Top SEO Tools I Use: MonitorBacklinks.com

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

No the first tool has NOTHING to do with keywords but more importantly everything to do with deciding what your keywords are … if you think my life revolves around keywords you really need to catch up.  Backlinks and anchor text are the hardest things to control and often the most impactful.  Consider….back in the 2000s Miserable Failure was backlinked to George W Bush’s White House biography page by so many websites that he ranked number one on Google for Miserable Failure.  Now I guarantee his site had NO SEO or optimization for Miserable Failure but he held that spot until a counter wave of links went to Jimmy Carter.   Then Google manually shut the term war off.  Its backlinks that make or break a sites ranking.

You can optimize all day long on content choices and keywords but if the rest of the world doesn’t think you are that in their links neither will Google.  So the product is essential.  It trends your links and competitors and its just $25 a month.  Here are screenshots I have taken from time to time to include in reports to clients.monitorbacklinks.com

monitorbacklinks.com

Notice the colored circles at the top break down the links and provide you with metric like CF TF and DA.  Below that image you can see link by link and the strength of each link as well as no follow or follow status.

Below are more links since the site added more features.  Under the status column the G shows if its indexed by Google with green as good and indexed, yellow as not indexed but not out right banned and finally red … the worst link and honestly its like being caught hanging out with the wrong crowd.  Google even allows you to “disavow” the red Gs.

Backlinks ranked

Backlinks ranked

Backlinks Ranking and Traffic

Backlinks Ranking and Traffic

Image above trends you backlinks, your traffic and your keywords.  This graph is also why I dont mind nofollow links and I believe they do affect ranking.  Notice the tower of purple nofollow domains that linked to us when I released a news story.  The orange keyword position swings up from 90 to 50 as the new position.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

ZF takes 35 percent stake in autonomous driving specialist ASAP

FRANKFURT (Reuters) – Car parts maker ZF Friedrichshafen said on Friday it acquired a 35 percent stake in ASAP, a Germany-based maker of software and testing systems for autonomous driving applications and electric vehicles.

ASAP specializes in car-to-x communication, human-machine interfaces and electronic architecture and last year generated sales of 84 million euros. It employs 1,100 staff.

ZF’s Chief Executive Officer Wolf-Henning Scheider recently said ZF will invest about 12 billion euros in electromobility and autonomous driving over the next five years.

A purchase price for the ASAP stake was not disclosed.

Reporting by Arno Schuetze, editing by Riham Alkousaa

Comcast says its fastest internet reaches more U.S. homes than any other provider

(Reuters) – Comcast Corp said on Thursday that its fastest-speed gigabit internet service now reaches more homes than any other provider in the United States after it completed rollout to nearly all 58 million homes and businesses it serves.

The milestone widens its greater coverage over telecoms rivals. Competitor Verizon Communications Inc races to deploy its next-generation 5G wireless service on mobile phones and in the home with speeds theoretically rivaling cable company products. Verizon launched its home internet 5G service in October, the first commercial offering of its kind in the United States.

Comcast’s high-speed internet business is one of its biggest contributors to revenue and profit as customers for its video services decline. The segment has helped prop up the media and communications conglomerate’s finances.

So-called cord cutters, many of whom continue to rely on broadband providers such as Comcast for internet services, have started defecting to video-streaming services such as Netflix, Hulu and Youtube TV for television programming.

That trend sparked a wave of media company mergers. Walt Disney Co struck a deal to buy 21st Century Fox for $71.3 billion and AT&T Inc bought Time Warner for $85 billion, and both have vowed to build streaming video services for consumers looking for a lower-cost alternative to traditional pay television services.

Comcast lost to Disney on a bid to buy Fox this year but prevailed against Disney in an auction to buy satellite television broadcaster and media company Sky.

Reporting by Kenneth Li; Editing by Cynthia Osterman

Robot market growth slows as trade war hits industrial spending: robot industry chief

TOKYO (Reuters) – An escalating trade war between the United States and China has dampened manufacturers’ appetite for investment in equipment, causing growth in the industrial robot market to slow, the chief of the global robot industry group said.

Many global manufacturers “are now in a wait-and-see mode, wondering whether to shift production (away from China) to, let’s say, Vietnam or the United States,” said Junji Tsuda, chief of the International Federation of Robotics (IFR), in an interview on Thursday.

IFR, which brings together nearly 60 global robot suppliers and integrators, predicts worldwide industrial robot sales this year to grow 10 percent compared to last year’s 30 percent jump.

China is the world’s largest robots market with a 36 percent global share, with its sales volume exceeding the total of Europe and the Americas combined.

Tsuda, also the chairman of Japan’s Yaskawa Electric Corp, said the manufacturers would move out of the wait-and-see mode by the end of this year.

It will take a while for the direction of the trade war to be clear, Tsuda said. “But global demand for smartphones, semiconductors and autos have been solid, and the time will eventually come that they can wait no longer and will resume investment to meet the demand.”

Yaskawa, one of the world’s top robot manufacturers, last week cut its annual operating profit forecast to 59 billion yen ($524.40 million) from 65.5 billion yen, citing a slowdown in smartphone-related demand in China and growing caution over the trade dispute.

From next year onwards, however, IFR expects the robot market growth to pick up again, forecasting an average 14 percent increase per year through 2021.

($1 = 112.5100 yen)

Reporting by Makiko Yamazaki; Editing by Muralikumar Anantharaman

Kangaroo attacks couple in northeastern Australia, injures woman

SYDNEY (Reuters) – Australian wildlife carers Jim and Linda Smith are lucky to be alive, an ambulance official said, after they were attacked by a kangaroo in northeastern Queensland state.

The Smiths were feeding wild kangaroos on their property in the Darling Downs when a grey kangaroo buck struck out at Jim Smith, knocking him to the ground.

The kangaroo attacked his wife, Linda, when she ran to help him, leaving her with a collapsed lung, broken ribs, cuts and scratches.

“It’s scary, it knocked me over once or twice and once they grab you, you can see what they do”, Jim said, showing his injuries.

It was only when their son came out and hit the kangaroo with a piece of wood that the marsupial stopped the attack and returned to nearby bushland, Australian media reported.

Linda Smith was taken to Toowoomba Hospital, where she underwent surgery, media reports said.

“If the kangaroo was able to continue to inflict further injury, her life was, yes, in danger,” Queensland Ambulance Service’s senior operations supervisor Stephen Johns said.

Australia has roughly 45 million kangaroos and it is not unusual for them to come into conflict with people as housing has expanded to areas where the marsupials live.

They are even more likely to be driven into populated areas in search of food and water in drought-stricken areas.

Reporting by Stefica Nicol Bikes; Writing by Karishma Singh

Louisville Voter Guide Takes It Up A Notch Locally

Louisville Voter Guides have in the past left something to be desired.  The official state guide at govoteky.com only gets a voter to register and understandably it leaves out most of the candidate information.

Louisville voters guide

Sean Delahanty’s campaign site similarly must remain neutral as a judge must remain nonpartisan but his voter guide includes candidates website links when available, and a side by side tweeter comparison for the Louisville Metro Mayor‘s race.  This adds a more rich experience to visitors looking for more than just a piece of the puzzle.

Local Election Coverage

The Complete Voter Guide as it is termed on the site aims to form a puzzle from all of the pieces of other sites.  Jefferson County Clerk’s site provides precinct and voter statistics, the Kentucky Secretary of State’s site provides voter information lookup capabilities and various mapping sites provide legislative districts for State House, State Senate, Metro Council Districts and suburban cities.

What District Am I In?

When Louisville merged with Jefferson County decades ago it did a secular thing in leaving all of the other cities in the county in tact.  This means that in addition to Louisville election districts the same voters may have additional cities and districts to vote upon.  The cities of Shively, St. Matthews and Jeffersonville are the largest of these examples.  Some cities barely cover a couple blocks such as Stratford Manor.  The voter guide at Sean Delahanty’s site provides a Louisville Neighborhoods and Districts map to aid voters in those regards.

Metro Council Districts Map
Metro Council Districts map in voter guide

Comparatively other voter guides are actually used in the voter guide such as Vote411.org and Ballotpedia.

Election Polling and Statistics

Its an interesting collection of info and insights that Louisville voters don’t usually see in local elections.  Polling is almost nonexistent at this level but the voter guide still makes an attempt with their polling for entertainment purposes.  The site’s inclusion of crime data for the last ten years is also unique as it divides incidents by category and zip code.

Its a good guide from a nonpartisan candidates campaign.

What To Do With Your Political Site After The Election

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Louisville Cloud – SEO – Web Design

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.

I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.

Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Domain Age directly affects your Trust Factor/Citation Factor and your Domain Authority which in turn suggest that your Google standing next election cycle is going to be improved as well.  And stop thinking your target keyword is your name, if someone is Googling your name they’ve already heard of you. Take the big terms like election results, voter guide or the other candidate’s name.

Take seandelahanty.com and judgeseandelahanty.com the first is younger but it has 70 times the backlinks and its been updated religiously, has the social media mentions, it has the content.  The first address is a Domain Authority 23 and the older one is a Domain Authority 2! Its still neck and neck in some searches.  Just today I Googled the candidates name the older one comes up 3rd and the real site thats 2 months old, has 10+ times the domain authority that site is 6th. Here is a representation of how much weight domain age may have, I link to the case study below.  Oh and BTW the new site is actually doing pretty good I think. Page 1 ranking on 45 keywords on Google…100 ranked keywords altogether. But back to the point…

what goes into a ranking

what goes into a ranking

Now let me clear the air though, no matter how old your domain is and consistently you’ve had a site up…if the content isn’t any good its a lost opportunity.  So do make an effort to convey your continued message through your site and when you run for the next office you’re site will be that much more ready.  Final note here, there are a ton of opinions out there on domain age, but no one would disagree a site thats up and updated periodically is more likely to gain backlinks.

SO Just get a cheap web hosting plan and post every few months, don’t just take it down and box it up till a month before the next election.  For further reading on domain authority a case study.  Id recommend that article, it goes over several factors.

And I can tell you one person who’s still got her site up…signs of the times.

clinton

clinton

https://www.matthewleffler.com/what-to-do-with-your-political-site-after-the-election/#utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-with-your-political-site-after-the-election

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University Students Voter Registration

University Students Who Live On Campus

If your primary residence is the university on campus student housing you may register to vote in the precinct where your student housing is located.

University Students Who Travel To Campus

You should register to vote at your primary residence. Commuting to school does not change your primary residence.

Registering To Vote

Students registering to vote may do so online through the State Secretary’s website which is available from the linked Voter Guide.

Election Results

State Board of Elections and County Clerk’s will be reporting unofficial numbers on election night. These numbers may differ from voting polls or each other.  We’ll report both sets of results through the Election Results page.