Technical SEO Expert for Top Level Domain Name Change – Upwork

You have either clicked on this page or more likely you clicked on a link to our site or a sub-site that is no longer active. We want to help you find the resource you were after, below is every article on this site by category and tag. The site’s pages are available through the top navigation menu also. To access the sites home page just click Ultimate SEO, to contact us or submit a support ticket choose Support in the top navigation bar.

This page should help you get to what you wanted fast.  The last 5 posts are listed, under that every post is listed.  You can list posts by author, title or category using the drop down box. To display specific categories use the sidebar categories section. You may also search the site from the sidebar. Finally a tag cloud lists topics and keywords, you can select a tag and all articles with that tag will be displayed.

Our FAQ section is also a worth while visit for SEO tips and tricks.

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WordPress site modifications and On Page SEO – Upwork

You have either clicked on this page or more likely you clicked on a link to our site or a sub-site that is no longer active. We want to help you find the resource you were after, below is every article on this site by category and tag. The site’s pages are available through the top navigation menu also. To access the sites home page just click Ultimate SEO, to contact us or submit a support ticket choose Support in the top navigation bar.

This page should help you get to what you wanted fast.  The last 5 posts are listed, under that every post is listed.  You can list posts by author, title or category using the drop down box. To display specific categories use the sidebar categories section. You may also search the site from the sidebar. Finally a tag cloud lists topics and keywords, you can select a tag and all articles with that tag will be displayed.

Our FAQ section is also a worth while visit for SEO tips and tricks.

5 Last Posts

Find Posts By Category

Group by:

301

Affiliate Programs

Analytics

Anchor Text

Audits

Backlinks

Case Studies

Client Sites

Cloud

Cloud Computing

Cloud502

Cloudflare

CPC

Data

data management

Data Studio

Deleted Domains

Digital Ocean

Directory

Domain

Domain authority

Domain rank

Election 2018

Expired domains

External RSS

Featured

General

Good SEO Practices

Google Ads

Google Cloud

Google cloud platform

Google Data Studio

Google Search Console

Guest posts

Hosting

Images

JavaScript SEO

Keyword ranking

Keywords

Link building

Louisville seo

Matthew Leffler

My Opinion

News

Offsite

Organic search

Pbn 2019

Pbns

Php

Political SEO

PPC – Adwords

Private Blog Networks

Ranking

Ransomlinks

Redirect

Referring Domains

Rss

Security

Seo audit

SEO factor

Seo guide

SEO Jobs

Seo porn

Seo strategy

SEO Tools

SEO Trends

SEO Visualization

Site Updates

Social Media

Strategy

Technical SEO

Ultimate SEO

Ultimateseo.net

Uncategorized

Upwork

Video SEO

Web Design

Web Development

WHM – cPanel

WordPress

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[widget id=”tag_cloud-2″]

Site Stats

3258

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Cloud Computing: Digital Ocean vs Google Cloud vs AWS

This may seem off topic but its on topic, technical SEO is imperative … you’re not going to rank number one on Google using Shopify or Wix.  It just isnt going to happen.

Its also apparently difficult to get solid advice on SEO Hosting from “experts” Best Blog Hosting for SEO is junk … reciting features doesnt make a hosting plan the best…one quote notes that WordPress is already installed with InMotionHosting.com … so what!  Our web servers are preconfigured to install WordPress in every new account as well…it only saves maybe 5 minutes per user but for a web host that time adds up very quickly. But you arent a web host so it’s not that big of a deal.  I’d like to hear about benchmarking tests they may have run to decide who is the best.

Features Aren’t Technical Specs

Unlimited bandwidth…sounds great but what are the limits?  There are limits and these are beyond the hosts control sometimes but for instance …. if someone uses a CAT5 cable instead of a CAT6 everything will be more speed limited and especially if a bottle neck is designed in to infrastructure. Unlimited bandwidth means nothing to me because there are limits … physical limits exist and can’t be avoided.And WordPress preinstalled saves someone 5 minutes but nothing else.  These aren’t important to the Hosting platform.

Cloud Computing: Be Your Own Host

The industry standard in web hosting is cPanel.  No way around it with cPanel your support opinions are bountiful where as dreamhost.com has its own proprietary server software … its no better in actuality its just far less supported by third parties.  Ultimate SEO is hosted on a variety of cPanel servers that were eay to build and deploy, I made them from scratch and with templates but all in all there are 4 AWS servers, 2 Google Cloud Platfrom and 4 Digital Ocean currently powering hundreds of sites including this site.  Cost varies wildly…

Its important to note that your web host is honestly likely run on one of these three services.  Youre sharing their share of the cloud environment.  Why not just skip ahead and be the master of your domain….sure it will cost more than $3 a month … but that $3 a month hosting plan is shit.

A good review between AWS and a traditional hosting provider is AWS vs Blue Host

Amazon Web Services

I don’t even know what I am spending, where and how it is being spent.  AWS charges you for everything little thing and no matter what steps you might take it may seem like rising project costs are simply unavoidable.  There platform to work within is NOT intuitive and it will require some play time to remember that you have to leave the virtual server’s configuration area to select an IP address  ( that will cost you money…each ip address, not talking about bandwidth I’m just saying the number ) and then return to that original area to associate it.  Dont even think about swapping hard drives and knowing what is attached t what unless you are prepared to write down long strings of numbers and letters.

AWS does provide greater flexibility than the others on options beyond just a virtual server…but unless you plan to send 100,oo0 emails a day to people you wont benefit from their email service … as an example.  Technical SEO wise I’d give AWS a D overall. Infrastructure and computing power is an obivous A+ but its how you interact with that that weighs the grade.

Poor navigation and the nickle and dime pricing is absurd.  Want to monitor your usage so you can understand your bill?  Monitoring costs more…its ridiculous.

They do offer reserved instances and I loaded up on those but still my costs never decreased.  AWS is so hard to understand billing wise that IT Managed Service Providers will offer free excel templates to figure out your AWS monthly costs.  Think I’m being over the top?  Check out this calculator form sheet by AWS to forecast your expenses.

Heres something crazy…why my April bill was 167 but AWS forcasts it will be $1020 in May I have no idea.  I’m not adding servers…

AWS costs are high and unpredictable

AWS costs are high and unpredictable

Google Cloud Platform

Is easier to use and wrap your head around but it is considerably more expensive than either of the other options. For this simple reason…they receive an F. The additional costs come with less options and less features than AWS.  Billing is more transparent and you can understand why your bill is what it is at least.  But Google also makes unilateral decisions for you like blocking smtp and ssh access.  Sure its more secure but it makes email and server maintenance a nightmare.  Documents like this Connecting to Instances make it seem like not a big deal, but these wont allow you to move a file from your computer to the server like SFTP would.

They are expensive, offer less and needlessly shot you in the foot with their restrictions.  Thats why I stand by the F as an overall grade.  Now infrastructure capabilities … A+ no doubt about it.

Digital Ocean

I received no compensation or thank you from anyone for writing this … Digital Ocean is my B+ graded cloud solution.  Its the cheapest, and they don’t seem to charge you a fee for tools that are required for the main product to function, unlike AWS and their static ip addresses.  They have the least ability and options outside of a virtual server.  If you want a database server thats in the works unless you can use Postgres. Thats limiting, but it is also not important if you’re just running a few web servers that will already have MySQL installed on them anyhow.

Digital Ocean is the no frills, no surprises, cloud computing option.  The reason I have so many servers is because I am migrating everything off AWS and Google Cloud to Digital Ocean…it’ll be cheaper.  A lot cheaper…

cloud computing cost comparisons

cloud computing cost comparisons

Thats right… $20 vs $121, $177 and $120 from AWS, GCP and Azure.  I didn’t really consider Microsoft Azure just because I have reservations moving into their sphere or control where every thing you need to do is addressed by yet another Microsoft product that usually has little imagination in it.

Test out a server in each environment and I think you’ll quickly take to the Digital Ocean option.

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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategy

zillow has a multiple domain strategy

Trulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

A WordPress Design, SEO and Adwords Project Completed

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Cloud502

 

WordPress, Bootstrap, CSS, HTML, AWS, Google Cloud Platform, SEO, SQL, Adwords

by Matthew Leffler

Technology

I have a solid record of identifying a problem and making a solution that yields measurable results. I was recently the technology manager for a political campaign where I built a WHM/cPanel server on CentOS using Amazon Web Services to host about 14 WordPress websites. The server also provides mailing lists, a team management site, RSS feeds augmentation and its own name servers. I was able to get the server and sites built in a couple months.

I’ve managed the SEO and Adwords for these sites and have data that helps demonstrate the value I added to the organization.

 

Some of these sites include

(all WordPress):

https://www.ackerson2018.com

https://www.votelouisville.com

https://www.jeffersoncountyattorney.net

https://www.countyattorney.info

https://www.forbrent.com

https://www.brentackerson.info

https://mikeoconnell.info

https://women.forbrent.com

https://labor.forbrent.com

https://40216.forbrent.com

https://lgbtq.forbrent.com

I created the following sites for myself:

http://www.mattleffler.me (Bootstrap)

https://www.matthewleffler.com

https://www.data502.com (HTML/CSS)

https://www.cloud502.com

I currently host all of these sites on an Amazon Web Services (AWS) EC2 server running CentOS and WHM. I also built an SQL server with large tables of voter records, city crimes, city financial payments, jail population censuses, web traffic data. This web server is integrated with Google Data Studio providing easily understood graphics. I used Google Cloud Platform for the SQL database solution.

Driving Traffic With SEO

Brentackerson.com channel results were organic and social media driven

Ackerson2018.com channel results were Adwords and paid searches

 

Each of these sites is intended to attract different target crowds and through SEO optimization, these sites were indexed with the keywords we needed. I’m able to see the effect of this through Google Search Console and Google Analytics.

Search Console lets us see what Google indexed

It’s important that sites remain fresh and update often. Several RSS feeds are collected into one site that then publishes posts through feeds that meet the target audience of different sites. The sites also have keyword auto linking. In the political campaign we built links for the office our candidate was seeking and links for the other candidate to a negative news site. I also posted custom content further building the content quality.

All of these sites had updated sitemaps and robots.txt files.  With content that offers linked keywords tailored to the site’s audiences I were able to build on our page traffic and relevancy.  Within Weeks we were a top result between the 3rd and 6th position for our competitor’s name.

I have built a network of these sites, with keywords in the domain name. This can be helpful in SEO ranking but also has been proven to increase user click rates with users in unpaid searches. Some sites have a more newspaper feel, some a magazine, others may focus on videos but all of them are meant to capture users and ultimately direct them to a site targeted to them.

Reporting

Google Analytics Site Statistics Using Google Data Studio and Adwords

Social Media

I’ve integrated Youtube and Facebook accounts as well as created Tumblr, Pinterest and other social media accounts that can be auto updated from the sites posts. These are intended to continue to spread the word about our site and activities. The social media links improve our ranking. These feeder sites funnel users into the campaign’s primary site.

Results

 

The SEO of https://www.brentackerson.com was something I was asked to improve and through these sites and social media posts I improved its position from 63rd to 3.6 when searching the candidates name on Google in under two months. Several other keywords are now are well associated with the site. The additional targeted sites and social media accounts were essential to improving the main site’s ranking by giving me plenty of opportunity to back link to the original site.

 

 

Performance using Google Adwords. We have a highly targeted audience (one county’s primary voters) On a weekend day before 5pm 14,000 times the candidates name was displayed, 3.4% clicked the search Ads which is actually pretty good. Our Videos are viewed at 28% meaning 1,210 videos were watched. Our target was 2% CTR and 15% View Rate.

 

The numbers above compare the current 3 day period with the previous 3 day period.

 

MORE ABOUT ME:

 

EXPERIENCE: Prior to my current position I worked at Accenture for two years as an Instructional Designer and as a Big Data Technical Trainer for HP for two years. While I was a Help Desk Lead I was able to create a technical training program at Enova Financial.

 

EDUCATION:

 

MBA in Technology Management

MEd Instructional Design

BS Information Technology

 

I have many certifications including Security+, Project+, Network+, Certified Internet Webmaster (CIW) Professional, CIW Database, CIW JavaScript and more

 

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

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AWS SERVICES MAPPED TO GOOGLE CLOUD PLATFORM PRODUCTS

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Cloud502

If you are familiar with Amazon Web Services (AWS), a quick way to understand what the various Google Cloud Platform (GCP) services do is to map them to AWS services that offer similar functionality. The following table provides a high-level mapping of the services provided by the two platforms. For a detailed comparison of GCP and AWS services by service type, see Google Cloud Platform for AWS Professionals.

Reposting from AWS.

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Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/aws-services-mapped-to-google-cloud-platform-products/