Superlatives of SEO – 140 Names To Follow

I’m not a fan of ranked lists and they take me back to middle school lunch room sitting, where a self created elite define a class system.  BUT I do like that the list offers a wide range of people you may not have heard of.  Knowledge gaps can be closed when you step out of your comfort blogs and into unknown ones.

I’m going to pull a slight twist though and rather than repeat the names of the whos who …. here are the links to the articles they recommended.  So the focus is on the knowledge not the name.

ARTICLES RECOMMENDED BY THE TOP SEOS.

  1. Using Strong Internal Links for SEO
  2. Should Writers Care About Voice Search?
  3. How PageRank Really Works: Understanding Google
  4. 100+ Google SEO Success Factors, Ranked
  5. Data Driven Content Marketing Audit – Pubcon Vegas 2018
  6. Five Ways to Use Social for SEO and Vice Versa
  7. How to create the best content in the world
  8. Measuring the quality of popular keyword research tools
  9. Advanced SEO Auditing
  10. When Shouldn’t You Automate B2B Marketing?
  11. A Technical SEO Checklist for the Non-Technical Marketer
  12. How to Work Effectively with Google Search Console Data to Analyze Google Updates
  13. 14 “No-BS” Ways to Rapidly Increase Organic SEO Traffic in 2018 (with Case Studies & Examples)
  14. How to Calculate Your Total Addressable Market Online
  15. E-A-T and SEO
  16.  Local Landing Page Study: What’s happening in 2018
  17. 91% of Content Gets No Traffic From Google. And How to Be in the Other 9%
  18. The Ultimate SEO Audit [Works GREAT in 2019]
  19. Using Keyword Psychographics to Improve Your SEO with Marty Weintraub
  20. Rating the Smarts of the Digital Personal Assistants in 2018
  21. In Search of Natural Language Processing: Rank Brain, Google, SEO, and You
  22.  Is SEO table stakes? (Hint: No!)
  23. Three smart content strategies for boosting search performance without creating fresh content
  24. From Search to Discovery – The Changing Face of Search Engines
  25. Five Years of Google Ranking Signals
  26. BrightonSEO LIVE 27 April 2018 – Optimizing for Search Bots by Fili Wiese
  27. How Machine Learning in Search Works: Everything You Need to Know
  28. Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more
  29.  Link inversion, the least known major ranking factor
  30. Web Performance Madness – brightonSEO 2018
  31. How to Optimize for Google’s Featured Snippets to Build More Traffic
  32. WordPress Site Speed Optimization Guide
  33.  For Agencies: How to Adapt Your Service Offerings to the Modern Digital Landscape

We’ll pick up some more of the article links later, but this at least gets us 1/3 of the way to 100. I already saw some titles I’m interested in so I’ll leave ya to it.

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Superlatives of SEO – 140 Names To Follow

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategy

zillow has a multiple domain strategy

Trulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best backlink tool won’t make the best SEO Site Audit.  It takes multple tools, often overlapping and many cost hundreds of dollars a month.  Thats why we’re launching UltimateSEO.net

FREE SEO TOOLS SITE

SEO Tools are abundant but hard to find interestingly enough. At Ultimate SEO We’re offering more than one scan tool for page auditing.  In the image below there is a scan auditing tool in the blue and yellow header and a separate unrelated scan auditing tool on the page. We encourage you to use both.  Additionally from the Tools drop down you can take advantage of a dozen more SEO tools.  We’ll work to continue to expand the sites tools and we will NOT charge for these tools.

In addition to these tools SEO Panel is an open source tool that will allow users to track metrics and issues over the course of months and years allowing sites to see trends.  SEO Panel is also FREE but it does require registration at THAT site.  SEO Panel is available at https://panel.ultimateSEO.org

UltimateSEO.net homepage

UltimateSEO.net focused on SEO Tools

UltimateSEO.org also hosts a forum where you can seek answers to common and uncommon SEO issues.  Happy SEOing and may the backlinks always be follows.

List of existing tools

CSV File Merger

Keyword List Multiplier

Structured Data Tool

Link Variance

Analytics Spam Tool

Bulk URL Checker

RSS Feed Creator

What’s My SEO Score (Page Auditor #3)

SEO Panel Homepage

SEO Panel Homepage

SEO PANEL – Free Rank Trending Site

We also have an in-depth SEO tool available to our listers and visitors.

[qcld_hero id=”2″]

SEO Knowledge Bank And Support At UltimateSEO.org

SEO Articles and case studies will be published and pieced together to create guides specific to topics of interest.

Forums and discussions between fellow SEO professionals are available and hosted at the site.

SEO Support Desk allows registered users to enter a support request .

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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

How To Rank Your Site On Google…Forget the Keywords

Ultimate SEO

Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should.

The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages.  Its the single biggest impact.  I feel Google gives you the benefit of doubt at first ranking you higher than average and then they allow people to determine if your site is worth it.  That’s important to consider and similar to conversion rates.

When we take human behavior out we have largely backlinks and social media deciding your ranking ability.  These make sense, if no one is talking about you but they are about your competition and more people click on your competitors site who also has the most backlinks you’re wasting your time trying to get your keywords exactly right in the headers, description and title….they combined contribute a value of 5  where backlinks are over 120.

If you’d like to access the Data Studio report directly you can visit https://datastudio.google.com/open/1lNt4SYd4jrfXWMo9HPKvrj1FWFO0oxG4

If this graphic surprises you it might be a good plan to check out our SEO Store or Upwork Profile.

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https://ultimateseo.org/site-on-google-ranking/

UltimateSEO.online Purchase SEO Packages Now Live

Ultimate SEO has begun to develop its UltimateSEO.online site as a store front where visitors can purchase SEO products and services.  At this time we have several SEO Audit packages listed.  More details will be added to the products but they are the same as currently described on SEO Services

Additionally we will role out subscription packages for ranking reports and data trending as well as content development and backlinking campaigns.

seo tool

Hits: 33

https://ultimateseo.org/ultimateseo-online-purchase-seo-packages-now-live/

Adwords And Google Data Studio: Wordstream Alternative

I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than just matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a specific help desk, a personal help desk or a help desk to contract business services too.

Wordstream Free Alternative

In Ultimate SEO‘s  struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated with that out paced any other SEO tool I use. I felt the main task Wordstream was completing was organizing and presenting the data in a way that I could see the areas of need. Google Data Studio has been doing that for me in SEO for over a year now so I’ve tried my hand at making a Google Adwords Google Data Studio report with the aim to save about three hundred a month from getting Wordstream.

google data studio adwords

Data Studio Adwords Template

Google Data Studio also lets you copy reports that others make available and you can attach your own data respository to populate the report. Basically if you want a Google Data Studio Template for Adwords you’re welcome to copy this report in Google Data Studio.

I’ll come back in a month and let you know how this free product helped or didn’t help me rather than paying PPC software provides.

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https://ultimateseo.org/adwords-and-google-data-studio-wordstream-alternative/

MAJOR GOOGLE SEO CHANGE FOR SOME: Website Traffic CREDITED To Where Google Chooses

Wednesday, February 06, 2019

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to see all your Search data for the same piece of content.

To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. This change has several benefits:

  • It unifies all search metrics for a single piece of content into a single URL: the canonical URL. This shows you the full picture about a specific piece of content in one property.
  • For users with separate mobile or AMP pages, it unifies all (or most, since some mobile URLs may end up as canonical) of your data to a single property (the “canonical” property).
  • It improves the usability of the AMP and Mobile-Friendly reports. These reports currently show issues in the canonical page property, but show the impression in the property that owns the actual URL referred to by Google Search. After this change, the impressions and issues will be shown in the same property.

Google Search Console

When will this happen?

We plan to transition all performance data on April 10, 2019. In order to provide continuity to your data, we will pre-populate your unified data beginning from January 2018. We will also enable you to view both old and new versions for a few weeks during the transition to see the impact and understand the differences.

API and Data Studio users: The Search Console API will change to canonical data on April 10, 2019.

How will this affect my data?

  • At an individual URL level, you will see traffic shift from any non-canonical (duplicate) URLs to the canonical URL.
  • At the property level, you will see data from your alternate property (for example, your mobile site) shifted to your “canonical property”. Your alternate property traffic probably won’t drop to zero in Search Console because canonicalization is at the page, not the property level, and your mobile property might have some canonical pages. However, for most users, most property-level data will shift to one property. AMP property traffic will drop to zero in most cases (except for self-canonical pages).
  • You will still be able to filter data by device, search appearance (such as AMP), country, and other dimensions without losing important information about your traffic.

You can see some examples of these traffic changes below.

Preparing for the change

  • Consider whether you need to change user access to your various properties; for example: do you need to add new users to your canonical property, or do existing users continue to need access to the non-canonical properties.
  • Modify any custom traffic reports you might have created in order to adapt for this traffic shift.
  • If you need to learn the canonical URL for a given URL, you can use the URL Inspection tool.
  • If you want to save your traffic data calculated using the current system, you should download your data using either the Performance report’s Export Data button, or using the Search Console API.

Examples

Here are a few examples showing how data might change on your site. In these examples, you can see how your traffic numbers would change between a canonical site (called example.com) and alternate site (called m.example.com).

Important: In these examples, the desktop site contains all the canonical pages and the mobile contains all the alternate pages. In the real world, your desktop site might contain some alternate pages and your mobile site might contain some canonical pages. You can determine the canonical for a given URL using the URL Inspection tool.

Total traffic

In the current version, some of your traffic is attributed to the canonical property and some to the alternate property. The new version should attribute all of your traffic to the canonical property.

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
Current
New, based on canonical URLs
Change +0.7K     |        +3K -0.7K        |          -3K

Individual page traffic

You can see traffic changes between the duplicate and canonical URLs for individual pages in the Pages view. The next example shows how traffic that used to be split between the canonical and alternate pages are now all attributed to the canonical URL:

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
Old
New
Change +150     |        +800 -150     |        -800

Mobile traffic

In the current version, all of your mobile traffic was attributed to your m. property. The new version attributes all traffic to your canonical property when you apply the “Device: Mobile” filter as shown here:

Canonical property
(http://example.com)
Alternate property
(http://m.example.com)
Old
New
Change +0.7K      | +3K -0.7K      | -3K

In conclusion

We know that this change might seem a little confusing at first, but we’re confident that it will simplify your job of tracking traffic data for your site. If you have any questions or concerns, please reach out on the Webmaster Help Foru

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https://ultimateseo.org/update-google/

Adwords Template With Search Console, Google Analytics In Data Studio

SEO & PPC Data Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template

Google Data Studio Reports are some fun things.  Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free SEO PPC tool.

You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live data thats basically always right.  It’s nice to be able to pull in data from two very different Google tools.  Lots of people know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live report.

You can check out all the information pulled here in this report and change the dates as needed using the drop down.  To personalize the report to your own site simply copy it and set the data sources to your own Google Analytics and Search Console sources.  Word of caution on the Search Console aspect there are two connections, one is the site and the other I believe is the page urls.  So make sure to connect those correctly.  Just like in electrical work it’s like to like.

Across these nine pages you’ll find insights into any site with an Adwords campaign including keywords, search terms, CTR and CPC.

https://ultimateseo.org/google-analytics-in-data-studio/

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