours in Google’s search results you must ask yourself why users hate your content.

And I mean it … people hate your content if you have 301 redirected, optimized your on page and studied your backlinks but users still go elsewhere. Google may rank you high for a time but without users liking your content and staying for awhile you will drop in rankings due to user behavior.

Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

Hiring An SEO? Hear From Google What SEOs Do

Hire An SEO

This Google video “How to hire an SEO” isn’t new but it’s to the point and vital to setting expectations.  I encourage both SEOs and clients to watch this video and learn what Google says you should look for in an SEO.

How to hire an SEO

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Transcript
hi I’m Maile Ohye and I work with Google
search I like to share advice to help
you hire a useful SEO and prevent hiring
a bad SEO one who you might pay a lot of
money without positive results or even
worse one who implements shady practices
on your website that result in a
reduction in search rankings SEO stands
for search engine optimization – some
SEO seems like black magic having worked
with Google search for over a decade
what I’ve learned is that first it’s not
black magic and second if you want
long-term success
there aren’t any quick magical tricks
that an SEO will provide so that your
site ranks number one it’s important to
note that an SEO potential is only as
high as the quality of your business or
website so successful SEO helps your
website put your best foot forward so
that it ranks appropriately in the spot
where an unbiased potential customer
would expect your site to be seen
a successful SEO also looks to improve
the entire searcher experience from
search results to clicking on your
website and potentially converting a
good SEO will recommend best practices
for a search friendly site from basic
things like descriptive page titles for
a blog or small business to more complex
things like language markup for a
multilingual global site SEO is ensure
that you’re serving your online
customers a good experience especially
those coming from a search engine and
that your site is helpful whether
they’re using a desktop computer or
mobile phone in most cases the SEO will
need four months to a year to help your
business first implement improvements
and then see potential benefit my
strongest advice when working with an
SEO is to request if they corroborate
their recommendation with a documented
statement from Google either in a Help
Center article video or Google a
response in a forum that supports both
one the SEO description of the issue
that needs to be improved to help with
ranking and to the approach they
prescribed to accomplishing this
tasks requesting these two bits of
information will help prevent hiring a
poor SEO who might otherwise convince
you to do useless things like add more
words to the keyword meta tag or by
links because if you search for google
advice on this topic you’d see blog
posts and videos from us that clearly
explain that adding keywords to the meta
tag wouldn’t help furthermore while
google uses links for page rank our
documentation highlights that we
strongly advise against the approach of
buying links for the purpose of
increasing page rank one basic rule is
that in a majority of cases doing what’s
good for SEO is also doing what’s good
for your online customers things like
having a mobile-friendly website good
navigation and building a great brand
additionally if you’re a more
established brand with complicated
legacy systems then good search friendly
best practices likely involved paying
off some of your site’s technical debt
such as updating your infrastructure so
that your website is agile and able to
implement features faster in the long
term if you own a small local business
you can probably do the initial work
yourself check out our 30-minute video
series on how to build an online
presence for your local business now if
you still believe you want to hire an
SEO here’s a general process one conduct
a two way interview with your potential
SEO check that they seem generally
interested in you and your business to
check their references three act four
and you’ll probably have to pay for a
technical and search audit 4 decide if
you want to hire let’s break this down
and start with step 1 conduct a two-way
interview in the interview here are some
things to look for a good SEO doesn’t
focus only on search engine ranking but
how they can help your business so they
should ask questions like what makes
your business content and/or service
unique and therefore valuable to
customers they want to know this
information to make sure it’s
highlighted on your website for your
current and potential new audience
– what does your common customer look
like and how do they currently find your
website 3 how does your business make
money and how can search help for what
other channels are you using offline
advertising social networks 5 who are
your competitors what do they do well
online and potentially offline if the
SEO doesn’t seem interested in learning
about your business from a holistic
standpoint look elsewhere it’s difficult
to do good SEO without knowing about a
business’s goals their customers and
other existing marketing efforts SEO
should complement your existing work the
second step in hiring an SEO is to check
references if your potential SEO
provides prior clients be sure to check
their references you want to hear from
past clients that the SEO was able to
provide useful guidance and worked
effectively with their developers
designers UX researchers and our
marketers a good SEO should feel like
someone you can work with learn from
experiment with and who generally cares
about you and your business not just
getting your site the highest rank as
ultimately those techniques rarely last
long if they work at all they’ll want to
educate you and your staff on how search
engines work so that SEO becomes part of
your general business operations step 3
is to request a technical and search
audit if you trust your SEO candidate
give them restricted view not full or
right access to your Google search
console data and even your analytics
data before they actually modify
anything on your website have them
conduct a technical and search audit to
give you a prioritized list of what they
think should be improved for SEO if
you’re a larger business you can hire
multiple SEO to run audits and
prioritize improvements see what each
has to say and then determine who you
could work with the best in the audit
the SEO should prioritize improvements
with a structure like one the issue to
the suggested improvement 3 an estimate
on the overall investment in other words
the time energy or money it would take
for your developers to implement the
improvement and for Google search as
well as searchers and customers to
recognize the improvement the SEO will
need to talk with your developers to
better understand what technical
constraints may exist for the estimated
positive business impact the impact
might be a ranking improvement that will
lead to more visitors and conversions or
perhaps the positive impact comes from a
back-end change that cleans up your site
and helps your brand be more agile in
the future five a plan of how to iterate
and improve on the implementation or
perhaps how to experiment and fail fast
should the results not meet expectations
that covers the structure of the
technical and search audit now let’s
talk about each of these audits
individually in the technical audit your
SEO should be able to review your site
for issues related to internal linking
crawl ability URL parameters server
connectivity and response codes to name
some if they mention that your site has
duplicate content problems that need to
be corrected make sure they show you the
specific URLs that are competing for the
same query or that they explained it
should be cleaned up for long term site
health not initial growth I mention this
because lots of duplicate content exists
on web sites and often it’s not a
pressing problem in this search audit
your potential SEO will likely break
down your search queries into categories
like branded and unbranded terms branded
terms are those with your business or
website’s name like a search for Gmail
is a branded term while the search for
email is an unbranded or general keyword
an SEO should make sure that for branded
queries such as Gmail your website is
providing a great experience that allows
customers who know your brand or website
to easily find exactly what they need
and potentially convert they might
recommend improvements that help the
entire searcher experience from what the
searcher sees in search results to when
they click on a result and use your
website for unbranded queries an SEO can
help you
better make sense of the online
competitive landscape they can tell you
things like here are the types of
queries it would make sense for your
business to rank but here’s what your
competition is done and why I think they
rank where they do for instance perhaps
your competition has great reviews
really shareable content or they run a
highly reputable site an SEO will
provide recommendations for how to
improve rankings for these queries and
the entire searcher experience they’ll
introduce ideas like update obsolete
content they might say your site is
suffering because some of your well
ranking content is obsolete has poor
navigation a useless page title or isn’t
mobile-friendly let’s improve these
pages and see if more website visitors
convert and purchase or if they can
micro convert meaning that perhaps they
subscribe or share content improve
internal linking your SEO might say your
site is suffering because some of your
best articles are too far from the
homepage and users would have a hard
time finding it we can better internally
link to your content to feature it more
prominently generate buzz the SEO might
say you have great content but not
enough people know we can try to get
more user interaction and generate buzz
perhaps through social media or business
relationships this will help us attract
more potential customers and perhaps
garner natural links to your site learn
from the competition your SEO might
explain here’s what your competitors do
well
can you reach parity with this and
potentially surpass them in utilities or
can you better show customers your
business’s unique value again a good SEO
will try to prioritize what ideas can
bring your business the most improvement
for the least investment and what
improvements may take more time but help
growth in the long term
once they talk with you and other
members of your team such as developers
or marketers they’ll help your business
forge a path ahead the last thing I want
to mention is that when I talk with SEO
s one of the biggest holdups to
improving away
site isn’t there recommendation but it’s
the business making time to implement
their ideas if you’re not ready to
commit to making SEO improvements while
getting an SEO audit may be helpful make
sure that your entire organization is on
board else your SEO improvements may be
non-existent regardless of who you hire
so that wraps it up thanks for watching
and best of luck to you and your
business

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Hiring An SEO? Hear From Google What SEOs Do

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value.

Domain Authority Is One Part

First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on a lot of factors but not all the factors and not in the same ratio.  Why do we use it then?  Google doesn’t have to tell us their formula for ranking a site in their results…in fact to do so would likely be a disservice to everyone involved.  So based on observation and conjecture Moz provides us with an imperfect rating called Domain Authority.  It is though in the end a made up number that is flawed.  It was so flawed that DA 2.0 came out in March 2019 where many sites saw their rating plummet.  Search results didn’t change … why would they when they are not connected to DA.  Now thats out of the way…

Expired Domains

We should start with https://expireddomains.net its a good site that has aggregated the domains being deleted from multiple registrars and it provides some base metrics that we can use to qualify domains for a closer look.  There are millions of deleted domain names and we need someway to filter them down to something you can work with.

Why do we care about expired domains?  Your PBN is attempting to mlmic organically earned backlinks.  In the real world backlinks would likely come from sites that have their own backlink profiles and no two organic sites would likely have the same backlink profile.  Buying a new domain name will come with 0 backlinks.  Buying a used one will likely include some backlinks therefore giving your PBN its power.  Think of these like telephone numbers…and you want someone to call you…you wont want to use the old number of someone who didn’t have any friends, but if you get a popular person’s old number then your phone is more likely to ring.  Sure they are after the former owner ( or site in our case ) but if you can answer their questions and keep them happy they may keep calling.  Same with expired domains.

Another site that focuses on expired domains is domcop.com.  They are expensive and I’ve never used them because I can do all the work it does pretty swiftly and save the 100 dollars a month.  Sure they have a cheaper plan but you cant do anything with it.  Access to the expired section and archived section isn’t included …. making it relatively worthless.  Back to expireddomains.net its free.  Once we log in we can choose filters to sort down to the domains we want.  Some of the filters I always put into play are:

expireddomains.net filters

expireddomains.net filters

The Main Tab

  1. Domain Name   CONTAINS  – If I want a domain about a hospital I’ll type ” hospital ” then may remove some domains that would have worked but its helpful.  If you get too few results you can remove the filter.
  2. Length – I set this to no more than 15 characters.  Longer ones are likely created for some weird purpose.
  3. Hyphens – I set this to no more than 1
  4. Backlinks – I set this to 10 or more.  Keep in mind that the metrics reported may not be accurate all the time but this at least fishes out all the domains that have 0 links.
  5. Only New Last 7 Days – 7 days is ages in this kind of hunt but for our purposes I leave a few extra days because those that set it to 12 or 24 hours may have missed a gem.  After a week though the pile is looted beyond use.
  6. Only Available Domains – who cares about it if its already registered for someone else.
  7. Domains per page – change this to the max … 200.

The Additional Tab

  1. I check NO CCTLDS and NO SECOND LEVEL DOMAINS – the quality of the domains aren’t worth your time in these country codes unless you are specifically targeting that country…but even then a .org or a .info is better usually than a .bi

The Adwords & SEO Tab

  1. Domain Pop – How many domains point to the expired domain?  A site with 100 backlinks from 1 domain is less valuable than a site with 10 backlinks from 10 domains.  So we want to make sure we have the most domains pointing to our site.  I generally set this to 50 or 100.
  2. Wikipedia – If I have a ton of results after all these filters then I may put a minimal of 1 here…but thats a secondary search if iI need to filter more.

The Majestic Tab

  1. Trust Flow – I’ll set this to 7.  Its rare to find a high trust expired domain as they’ve been picked up usually in an auction but you don’t want a trust flow of below 5 so I put that number in here to ensure the site has some trust.
  2. I may use the drop down filer Majestic Topical Trust Flow for specific niches but be careful here because the sites often lose context of the domain name… for instance a domain named “ThisIsHealthInsurance.com” can very easily be miscategorized as transit.

Filtered Results

Search and gain these results….

expired domains search results for pbns

expired domains search results for pbns

Now most of these values are worthless to me.  They are cached results usually and not exactly accurate.  SO I use the clip board icon to export the top 200 sites that made it through our filters.  I sort these results though first by Domain Pop or DP in the graph.  Use the clip board to export just the domain names to your clip board. clipboard

clipboard

Domain Detailer – Accurate SEO Metrics

With these export names in order of domain pop I paste the results into a speed-sheet for safe keeping.  And then I use a program called Domain Detailer.  You can download it … its an application on PC.  You can buy credits and each domain name looked up takes a credit.  But you get a ton for your money.  Ive probably spent 80 bucks on these credits and looked up over a hundred thousand domains in this tool.  The metrics reported are more accurate than expireddomains.net metrics.

Domain Detailer

Domain Detailer

From Domain Detailer I paste the domain names I have selected and click “Add From Text Box” with credits the program will build you a spreadsheet with metrics that should be semi self explanatory.  The metrics I focus on are Moz DA, Majestic Domains, Majestic TF and the categories.  Backlinks are often off and its good that we have two sources … Moz and Majestics counts … if either has some I believe the higher one.

When I find a domain that has a mix of these metrics that seems above the group I move to the final phase.

Anchor Text

I open SEMRush.com and search that domain name and verify that the domain pop is as good as I expected.  I then check the anchor text and if the anchor text is consistent with the keywords I’d like to be pulling in I then say … its time to buy.

Remember to use a registrar that offers free private registration and shop around they are not all the same price.

We’ll talk soon about PBNs and the onsite things that you’ll need to consider when building the site up.  You also may decide that you just want to help a specific site out and skip building a PBN site and 301 redirect all backlinks to the main domain…we’ll cover that as well in Part 3.

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PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategy

zillow has a multiple domain strategy

Trulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best backlink tool won’t make the best SEO Site Audit.  It takes multple tools, often overlapping and many cost hundreds of dollars a month.  Thats why we’re launching UltimateSEO.net

FREE SEO TOOLS SITE

SEO Tools are abundant but hard to find interestingly enough. At Ultimate SEO We’re offering more than one scan tool for page auditing.  In the image below there is a scan auditing tool in the blue and yellow header and a separate unrelated scan auditing tool on the page. We encourage you to use both.  Additionally from the Tools drop down you can take advantage of a dozen more SEO tools.  We’ll work to continue to expand the sites tools and we will NOT charge for these tools.

In addition to these tools SEO Panel is an open source tool that will allow users to track metrics and issues over the course of months and years allowing sites to see trends.  SEO Panel is also FREE but it does require registration at THAT site.  SEO Panel is available at https://panel.ultimateSEO.org

UltimateSEO.net homepage

UltimateSEO.net focused on SEO Tools

UltimateSEO.org also hosts a forum where you can seek answers to common and uncommon SEO issues.  Happy SEOing and may the backlinks always be follows.

List of existing tools

CSV File Merger

Keyword List Multiplier

Structured Data Tool

Link Variance

Analytics Spam Tool

Bulk URL Checker

RSS Feed Creator

What’s My SEO Score (Page Auditor #3)

SEO Panel Homepage

SEO Panel Homepage

SEO PANEL – Free Rank Trending Site

We also have an in-depth SEO tool available to our listers and visitors.

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SEO Knowledge Bank And Support At UltimateSEO.org

SEO Articles and case studies will be published and pieced together to create guides specific to topics of interest.

Forums and discussions between fellow SEO professionals are available and hosted at the site.

SEO Support Desk allows registered users to enter a support request .

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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

11 SEO Tips Quick Reference Guide

Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:

  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing your keyword
  5. Your title should describe your page, in a unique manner that sets this page apart from all the rest
  6. Focus your page content on a specific topic, don’t mix just for length
  7. Make sure your most important pages are within no more than 2 clicks from the homepage, limit the number of links to below 100
  8. Create social media accounts and reference them in your content
  9. Link to at least two external dofollow authoritative sites to your content, as supportive documents
  10. Post no less than once per week…and announce that post in social media with a link to the content
  11. Make use of tags and categories to tie similar content together

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11 SEO Tips Quick Reference Guide

Bad Backlinks: 100 Sites You Don’t Want A Backlink From.

Bad Backlinks

UltimateSEO.org has backlinks from about a thousand domains.  In a recent review of these I found an odd reoccurring link from multiple domains but all with the same content and titles.  I was introduced with “The Globe” which charges sites to NOT list them or makes money from SEOs paying them to not backlink to them.  At $36 a link they’re likely insane and I bet its bringing in some money.  But before we go all crazy and start paying Ransomlinks (if its not a word I claim it … Ransomlinks are backlinks from bad sites meant to lower your SEO score unless you pay to not be linked too.)

In reviewing the situation I ran across a list of the most disavowed sites.  I figured Id share that with you below, but before I do what outcome did I choose for these bad links pointed to my site?

  1. Option 1 Pay: Heck No! Then the terrorists win.
  2. Disavow: No! Don’t use disavow unless Google has placed a manual action against your site.  I’m skeptical anyhow of the tools purpose and Google itself says there is no need to use the tool unless you’ve been penalized and told by them you are being penalized.
  3. Do Nothing: Yes! Don’t do anything. Google likely knows about the Ransomlinks scheme and has already penalized the site by deindexing it.  There are so many random domains its going to be a mess to address so let it be unless you have a seen a negative affect.  In other words…before you saw your leg off wondering if that spot is cancer…stop and find out.
  4. An idea: 301 Redirect Them…seriously…all of these links point to a subdomain that until now hasn’t existed.  Most others who are talking about this site note a similar subdomain targeted.   I could create the targeted subdomain and redirect all links to it from my site back to theirs.  🙂  

I’m opting for the third as I dont have any indication that Google cares about these Ransomlinks.  They may actually bring some random traffic of use so redirecting them would take that from my site.

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And now the most disavowed sites…

Most popular websites disavowed by webmasters

1 blogspot.com
2 blogspot.ca
3 blogspot.co.uk
4 ning.com
5 wordpress.com
6 blog.pl
7 linkarena.com
8 yuku.com
9 blogspot.de
10 webs.com
11 blogspot.nl
12 blogspot.fr
13 lemondir.com
14 blog.com
15 alonv.com
16 tistory.com
17 searchatlarge.com
18 dvpdvp1.com
19 typepad.com
20 nju-jp.com
21 bluehost.com
22 wldirectory.com
23 tumblr.com
24 hyperboards.com
25 directoryfuse.com
26 prlog.ru
27 informe.com
28 ligginit.com
29 theglobe.org
30 pulsitemeter.com
31 articlerich.com
32 weebly.com
33 the-globe.com
34 blogspot.no
35 theglobe.net
36 articledashboard.com
37 dig.do
38 seodigger.com
39 cybo.com
40 fat64.net
41 bravenet.com
42 cxteaw.com
43 askives.com
44 mrwhatis.net
45 insanejournal.com
46 xurt.com
47 freedirectorysubmit.com
48 commandresults.com
49 sagauto.com
50 internetwebgallery.com
51 freewebsitedirectory.com
52 ewbnewyork.com
53 000webhost.com
54 tblog.com
55 directorylist.me
56 analogrhythm.com
57 snapcc.org
58 bravejournal.com
59 weblinkstoday.com
60 m-pacthouston.com
61 linkcruncher.com
62 tripod.com
63 cogizz.com
64 niresource.com
65 over-blog.com
66 ogdenscore.com
67 free-link-directory.info
68 alikewebsites.com
69 folkd.com
70 djsonuts.com
71 uia.biz
72 bangkokprep.com
73 forumsland.com
74 punbb-hosting.com
75 hostmonster.com
76 blogspot.in
77 siteslikesearch.com
78 bookmark4you.com
79 siliconvalleynotary.com
80 listablog.com
81 poetic-dictionary.com
82 linkspurt.com
83 cultuurtechnologie.net
84 azjournos.com
85 exteen.com
86 articletrader.com
87 blogspot.com.au
88 delphistaff.com
89 altervista.org
90 media-tourism.com
91 woodwardatelier.com
92 holdtiteadhesives.com
93 lorinbrownonline.com
94 tech4on.com
95 popyourmovie.com
96 trilogygroveland.com
97 foqe.net
98 directorybin.com
99 eatrightkc.com

Hits: 550

https://ultimateseo.org/bad-backlinks-ransomlinks/