WordPress site modifications and On Page SEO – Upwork

You have either clicked on this page or more likely you clicked on a link to our site or a sub-site that is no longer active. We want to help you find the resource you were after, below is every article on this site by category and tag. The site’s pages are available through the top navigation menu also. To access the sites home page just click Ultimate SEO, to contact us or submit a support ticket choose Support in the top navigation bar.

This page should help you get to what you wanted fast.  The last 5 posts are listed, under that every post is listed.  You can list posts by author, title or category using the drop down box. To display specific categories use the sidebar categories section. You may also search the site from the sidebar. Finally a tag cloud lists topics and keywords, you can select a tag and all articles with that tag will be displayed.

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Technical SEO Expert for Top Level Domain Name Change – Upwork

You have either clicked on this page or more likely you clicked on a link to our site or a sub-site that is no longer active. We want to help you find the resource you were after, below is every article on this site by category and tag. The site’s pages are available through the top navigation menu also. To access the sites home page just click Ultimate SEO, to contact us or submit a support ticket choose Support in the top navigation bar.

This page should help you get to what you wanted fast.  The last 5 posts are listed, under that every post is listed.  You can list posts by author, title or category using the drop down box. To display specific categories use the sidebar categories section. You may also search the site from the sidebar. Finally a tag cloud lists topics and keywords, you can select a tag and all articles with that tag will be displayed.

Our FAQ section is also a worth while visit for SEO tips and tricks.

5 Last Posts

Find Posts By Category

Group by:

301

Affiliate Programs

Analytics

Anchor Text

Audits

Backlinks

Case Studies

Client Sites

Cloud

Cloud Computing

Cloud502

Cloudflare

CPC

Data

data management

Data Studio

Deleted Domains

Digital Ocean

Directory

Domain

Domain authority

Domain rank

Election 2018

Expired domains

External RSS

Featured

General

Good SEO Practices

Google Ads

Google Cloud

Google cloud platform

Google Data Studio

Google Search Console

Guest posts

Hosting

Images

JavaScript SEO

Keyword ranking

Keywords

Link building

Louisville seo

Matthew Leffler

My Opinion

News

Offsite

Organic search

Pbn 2019

Pbns

Php

Political SEO

PPC – Adwords

Private Blog Networks

Ranking

Ransomlinks

Redirect

Referring Domains

Rss

Security

Seo audit

SEO factor

Seo guide

SEO Jobs

Seo porn

Seo strategy

SEO Tools

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Strategy

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https://ultimateseo.org/technical-seo-expert-for-top-level-domain-name-change-upwork/

When Keyword Ranking Requires A Pass

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big data

Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract.

A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge but this search term was epic … Big Data.  Initially I thought sure you can do it with six months to a years worth of work, a dedicated staff and a budget to grease the wheels of backlinking.

Maybe a personal interest story that resonated with the public at large concerning your keyword and how you would change society would muster up some viral shares that network news might pick up.  The budget allocated was one hundred dollars.

Take a few moments before determining a keyword and check out Google Trends.  You’ll gain insight into the keywords popularity.  In these Google Trends graphs keep in mind 100 does not mean it was searched a hundred times, but on a scale of 0 to 100 how many people are searching for that keyword.

I realized at that moment this client hadn’t taken the time to research the current state of that keyword.  Big Data is a buzz today and everyone wants to claim authority of that phrase. Even though we’re looking at Organic Search it can be useful to turn to Adwords and see what people are paying for regarding your keyword. Knowing what others are already doing is essential to understanding keyword ranking.

While Google Adwords Keyword Plan suggests the keyword has “low” competition a simple search of the keyword shows seven companies advertising under that keyword. SAS, Oracle, and Amazon are just a few actively paying for that keyword. Organic search results show IBM and Forbes ranking on the first page.  These would be our competitors, I hadn’t even looked on page two.  In my previous time with HP I knew they sought that keyword ranking as well…any computing company would.

Its competitive…consider the “low range” cost of that search term is $7 a click with up too a million searches a month in the United States alone. Now at $7 a click the earnings are likely much greater but how many clicks will turn into sales, and for a generic brand? Keyword Plan forecasts about 190 clicks for $110 dollars.keyword plan

keyword plan

The client wasn’t ranking at all for this keyword, a lot of effort would be required to attain top keyword ranking.  I knew that the likelihood of failure was high, the reward was low and so I declined to submit a proposal for that project.  I want to maintain a high feedback score and I could see the client likely needing more resources to achieve their goal than they were willing to invest.  I was surprised when I saw the project already had 15 proposals from other freelancers.

Advice I’d offer Upwork clients…It’s important to set attainable SMART goals and the best way to determine if a goal is attainable is to research it for a few minutes.  There are free tools out there that can help draw the geography ahead.

Advice I’d offer to freelancers…pass on the deals that are unlikely to satisfy the client.  If you do submit a proposal to a deal like the one I noted, be frank and honest about the prospect of attaining the goal.  Possibly suggest an alternative keyword with similar relevance.

I’ll be watching “Big Data” and I wish the project luck.

https://www.matthewleffler.com/when-you-should-find-a-new-keyword/#utm_source=rss&utm_medium=rss&utm_campaign=when-you-should-find-a-new-keyword

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