Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic.

With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive.  This lead the owner of the chain to build a new site that was mobile friendly and it lead to Ultimate SEO‘s involvement overseeing the process of migrating to this new site without hurting the site’s strong local SEO presence.

Romantic Depot does have an impressive keyword positioning presence in the New York City area. Even nationally they are on page 2 of results for “sex shop“.  The goal was to ensure a smooth transition to the mobile site while maintaining the SEO that had been built over the years.

301 Redirects

The new site was largely a 1 to 1 ratio.  The html static page manhattan.html went now to /manhattan/ on the WordPress site.  We placed in any one off redirects, a redirect that took any url that ended in .html and would return it without the html and a redirect for the index.html homepage to come back with the WordPress homepage at /

Backlink

Backlinks are the life blood of a sit’s ranking and it was important to ensure that those would be maintained with relevant content as well.  Using SEMRush.com we collected all of the backlinks and their existing targets and ensured those had rules as well.  While the site’s backlinks were in the tens of thousands it quick came down to a few hundred target urls that needed to be accounted for to maintain SEO.

Site Speed

Most of the work involved in preparing for the migration was speed performance in nature.  The new site when tested on GTMetrix.com was loading in 12.6 seconds with over 400 http requests. We targeted a 3 second load and through Cloudflare.com we were able to utilize a CDN that brought the site closer to users as well as offered other benefits.  Cloudflare alone brough the site load time to about 7 seconds.

We further limited content that could be on other pages for those other pages such as Google maps to the location homepages. Instituting lazy load ended up being the primary aspect of speeding up the site.  Image optimization was also completed and a move to PHP7.3 from 5.6.  Merging CSS and JS files also worked to reduce the requests.

SIte Speed FOr SEO MIgration

SIte Speed FOr SEO MIgration

With our work to provide a faster site complete the migration was completed and load times on the site are under 3 seconds for mobile users.

Multi Domain Strategy Consolidation

During the migration I also mentioned the value of building one brand.  RomanticDepotSuperStore.com was the site used as the online store for the chain.

The problem that arises from multiple domain strategies is the segmentation of resources and confusion it can cause to Google Analytics.  An easy eample of this is the bounce rate and pageviews metrics are actually hurt on the primary domain.

Consider this… a person searches romantic depot on Google.  The first result is their site, likely the person is going to want to know what items might be at the store.  Once the page loads they find the link to the store, maybe even before the page loads.  Clicking that link they are now taken to a new domain.

That visitors actions would have counted as a bounced visitor.  See when someone goes to your site and immediately leaves for another site that signals to Google that what was on that original site wasn’t what the searcher wanted.  To prevent future searchers from going to a site that people leave directly after going to it they might increase the position of other sites to try and correct for this in the future.  That ultimately means the top spot position for the keyword is being hampered by the site’s structure.

Further Google sees that a person wasn’t even interested enough in the site to look at a second page, they just left.  In realty the second site is part of the same overall topic or brand its just that Google doesn’t necessarily understand that.  An artificially inflated bounce rate and lower page views are all that the first site is getting and the second site is losing out as well as most of the marketing is surrounding the first site’s address…backlinks, social mentions and such.

Lower Bounce Rate

The illustration above shows our page views of the main root domain.  Guess when on the graph the romanticdepotsuperstore.com site was rolled into the main domains … late July.  The thing is, the traffic isn’t any greater its just not split up anymore.  The homepage link to the store is now going to a subfolder of the same domain, its helping by acting as another page view rather than hurting the site as a bounce.

The keywords and authority of this additional site were better utilized under the main domain RomanticDepot.com and this site was migrated to a subfolder /store as a separate WordPress site.

Thats important the site was migrated as a separate site under the original.  This was done for multiple reason and it creates its own set of unique challenges but we’ll discuss that later in a future post.

Consolidated Backlinks

The consolidation of the sites further helps with SEO because after we migrated we put into place redirects from the store’s domain to its new home within the subfolder.  That means all the backlinks now combine to help one site.  Lets consider the following illustration…

Domain A: DA 30 Backlinks: 10,000 Referring Domains: 1,000

Domain B: DA 30 Backlinks: 9,000 Referring Domains: 900

Competitor: DA 35 Backlinks: 13,000 Referring Domains: 1,300

Lets assume everything else is the same…we’d expect then that Competitor will rank higher on Google Search.  But if we combine Domain A ad Domain B.

Domain AB: DA 40 Backlinks: 19,000 Referring Domains: 1,900

Everything else still the same….Domain AB will now rank higher than the Competitor.

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https://ultimateseo.org/sex-speed-and-seo-migration/

UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best backlink tool won’t make the best SEO Site Audit.  It takes multple tools, often overlapping and many cost hundreds of dollars a month.  Thats why we’re launching UltimateSEO.net

FREE SEO TOOLS SITE

SEO Tools are abundant but hard to find interestingly enough. At Ultimate SEO We’re offering more than one scan tool for page auditing.  In the image below there is a scan auditing tool in the blue and yellow header and a separate unrelated scan auditing tool on the page. We encourage you to use both.  Additionally from the Tools drop down you can take advantage of a dozen more SEO tools.  We’ll work to continue to expand the sites tools and we will NOT charge for these tools.

In addition to these tools SEO Panel is an open source tool that will allow users to track metrics and issues over the course of months and years allowing sites to see trends.  SEO Panel is also FREE but it does require registration at THAT site.  SEO Panel is available at https://panel.ultimateSEO.org

UltimateSEO.net homepage

UltimateSEO.net focused on SEO Tools

UltimateSEO.org also hosts a forum where you can seek answers to common and uncommon SEO issues.  Happy SEOing and may the backlinks always be follows.

List of existing tools

CSV File Merger

Keyword List Multiplier

Structured Data Tool

Link Variance

Analytics Spam Tool

Bulk URL Checker

RSS Feed Creator

What’s My SEO Score (Page Auditor #3)

SEO Panel Homepage

SEO Panel Homepage

SEO PANEL – Free Rank Trending Site

We also have an in-depth SEO tool available to our listers and visitors.

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SEO Knowledge Bank And Support At UltimateSEO.org

SEO Articles and case studies will be published and pieced together to create guides specific to topics of interest.

Forums and discussions between fellow SEO professionals are available and hosted at the site.

SEO Support Desk allows registered users to enter a support request .

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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template

Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.

You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report.

You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of caution on the Search Console aspect there are two connections, one is the site and the other I believe is the page urls.  So make sure to connect those correctly.  Just like in electrical work it’s like to like.

Across these nine pages you’ll find insights into any site with an Adwords campaign including keywords, search terms, CTR and CPC.

https://ultimateseo.org/google-analytics-in-data-studio/

A WordPress Design, SEO and Adwords Project Completed

cloud502com
Cloud502

 

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords

by Matthew Leffler

Technology

I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months.

I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization.

 

Some of these sites include

(all WordPress):

https://www.ackerson2018.com

https://www.votelouisville.com

https://www.jeffersoncountyattorney.net

https://www.countyattorney.info

https://www.forbrent.com

https://www.brentackerson.info

https://mikeoconnell.info

https://women.forbrent.com

https://labor.forbrent.com

https://40216.forbrent.com

https://lgbtq.forbrent.com

I created the following sites for myself:

http://www.mattleffler.me (Bootstrap)

https://www.matthewleffler.com

https://www.data502.com (HTML/CSS)

https://www.cloud502.com

I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with Google Data Studio providing easily understood graphics. I used Google Cloud Platform for the SQL database solution.

Driving Traffic With SEO

Brentackerson.com channel results were organic and social media driven

Ackerson2018.com channel results were Adwords and paid searches

 

Each of these sites is intended to attract different target crowds and through SEO optimization, these sites were indexed with the keywords we needed. I’m able to see the effect of this through Google Search Console and Google Analytics.

Search Console lets us see what Google indexed

It’s important that sites remain fresh and update often. Several RSS feeds are collected into one site that then publishes posts through feeds that meet the target audience of different sites. The sites also have keyword auto linking. In the political campaign we built links for the office our candidate was seeking and links for the other candidate to a negative news site. I also posted custom content further building the content quality.

All of these sites had updated sitemaps and robots.txt files.  With content that offers linked keywords tailored to the site’s audiences I were able to build on our page traffic and relevancy.  Within Weeks we were a top result between the 3rd and 6th position for our competitor’s name.

I have built a network of these sites, with keywords in the domain name. This can be helpful in SEO ranking but also has been proven to increase user click rates with users in unpaid searches. Some sites have a more newspaper feel, some a magazine, others may focus on videos but all of them are meant to capture users and ultimately direct them to a site targeted to them.

Reporting

Google Analytics Site Statistics Using Google Data Studio and Adwords

Social Media

I’ve integrated Youtube and Facebook accounts as well as created Tumblr, Pinterest and other social media accounts that can be auto updated from the sites posts. These are intended to continue to spread the word about our site and activities. The social media links improve our ranking. These feeder sites funnel users into the campaign’s primary site.

Results

 

The SEO of https://www.brentackerson.com was something I was asked to improve and through these sites and social media posts I improved its position from 63rd to 3.6 when searching the candidates name on Google in under two months. Several other keywords are now are well associated with the site. The additional targeted sites and social media accounts were essential to improving the main site’s ranking by giving me plenty of opportunity to back link to the original site.

 

 

Performance using Google Adwords. We have a highly targeted audience (one county’s primary voters) On a weekend day before 5pm 14,000 times the candidates name was displayed, 3.4% clicked the search Ads which is actually pretty good. Our Videos are viewed at 28% meaning 1,210 videos were watched. Our target was 2% CTR and 15% View Rate.

 

The numbers above compare the current 3 day period with the previous 3 day period.

 

MORE ABOUT ME:

 

EXPERIENCE: Prior to my current position I worked at Accenture for two years as an Instructional Designer and as a Big Data Technical Trainer for HP for two years. While I was a Help Desk Lead I was able to create a technical training program at Enova Financial.

 

EDUCATION:

 

MBA in Technology Management

MEd Instructional Design

BS Information Technology

 

I have many certifications including Security+, Project+, Network+, Certified Internet Webmaster (CIW) Professional, CIW Database, CIW JavaScript and more

 

The post A WordPress Design, SEO and Adwords Project Completed appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/wordpress-seo-adwords-project/