WordPress site modifications and On Page SEO – Upwork

You have either clicked on this page or more likely you clicked on a link to our site or a sub-site that is no longer active. We want to help you find the resource you were after, below is every article on this site by category and tag. The site’s pages are available through the top navigation menu also. To access the sites home page just click Ultimate SEO, to contact us or submit a support ticket choose Support in the top navigation bar.

This page should help you get to what you wanted fast.  The last 5 posts are listed, under that every post is listed.  You can list posts by author, title or category using the drop down box. To display specific categories use the sidebar categories section. You may also search the site from the sidebar. Finally a tag cloud lists topics and keywords, you can select a tag and all articles with that tag will be displayed.

Our FAQ section is also a worth while visit for SEO tips and tricks.

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Technical SEO Expert for Top Level Domain Name Change – Upwork

You have either clicked on this page or more likely you clicked on a link to our site or a sub-site that is no longer active. We want to help you find the resource you were after, below is every article on this site by category and tag. The site’s pages are available through the top navigation menu also. To access the sites home page just click Ultimate SEO, to contact us or submit a support ticket choose Support in the top navigation bar.

This page should help you get to what you wanted fast.  The last 5 posts are listed, under that every post is listed.  You can list posts by author, title or category using the drop down box. To display specific categories use the sidebar categories section. You may also search the site from the sidebar. Finally a tag cloud lists topics and keywords, you can select a tag and all articles with that tag will be displayed.

Our FAQ section is also a worth while visit for SEO tips and tricks.

5 Last Posts

Find Posts By Category

Group by:

301

Affiliate Programs

Analytics

Anchor Text

Audits

Backlinks

Case Studies

Client Sites

Cloud

Cloud Computing

Cloud502

Cloudflare

CPC

Data

data management

Data Studio

Deleted Domains

Digital Ocean

Directory

Domain

Domain authority

Domain rank

Election 2018

Expired domains

External RSS

Featured

General

Good SEO Practices

Google Ads

Google Cloud

Google cloud platform

Google Data Studio

Google Search Console

Guest posts

Hosting

Images

JavaScript SEO

Keyword ranking

Keywords

Link building

Louisville seo

Matthew Leffler

My Opinion

News

Offsite

Organic search

Pbn 2019

Pbns

Php

Political SEO

PPC – Adwords

Private Blog Networks

Ranking

Ransomlinks

Redirect

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Rss

Security

Seo audit

SEO factor

Seo guide

SEO Jobs

Seo porn

Seo strategy

SEO Tools

SEO Trends

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Social Media

Strategy

Technical SEO

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Web Development

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On Page SEO Just Doesn’t Rank Keywords like Backlinks

I wanna share a graphic I ran across online with you today.

According to this one if you want to impact your SEO standing all of the On Page Factors combined don’t reach even half the power of the Domains Backlinks and the Page’s Backlinks.

I often have clients who comb over their sites day after day tweaking the words on the page with bold or moving them to a header and if they spent 1/4 of that time trying to attract other sites to link to them they’d get 5 times the result.

Its one thing to say your the best, its a totally different thing if someone else says your the best. Or if someone says you’re the worst it really doesn’t matter how many times or ways you say you’re the best. It’s logical too…if you meet a person for the first time and they boldly proclaim how great they are to you, but someone else warns you that they’re full of it … what are you going to think?

We’ve discussed this a few times in other articles but when looking over the Upwork SEO projects its evident that few people understand this concept. Your page is defined by the link that lead Google to you. Sure working on the headers and img alt tags are useful, but only to support what your backlinks are saying.

Anchor text is the real keyword of search engines. This link to the best upwork SEO profile is more important than anything I put on that page.

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On Page SEO Just Doesn’t Rank Keywords like Backlinks

Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

What to do with a low ranking site?

I was asked a seemingly simple question by a client today. Should low level sites he owns be scrapped and used for their backlinks by 301 redirecting the sites.

Simplest Answer: I think it’s hard to quantify if a site is low level.

Ultimateseo.org has a DA 19, that seems pretty low. But keep in mind it used to be a DA 40 before Moz changed it’s scoring. Keep also in mind that change in scoring showed no reflection in the site’s ranking. I recommend 301 redirecting based on anchor text not necessarily on the score a site earns.

Longer Answer: What backlinks should be 301 redirected from another domain?

While it is a Domain Authority 19 now it is a CF 34, and a TF 14. It has a DR 45, and a DS 24, TS 22, AS 36 ….. head spinning yet? As a reminder here are what those abbreviations mean … and to whom.

SEO Metrics

  • DA is Domain Authority created by Moz
  • CF is Citation Flow created by Majestic
  • TF is Trust Flow created by Majestic
  • DR is Domain Rank created by AHREFS
  • DS is Domain Score created by SEMRush
  • TS is Trust Score by SEMRush
  • AS is Authority Score by SEMRush

DA is Unreliable To Me

The DA metric lost a lot of credence in my mind when they redid their formula, it made it more obvious that it’s just a number in a vacuum. What we saw after Moz released DA2.0 was as a DA40 became a DA19 it wasn’t reflective by what Google saw.

The day before this site ranked as it did the day after DA2.0. Google doesn’t use DA and what we care about is what does Google think about a site.

So Id say if we want to redirect 301 links we can …. and I do. But I do it because the anchor text is what I want, not because a site’s DA is low.

Assessing A Site’s SEO Value

When we assess if a site is high or low we have to consider all of the SEO metrics we have available and use these numbers together. Keep in mind they are not intended to be apples to apples. For instance Citation Flow is how influential a site appears where Trust Flow and Trust Score are meant to tell us how trustworthy a site is considered. AS is Authority Score which I lump in with CF. I think of DA, DR and DS as comparable metrics.

So assessing if this site is low or high I’d say we have the following metrics:

Overall scores: DA: 19 DR: 45 DS: 24

Trustworthiness: TF: 14 TS: 22

Authority: AS: 36 CF: 34

It’s also important to look at some of the raw indicators to understand the values we are seeing above. I use Majestic, SEMRush And Moz to answer these questions, and I always expect Majestic to have higher numbers because it crawls more of the web than Moz.

Moz likely would say they crawl more of the relevant web … but who are they to decide whats relevant and I dont care what they think is relevant … just what Google crawls.

Backlinks: So how many links to my site are there?

Backlinks . Moz: 18445 Majestic: 139903 SEMRush 1000000*

Backlinks are fine and dandy but keep in mind a million from one website vs a hundred from a hundred sites says something. So what is the “Domain Pop” … how many domains link to our site?

Domain Pop: MAJ 1302 SEMRush: 4,000

Domains can be owned and operated easily from the same cheap shared host. So how many seperate IP Addresses link to our site?

IP Pop: SEMRush 885 Majestic 905

These numbers above 885 and 905 seem a lot more comparable to each other than some of the other numbers.

Now consider a site that may have a DA: 50 vs Ultimate SEO’s DA: 19. I’m willing to bet 9 times out of 10 Ultimate SEO will out rank the other site as long as the other site has 500 or less domains on different IP addresses.

Better Backlinks and Best Backlinks

Trustworthy

Now to be fair this explanation above is overly simplifying the answer. You may wonder how that could be … it seems rather complicated. Well ask yourself which site would you rank higher … a site that has a link to it from 20 research universities or a site that has 200 links to it from random weirdly named domains? Obviously the 20 research universities suggests a more authoritative and trustworthy site.

Authority On The Topic

But getting more complicated what if the page we are considering for ranking is about 2000 dance mixes. The 20 research universities are all medical schools and the anchor text reads “open heart surgery mortality rates” … do we think that the site should rank that high now…and how authoritative do we think the site is on dance remixes of 2000?

301 Backlinks Based On Backlinks Not Your Domain

So the best answer I can give for when to 301 redirect a domain or not is to ignore any one metric completely. If multiple numbers lead you to believe a site isn’t going to be good then sure consider each backlink individually. Keeping in mind what earned the site a low metric across the board IS mostly those backlinks.

If you find a .gov or .edu link using the anchor text you are after on another site then yes … thats the time to 301 redirect that backlink to the best content you have that is relevant to that anchor text. That last part is essential.

You can’t expect long term gains by redirecting a backlink to content that isn’t able to hold its own. User behavior is a big factor in Google’s ranking of a site. And it should be, you can’t prevent what you cant predict.

After all is said and done if no one stays on a site for more than 10 seconds or if they always click the result after yours in Google’s search results you must ask yourself why users hate your content.

And I mean it … people hate your content if you have 301 redirected, optimized your on page and studied your backlinks but users still go elsewhere. Google may rank you high for a time but without users liking your content and staying for awhile you will drop in rankings due to user behavior.

Is A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!

Link Building: Guest Posts to UltimateSEO.org

Guest Posts or User Submitted Posts are content written by another author not working for the site in which the content is being displayed on.  UltimateSEO has a very easy guest post system and its free.  Content submitted to our site may be syndicated on as many as 300 other sites that we maintain or are affiliated with.  That can potential deliver you hundreds of backlinks from multiple domains.  We offer this feature free of charge at this time, but may charge in the future.  Why is it free when other sites charge?  Its because we want good content and diverse opinions.  So please ensure your post is original, timely, accurate and fresh.

Guest Posting is a win win scenario for us and you and your site.  You can write an original article and we’ll post it if it is about SEO or SEM in general.  Specific niche SEO topics are also welcome.  Writers can include backlinks of relevant in their posts.  We’d like to recommend no more than one link per 250 words.  If there is an issue we’ll let you know.  We also ask the your post include an image or an image per 500 words.  So .in a 2000 word SEO post we’d like to see no more than 8 links and we would like to see about 4 images.

Submit For Review

Ultimate SEO reserves the right to remove or edit posts on our site.  We will also provide credit to content creators who retain ownership of their content but license the display of that content to use by using this form.

Submitted Guest Posts

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http://ultimateseo.org/guest-posts/

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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http://ultimateseo.org/tech-seo-mobile-speed/

Link Building: Site Directories

An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don’t carry the weight that in content links will.  With that said there is still diluted value in link directories, just don’t focus on them.

Here are some link directories and they are organized by SEO power.

The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in…you can access it by the top menu bar.

https://seoblogs.directory
https://healthblogs.directory
https://candidate.directory
https://workout.directory

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Link Building: Site Directories

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value.

Domain Authority Is One Part

First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on a lot of factors but not all the factors and not in the same ratio.  Why do we use it then?  Google doesn’t have to tell us their formula for ranking a site in their results…in fact to do so would likely be a disservice to everyone involved.  So based on observation and conjecture Moz provides us with an imperfect rating called Domain Authority.  It is though in the end a made up number that is flawed.  It was so flawed that DA 2.0 came out in March 2019 where many sites saw their rating plummet.  Search results didn’t change … why would they when they are not connected to DA.  Now thats out of the way…

Expired Domains

We should start with https://expireddomains.net its a good site that has aggregated the domains being deleted from multiple registrars and it provides some base metrics that we can use to qualify domains for a closer look.  There are millions of deleted domain names and we need someway to filter them down to something you can work with.

Why do we care about expired domains?  Your PBN is attempting to mlmic organically earned backlinks.  In the real world backlinks would likely come from sites that have their own backlink profiles and no two organic sites would likely have the same backlink profile.  Buying a new domain name will come with 0 backlinks.  Buying a used one will likely include some backlinks therefore giving your PBN its power.  Think of these like telephone numbers…and you want someone to call you…you wont want to use the old number of someone who didn’t have any friends, but if you get a popular person’s old number then your phone is more likely to ring.  Sure they are after the former owner ( or site in our case ) but if you can answer their questions and keep them happy they may keep calling.  Same with expired domains.

Another site that focuses on expired domains is domcop.com.  They are expensive and I’ve never used them because I can do all the work it does pretty swiftly and save the 100 dollars a month.  Sure they have a cheaper plan but you cant do anything with it.  Access to the expired section and archived section isn’t included …. making it relatively worthless.  Back to expireddomains.net its free.  Once we log in we can choose filters to sort down to the domains we want.  Some of the filters I always put into play are:

expireddomains.net filters

expireddomains.net filters

The Main Tab

  1. Domain Name   CONTAINS  – If I want a domain about a hospital I’ll type ” hospital ” then may remove some domains that would have worked but its helpful.  If you get too few results you can remove the filter.
  2. Length – I set this to no more than 15 characters.  Longer ones are likely created for some weird purpose.
  3. Hyphens – I set this to no more than 1
  4. Backlinks – I set this to 10 or more.  Keep in mind that the metrics reported may not be accurate all the time but this at least fishes out all the domains that have 0 links.
  5. Only New Last 7 Days – 7 days is ages in this kind of hunt but for our purposes I leave a few extra days because those that set it to 12 or 24 hours may have missed a gem.  After a week though the pile is looted beyond use.
  6. Only Available Domains – who cares about it if its already registered for someone else.
  7. Domains per page – change this to the max … 200.

The Additional Tab

  1. I check NO CCTLDS and NO SECOND LEVEL DOMAINS – the quality of the domains aren’t worth your time in these country codes unless you are specifically targeting that country…but even then a .org or a .info is better usually than a .bi

The Adwords & SEO Tab

  1. Domain Pop – How many domains point to the expired domain?  A site with 100 backlinks from 1 domain is less valuable than a site with 10 backlinks from 10 domains.  So we want to make sure we have the most domains pointing to our site.  I generally set this to 50 or 100.
  2. Wikipedia – If I have a ton of results after all these filters then I may put a minimal of 1 here…but thats a secondary search if iI need to filter more.

The Majestic Tab

  1. Trust Flow – I’ll set this to 7.  Its rare to find a high trust expired domain as they’ve been picked up usually in an auction but you don’t want a trust flow of below 5 so I put that number in here to ensure the site has some trust.
  2. I may use the drop down filer Majestic Topical Trust Flow for specific niches but be careful here because the sites often lose context of the domain name… for instance a domain named “ThisIsHealthInsurance.com” can very easily be miscategorized as transit.

Filtered Results

Search and gain these results….

expired domains search results for pbns

expired domains search results for pbns

Now most of these values are worthless to me.  They are cached results usually and not exactly accurate.  SO I use the clip board icon to export the top 200 sites that made it through our filters.  I sort these results though first by Domain Pop or DP in the graph.  Use the clip board to export just the domain names to your clip board. clipboard

clipboard

Domain Detailer – Accurate SEO Metrics

With these export names in order of domain pop I paste the results into a speed-sheet for safe keeping.  And then I use a program called Domain Detailer.  You can download it … its an application on PC.  You can buy credits and each domain name looked up takes a credit.  But you get a ton for your money.  Ive probably spent 80 bucks on these credits and looked up over a hundred thousand domains in this tool.  The metrics reported are more accurate than expireddomains.net metrics.

Domain Detailer

Domain Detailer

From Domain Detailer I paste the domain names I have selected and click “Add From Text Box” with credits the program will build you a spreadsheet with metrics that should be semi self explanatory.  The metrics I focus on are Moz DA, Majestic Domains, Majestic TF and the categories.  Backlinks are often off and its good that we have two sources … Moz and Majestics counts … if either has some I believe the higher one.

When I find a domain that has a mix of these metrics that seems above the group I move to the final phase.

Anchor Text

I open SEMRush.com and search that domain name and verify that the domain pop is as good as I expected.  I then check the anchor text and if the anchor text is consistent with the keywords I’d like to be pulling in I then say … its time to buy.

Remember to use a registrar that offers free private registration and shop around they are not all the same price.

We’ll talk soon about PBNs and the onsite things that you’ll need to consider when building the site up.  You also may decide that you just want to help a specific site out and skip building a PBN site and 301 redirect all backlinks to the main domain…we’ll cover that as well in Part 3.

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PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

11 SEO Tips Quick Reference Guide

Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:

  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing your keyword
  5. Your title should describe your page, in a unique manner that sets this page apart from all the rest
  6. Focus your page content on a specific topic, don’t mix just for length
  7. Make sure your most important pages are within no more than 2 clicks from the homepage, limit the number of links to below 100
  8. Create social media accounts and reference them in your content
  9. Link to at least two external dofollow authoritative sites to your content, as supportive documents
  10. Post no less than once per week…and announce that post in social media with a link to the content
  11. Make use of tags and categories to tie similar content together

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11 SEO Tips Quick Reference Guide

UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best backlink tool won’t make the best SEO Site Audit.  It takes multple tools, often overlapping and many cost hundreds of dollars a month.  Thats why we’re launching UltimateSEO.net

FREE SEO TOOLS SITE

SEO Tools are abundant but hard to find interestingly enough. At Ultimate SEO We’re offering more than one scan tool for page auditing.  In the image below there is a scan auditing tool in the blue and yellow header and a separate unrelated scan auditing tool on the page. We encourage you to use both.  Additionally from the Tools drop down you can take advantage of a dozen more SEO tools.  We’ll work to continue to expand the sites tools and we will NOT charge for these tools.

In addition to these tools SEO Panel is an open source tool that will allow users to track metrics and issues over the course of months and years allowing sites to see trends.  SEO Panel is also FREE but it does require registration at THAT site.  SEO Panel is available at https://panel.ultimateSEO.org

UltimateSEO.net homepage

UltimateSEO.net focused on SEO Tools

UltimateSEO.org also hosts a forum where you can seek answers to common and uncommon SEO issues.  Happy SEOing and may the backlinks always be follows.

List of existing tools

CSV File Merger

Keyword List Multiplier

Structured Data Tool

Link Variance

Analytics Spam Tool

Bulk URL Checker

RSS Feed Creator

What’s My SEO Score (Page Auditor #3)

SEO Panel Homepage

SEO Panel Homepage

SEO PANEL – Free Rank Trending Site

We also have an in-depth SEO tool available to our listers and visitors.

[qcld_hero id=”2″]

SEO Knowledge Bank And Support At UltimateSEO.org

SEO Articles and case studies will be published and pieced together to create guides specific to topics of interest.

Forums and discussions between fellow SEO professionals are available and hosted at the site.

SEO Support Desk allows registered users to enter a support request .

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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools