Link Building: Site Directories

An easy way to build backlinks is through directory submissions.  Anything hard though is worth more, so keep in mind directory submissions don’t carry the weight that in content links will.  With that said there is still diluted value in link directories, just don’t focus on them.

Here are some link directories and they are organized by SEO power.

The button below opens a new window with about 100 sites. We also have the following directory sites maintained by Ultimate SEO and these are always free to list with.  This site also has a directory on it built in…you can access it by the top menu bar.

https://seoblogs.directory
https://healthblogs.directory
https://candidate.directory
https://workout.directory

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Link Building: Site Directories

PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

In PBNs 2019 Part 1 we discussed some logistics of organization on a high level concerning Cloudflare, Spreadsheets and above all randomness.  In this the second part of our private blog network series we’ll focus on expired domains and the assessing of their value.

Domain Authority Is One Part

First, we will look at Domain Authority but before we do lets note Domain Authority in and of itself is worthless.  It IS NOT used by Google.  It is made by a company called Moz and it is their best guest how Google interrupts the content on a site based on a lot of factors but not all the factors and not in the same ratio.  Why do we use it then?  Google doesn’t have to tell us their formula for ranking a site in their results…in fact to do so would likely be a disservice to everyone involved.  So based on observation and conjecture Moz provides us with an imperfect rating called Domain Authority.  It is though in the end a made up number that is flawed.  It was so flawed that DA 2.0 came out in March 2019 where many sites saw their rating plummet.  Search results didn’t change … why would they when they are not connected to DA.  Now thats out of the way…

Expired Domains

We should start with https://expireddomains.net its a good site that has aggregated the domains being deleted from multiple registrars and it provides some base metrics that we can use to qualify domains for a closer look.  There are millions of deleted domain names and we need someway to filter them down to something you can work with.

Why do we care about expired domains?  Your PBN is attempting to mlmic organically earned backlinks.  In the real world backlinks would likely come from sites that have their own backlink profiles and no two organic sites would likely have the same backlink profile.  Buying a new domain name will come with 0 backlinks.  Buying a used one will likely include some backlinks therefore giving your PBN its power.  Think of these like telephone numbers…and you want someone to call you…you wont want to use the old number of someone who didn’t have any friends, but if you get a popular person’s old number then your phone is more likely to ring.  Sure they are after the former owner ( or site in our case ) but if you can answer their questions and keep them happy they may keep calling.  Same with expired domains.

Another site that focuses on expired domains is domcop.com.  They are expensive and I’ve never used them because I can do all the work it does pretty swiftly and save the 100 dollars a month.  Sure they have a cheaper plan but you cant do anything with it.  Access to the expired section and archived section isn’t included …. making it relatively worthless.  Back to expireddomains.net its free.  Once we log in we can choose filters to sort down to the domains we want.  Some of the filters I always put into play are:

expireddomains.net filters

expireddomains.net filters

The Main Tab

  1. Domain Name   CONTAINS  – If I want a domain about a hospital I’ll type ” hospital ” then may remove some domains that would have worked but its helpful.  If you get too few results you can remove the filter.
  2. Length – I set this to no more than 15 characters.  Longer ones are likely created for some weird purpose.
  3. Hyphens – I set this to no more than 1
  4. Backlinks – I set this to 10 or more.  Keep in mind that the metrics reported may not be accurate all the time but this at least fishes out all the domains that have 0 links.
  5. Only New Last 7 Days – 7 days is ages in this kind of hunt but for our purposes I leave a few extra days because those that set it to 12 or 24 hours may have missed a gem.  After a week though the pile is looted beyond use.
  6. Only Available Domains – who cares about it if its already registered for someone else.
  7. Domains per page – change this to the max … 200.

The Additional Tab

  1. I check NO CCTLDS and NO SECOND LEVEL DOMAINS – the quality of the domains aren’t worth your time in these country codes unless you are specifically targeting that country…but even then a .org or a .info is better usually than a .bi

The Adwords & SEO Tab

  1. Domain Pop – How many domains point to the expired domain?  A site with 100 backlinks from 1 domain is less valuable than a site with 10 backlinks from 10 domains.  So we want to make sure we have the most domains pointing to our site.  I generally set this to 50 or 100.
  2. Wikipedia – If I have a ton of results after all these filters then I may put a minimal of 1 here…but thats a secondary search if iI need to filter more.

The Majestic Tab

  1. Trust Flow – I’ll set this to 7.  Its rare to find a high trust expired domain as they’ve been picked up usually in an auction but you don’t want a trust flow of below 5 so I put that number in here to ensure the site has some trust.
  2. I may use the drop down filer Majestic Topical Trust Flow for specific niches but be careful here because the sites often lose context of the domain name… for instance a domain named “ThisIsHealthInsurance.com” can very easily be miscategorized as transit.

Filtered Results

Search and gain these results….

expired domains search results for pbns

expired domains search results for pbns

Now most of these values are worthless to me.  They are cached results usually and not exactly accurate.  SO I use the clip board icon to export the top 200 sites that made it through our filters.  I sort these results though first by Domain Pop or DP in the graph.  Use the clip board to export just the domain names to your clip board. clipboard

clipboard

Domain Detailer – Accurate SEO Metrics

With these export names in order of domain pop I paste the results into a speed-sheet for safe keeping.  And then I use a program called Domain Detailer.  You can download it … its an application on PC.  You can buy credits and each domain name looked up takes a credit.  But you get a ton for your money.  Ive probably spent 80 bucks on these credits and looked up over a hundred thousand domains in this tool.  The metrics reported are more accurate than expireddomains.net metrics.

Domain Detailer

Domain Detailer

From Domain Detailer I paste the domain names I have selected and click “Add From Text Box” with credits the program will build you a spreadsheet with metrics that should be semi self explanatory.  The metrics I focus on are Moz DA, Majestic Domains, Majestic TF and the categories.  Backlinks are often off and its good that we have two sources … Moz and Majestics counts … if either has some I believe the higher one.

When I find a domain that has a mix of these metrics that seems above the group I move to the final phase.

Anchor Text

I open SEMRush.com and search that domain name and verify that the domain pop is as good as I expected.  I then check the anchor text and if the anchor text is consistent with the keywords I’d like to be pulling in I then say … its time to buy.

Remember to use a registrar that offers free private registration and shop around they are not all the same price.

We’ll talk soon about PBNs and the onsite things that you’ll need to consider when building the site up.  You also may decide that you just want to help a specific site out and skip building a PBN site and 301 redirect all backlinks to the main domain…we’ll cover that as well in Part 3.

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PBNs 2019 – Domain Detailing – Picking Expired Domains And 301 Redirects

IFTTT Loses Gmail Service

Much of the info in this post is from an article on engadget.  I became aware of the situation as I was working to build an IFTTT applet that would change my office lights to red if a website went down and I got an email about it from Uptime Robot.  That applet can probably still be made but just not using Gmail anymore as a trigger.

From Endadget:

Google’s push to tighten third-party API access is already going to cost the world Google+, but a change that more of you might notice is coming to IFTTT. The service sent out emails alerting users that their “recipe” scripts involving Gmail triggers and an action that could create a draft will go away as of March 31st. According to Google, the shift is a result of the Project Strobe sweep it announced last October.

IFTTT said it worked with Google to keep the integration that will support triggers to Send an email, or to Send Yourself an email, but the API lockdown that’s coming would’ve required too much work to change its services. Otherwise, integrations with Google will still be the same, but anyone relying heavily on the automated scripts may want to double check things before they get a surprise in a few days.

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IFTTT Loses Gmail Service

Superlatives of SEO – 140 Names To Follow

I’m not a fan of ranked lists and they take me back to middle school lunch room sitting, where a self created elite define a class system.  BUT I do like that the list offers a wide range of people you may not have heard of.  Knowledge gaps can be closed when you step out of your comfort blogs and into unknown ones.

I’m going to pull a slight twist though and rather than repeat the names of the whos who …. here are the links to the articles they recommended.  So the focus is on the knowledge not the name.

ARTICLES RECOMMENDED BY THE TOP SEOS.

  1. Using Strong Internal Links for SEO
  2. Should Writers Care About Voice Search?
  3. How PageRank Really Works: Understanding Google
  4. 100+ Google SEO Success Factors, Ranked
  5. Data Driven Content Marketing Audit – Pubcon Vegas 2018
  6. Five Ways to Use Social for SEO and Vice Versa
  7. How to create the best content in the world
  8. Measuring the quality of popular keyword research tools
  9. Advanced SEO Auditing
  10. When Shouldn’t You Automate B2B Marketing?
  11. A Technical SEO Checklist for the Non-Technical Marketer
  12. How to Work Effectively with Google Search Console Data to Analyze Google Updates
  13. 14 “No-BS” Ways to Rapidly Increase Organic SEO Traffic in 2018 (with Case Studies & Examples)
  14. How to Calculate Your Total Addressable Market Online
  15. E-A-T and SEO
  16.  Local Landing Page Study: What’s happening in 2018
  17. 91% of Content Gets No Traffic From Google. And How to Be in the Other 9%
  18. The Ultimate SEO Audit [Works GREAT in 2019]
  19. Using Keyword Psychographics to Improve Your SEO with Marty Weintraub
  20. Rating the Smarts of the Digital Personal Assistants in 2018
  21. In Search of Natural Language Processing: Rank Brain, Google, SEO, and You
  22.  Is SEO table stakes? (Hint: No!)
  23. Three smart content strategies for boosting search performance without creating fresh content
  24. From Search to Discovery – The Changing Face of Search Engines
  25. Five Years of Google Ranking Signals
  26. BrightonSEO LIVE 27 April 2018 – Optimizing for Search Bots by Fili Wiese
  27. How Machine Learning in Search Works: Everything You Need to Know
  28. Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more
  29.  Link inversion, the least known major ranking factor
  30. Web Performance Madness – brightonSEO 2018
  31. How to Optimize for Google’s Featured Snippets to Build More Traffic
  32. WordPress Site Speed Optimization Guide
  33.  For Agencies: How to Adapt Your Service Offerings to the Modern Digital Landscape

We’ll pick up some more of the article links later, but this at least gets us 1/3 of the way to 100. I already saw some titles I’m interested in so I’ll leave ya to it.

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Superlatives of SEO – 140 Names To Follow

11 SEO Tips Quick Reference Guide

Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:

  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing your keyword
  5. Your title should describe your page, in a unique manner that sets this page apart from all the rest
  6. Focus your page content on a specific topic, don’t mix just for length
  7. Make sure your most important pages are within no more than 2 clicks from the homepage, limit the number of links to below 100
  8. Create social media accounts and reference them in your content
  9. Link to at least two external dofollow authoritative sites to your content, as supportive documents
  10. Post no less than once per week…and announce that post in social media with a link to the content
  11. Make use of tags and categories to tie similar content together

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11 SEO Tips Quick Reference Guide

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategy

zillow has a multiple domain strategy

Trulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

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Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Ultimate SEO has gotten a little more ultimate.  We continuing to offer our SEO information and topical articles and plan to expand into indepth discussions of stuff at the most minute details.  Great for those of us who love metrics and but our metrics are only as good as the tools we can access.  SEO tools are plentiful and almost all are expensive.  The best tools focus on one aspect of SEO and do that well but effective SEO campaigns are holistic and can’t neglect other foundational tool categories.  Having the best backlink tool won’t make the best SEO Site Audit.  It takes multple tools, often overlapping and many cost hundreds of dollars a month.  Thats why we’re launching UltimateSEO.net

FREE SEO TOOLS SITE

SEO Tools are abundant but hard to find interestingly enough. At Ultimate SEO We’re offering more than one scan tool for page auditing.  In the image below there is a scan auditing tool in the blue and yellow header and a separate unrelated scan auditing tool on the page. We encourage you to use both.  Additionally from the Tools drop down you can take advantage of a dozen more SEO tools.  We’ll work to continue to expand the sites tools and we will NOT charge for these tools.

In addition to these tools SEO Panel is an open source tool that will allow users to track metrics and issues over the course of months and years allowing sites to see trends.  SEO Panel is also FREE but it does require registration at THAT site.  SEO Panel is available at https://panel.ultimateSEO.org

UltimateSEO.net homepage

UltimateSEO.net focused on SEO Tools

UltimateSEO.org also hosts a forum where you can seek answers to common and uncommon SEO issues.  Happy SEOing and may the backlinks always be follows.

List of existing tools

CSV File Merger

Keyword List Multiplier

Structured Data Tool

Link Variance

Analytics Spam Tool

Bulk URL Checker

RSS Feed Creator

What’s My SEO Score (Page Auditor #3)

SEO Panel Homepage

SEO Panel Homepage

SEO PANEL – Free Rank Trending Site

We also have an in-depth SEO tool available to our listers and visitors.

[qcld_hero id=”2″]

SEO Knowledge Bank And Support At UltimateSEO.org

SEO Articles and case studies will be published and pieced together to create guides specific to topics of interest.

Forums and discussions between fellow SEO professionals are available and hosted at the site.

SEO Support Desk allows registered users to enter a support request .

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UltimateSEO.net Launches As Sister Site Focused On Free SEO Tools

Trace Route Network Tool, Only On A Map

Tracert is a command thats elementary to networking and computers.  Trace Route or Tracert does exactly what it sounds like, and its useful cause it tells ya every ip address it passes through between the server and the catcher (not technical terms there).  It explains where speed issues are in a global perspective or in your home.

Its usually just text but https://www.monitis.com/traceroute/ made it more fun…and from this map I can see why my fiber connection isnt seemingly very fast tonight, I’m being routed through London, England to do a domestic “hop” (hops are each leg of a journey in a tracert.

tracert in SEO

tracert in SEO

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Trace Route Network Tool, Only On A Map