Auto Posting Across Social Media Platforms – IFTTT – Buffer.com

I hate missing out just as much as anyone else.  Its why Ultimate SEO has accounts on Twitter, Facebook, LinkedIn, Tumblr, Pinterest, Flickr, Youtube, Blogger, Instagram, SnapChat and more.  But the only thing worse than not being on a platform is to not appear active on that platform. If someone’s first impression of you or your company is your activity on a forgotten profile it is more damaging than not having been there to begin with.

IFTTT And Buffer

Thats where IFTTT has stepped in and been able to save time while helping to get a message out consistently.  From WordPress IFTTT automatically shares and posts each update to a slew of other sites and until recently its been the most effective means for auto updating social media.  Now that Google+ has ended and with the loss of Gmail applets on IFTTT it may be a good time to look again at social media auto posting techniques.  Recently it appears LinkedIn may have discontinued its connection to IFTTT as well, which is a shame and hurts both LinkedIn and IFTTT.

buffer.com

buffer.com

In researching IFTTT applets Buffer.com came to light.  Its mostly a paid version of what IFTTT did for free but it also includes a free options which allows integration with 3 social media platforms.  In the use case of Ultimate SEO that meant connecting to LinkedIn.  The other two positions going to Facebook and Twitter as those are the powerhouse social media platforms.

Automated Cross Posting In Social Media

My ultimate goal is to fully automate this process and I haven’t yet seen that in Buffer.com but further testing may reveal that an action from IFTTT completes this chain.  Its not enough to be able to post an individual article from one site to all, we need something that checks all sites and then auto publishes what isnt published on others to those sites.

You might think of this daisy chain of social media as if it were a PBN.  It’s a network of separate sites but all you.

I’ll keep you updated on this case study.  At present though IFTTT still appears to be the best auto posting option for social media.  It can start from a sites RSS feed or an integrated service like WordPress then post to a central site such as Blogger which has a lot of versatility due to the number of connections available.

Connectors Applets Or Recipes

Some connections utilized for Ultimate SEO include:

(The WordPress to X recipes are available but I’d recommend making these connections through Blogger where possible for consistency)

Blogger applets

Blogger applets

  • WordPress to Blogger
  • WordPress to Photostream
  • WordPress to Tumblr
  • WordPress to Facebook
  • WordPress to Twitter
  • Blogger to Buffer – this recipe enables the auto posting into LinkedIn
  • Blogger to Flickr
  • Blogger to Pinterest
  • Blogger to Bitly
  • Blogger to Diigo
  • Blogger to Instapaper
  • Blogger to Reddit
  • Blogger to Pocket
  • Blogger to Trello
  • Blogger to Dropbox
  • Blogger to OneNote

It may appear that I love Blogger but its important to have a centralized distribution point.  Consider how easy it would be to accidentally create an auto updating loop if you didn’t have a defined start.  I accidentally created one of these months ago and it was annoying first discovering it and second reviewing where in the chain I was picking up the update I was trying to put down.  So blogger serves in that regard as a check point on redundancy.  I also prefer a secondary site from WordPress.  If after publishing something on WordPress you realized the permalink is too long or something just didn’t look right, you at least have another spot to stop that mistake from going out to everything else.

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https://ultimateseo.org/posting-across-social-media/

Speed: Page Load – Technical SEO Out Ranks Most In Mobile

A Case Study of SEO Metrics And Rank

Here is a recently added FAQ to the Ultimate SEO FAQ section.

Let me show you how important it is….desktop vs mobile search results

desktop vs mobile search results

Why is realtor.com not higher than zumper.com in the mobile search on the right?  Consider these metrics

Realtor.com = Domain Score: 55 Trust Score 58 Alexa Rank 763 Registered 1996 Ads 3,900 Backlinks 57,000,000 Traffic Rank 108

Zumper.com = Domain Score: 37 Trust Score 44 Alexa Rank 17,000 Registered 2004 Ads 0 Backlinks 1,700,000 Traffic Rank 2830

In every metric realtor.com wins, so why is it below Zumper.com on the mobile search?

Site Speed Test on GTMetrix

Realtor.com Fails Speed

site speed

site speed

Zumper.com Passes Speed

page load

page load

So in this example we clearly see a more popular site beaten by a less established site and the single only factor the smaller site did better was speed.  And we cant discount this as … well its only important in mobile.  In case you missed it…

60% of searches are mobile

60% of searches are mobile

Now when we consider the facts above lets also dispel people’s over fascination for keywords and text optimization and position of frequency of words, the content length …. on-site SEO, the SEO of the 1990s as I call it… both sites present the same content to the desktop and mobile versions they just differ wildly in the speed.  What are some of the reasons?  Realtor.com decided to present 16 rows of 3 images of homes to visitors while Zumper shows 4 rows of 1 image …. and then additional rows load as you scroll down.  Lazy Load and 1 image vs 3.  Thats how they keep their requests to about a third of the realtor.com page.

What Are Requests?

I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better…

Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request.  Lets say I decide to replace that image with a slider with 5 slides, now I have 5 requests … the same page area but that cool feature increases the trips required of a computer to quadruple!  Lets say now I add social media icons to the page … Facebook, Twitter, Instagram, LinkedIn and an email icon …. small and just up in the right corner.  That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile…. they are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much…that slider only displays one image at a time.

Latency And Requests

Servers don’t respond instantly…they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer…may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.

If both servers in the FAQ had a 50 ms latency.  We can assume that the

Realtor.com server will take 50 ms x 301 requests = 15050 ms or 15 seconds

Zumper.com server will take 50 ms x 134 requests = 6700 ms or 6 seconds  

I hope this explains why you want to limit requests, and prioritize speed as much as you focus on keywords.

Ways To Decrease Requests

Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons … I combined them to make one image.   Thats 1/4 the requests but no change in user experience other than a quicker site.

technical certifications

technical certifications

Lazy Load

Lazy Load also helps speed up the initial page load time.  If “below the fold” you have a lot of images on a page … the page needs those images still to finish the load unless you institute lazy load which essentially tells the computer to load an image only when it is coming into view.  This makes sense likely if you have 300 images on the page and plenty of them are scrolled far down….but all in all I’m on the fence on Lazy Load.  I ran speed tests on the homepage of this site with Lazy Load on …. 3 tests results 2.3 seconds, 1.9 seconds and 1.9 seconds.  I turned off lazy load, and reran the test and got 2.3 seconds, 1.9 seconds and 1.7 seconds.  So technically the site loaded faster with Lazy Load off….keep in mind it take a bit of thinking for the server to implement it. This helps speed up a site drastically if there are a ton of images spread vertically…but not much in a normal page.  What are the full implications on SEO when a site is crawled?

Its suggested by “Ask Yoast” that Lazy Load is fine for SEO and the images are rendered as Google scrolls down the page and indexes the content.

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http://ultimateseo.org/tech-seo-mobile-speed/

11 SEO Tips Quick Reference Guide

Read too many blogs explaining the art of disavowing backlinks based on the referring site’s link metrics and now just ready to pull out your hair?  Before you do you may benefit from getting back to the important stuff…the basics:

  1. Focus more on your backlinks than keywords more than you usually do
  2. Have backlinks link to the specific post not the site homepage
  3. Page Speed….seriously….3 second load is the goal.  Over 6 seconds forget about everything else
  4. Every page needs a Title, Description, One H1 Header, And An Image with the Alt-text containing your keyword
  5. Your title should describe your page, in a unique manner that sets this page apart from all the rest
  6. Focus your page content on a specific topic, don’t mix just for length
  7. Make sure your most important pages are within no more than 2 clicks from the homepage, limit the number of links to below 100
  8. Create social media accounts and reference them in your content
  9. Link to at least two external dofollow authoritative sites to your content, as supportive documents
  10. Post no less than once per week…and announce that post in social media with a link to the content
  11. Make use of tags and categories to tie similar content together

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11 SEO Tips Quick Reference Guide

How To Rank Your Site On Google…Forget the Keywords

Ultimate SEO

Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across.  As you likely know Google uses about 200 factors in determining your sites ranking.  I personally have place a lot of emphasis on speed and backlinks and while I have thought it was important I must admit I didn’t give the social media factor as much attention as I should.

The first big thing to not is that 10.3% of ranking is CTR so if you have ever seen your content just jump up on the rankings and then slowly (or quickly) taper off as time goes its likely that people are clicking on you less and less as you slide below the pages.  Its the single biggest impact.  I feel Google gives you the benefit of doubt at first ranking you higher than average and then they allow people to determine if your site is worth it.  That’s important to consider and similar to conversion rates.

When we take human behavior out we have largely backlinks and social media deciding your ranking ability.  These make sense, if no one is talking about you but they are about your competition and more people click on your competitors site who also has the most backlinks you’re wasting your time trying to get your keywords exactly right in the headers, description and title….they combined contribute a value of 5  where backlinks are over 120.

If you’d like to access the Data Studio report directly you can visit https://datastudio.google.com/open/1lNt4SYd4jrfXWMo9HPKvrj1FWFO0oxG4

If this graphic surprises you it might be a good plan to check out our SEO Store or Upwork Profile.

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https://ultimateseo.org/site-on-google-ranking/

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

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I say be “Trumped” because for all that he did wrong in tarditional campaigning, he did Political SEO better than anyone had before.

I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging.

I’ve started to reposition satellite sites made in March for a new project I’ll mention below.  VoteLouisville.com for instance is intended to be a voter education site for anyone who wants to post I just so happen to post all of the stuff there.  I have some further plans for louisvilleelection.com but those are all in my head.

All of these sites are hosted by my Google and Amazon cloud accounts, so that stuff has come in handy.  I hope to attract additional campaign work if not in 2018 by 2020.  I figured this new niche deserved a site so I’m working on candidateseo.com with a handful of .net names also headed there just for ease of use.

Candidate SEO

I said at the a campaign meeting that I felt radio and TV ads were as effective as yelling out a window.  I still feel that way, even more so each day.  In these meetings people point out I’m tech savy but others still watch TV … then I think of my 88 and 92 yr old grandparents who recently decided Netflix, Amazon and Hulu were all they needed.

My Grandmother is the idea focus for a campaign, everyone knows older people vote much more regularly and reliably than younger people. She has 29 children, grand children and great grand children.  Living in half a dozen states I think now.  Guess what that means…she’s on Digital mediums 29 times the amount you’d probably expect.

I’ve also explained to candidates that it is a growing trend for a voter to arrive on election day with one or two races already decided.  This voter is now faced with several other races on the same ballot and will likely reach for their phone and decide who to vote for with only minutes of searching for the office or candidates.  The results of these searches will ultimately decide these votes.  Interestingly the money needed for Political SEO and Campaign Site Digital Marketing, creating content with the candidate amounts to a fraction of what campaigns will spend on radio.

I’ve added Candidate SEO to my domain family because I figured I needed a site as unique as this niche.

Position, Position, Position Its Up To Campaign SEO

Real estate brokers say location, location, location.  Did you know that first position in Google search results gets about 35% of users focus but 3rd gets some where around 7%?  If one candidate SEOs their site and a negative site against the other unprepared candidate that could be the election.

Sean Delahanty

I’ll be focused these next months on politics and SEO again.  I’m excited that Judge Sean Delahanty has signed on board with me to help him get out his digital message.  I’ve only had a couple weeks to put into this but check out his new campaign site. There is method to the madness, Ive also create a sister site that serves as a funnel or over flow thats officially the campaign committee‘s site.

I dont want to give away much during a race, but when we search Sean’s name its already number one on Bing and Yahoo.  Google of course is the goal, and we are climbing … as an army of pages are indexing daily.  Last search I found 73 pages indexed for the site each with their own distinct keywords all climbing in ranking.   UPDATE:  Its 146 pages now … on one domain mind you, that started less than a month ago.  The social media presence is expansive, Ive left off some sites from this social media collage.

Social Media – Candidate SEO – “You’re going to be popularrr”

 Sean Delahanty Social Media

Most of you will look at this wall of profiles and think to yourself who is ever going to go to these?  If you did and you’re running for office send me an email…you need me.  These sites aren’t REALLY there to be read by people.  All of these sites are visited by search engines and these sites frame an image of a candidate to Google. All of these social media accounts ultimately end up at the campaign site, there is value in reaching voters … but you’ll reach voters if you are at the top of their searches.

I’ll post shortly about the positioning the sites are reaching.  If you are running for office in Louisville Kentucky and looking for what you dont know you need reach out to me.  Not convinced you need me?  What would you say is the least important phrase for me to ranking these pages for on Google?  If you aren’t thinking the candidates name you should email me.  I’ll explain after the election or ya best ask in person.

Future post I’ll explain why IP based Digital Marketing is so 2001!  Don’t do it…its technically and human behaviorally flawed.

Just in case anyone was worried I have not disclosed anything that someone can learn within a little bit of research concerning my candidate’s sites. All the secret sauce is still in the bottle.

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

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